Jocelyn Gao

• Pioneered a new tech handoff process that reduced design deliverables by 88% for a platform migration project of the Digital Mortgage Experience (DME). Lead designer for the 365 paged DME - a responsive web application encompassing mortgage, refinance, pre-qualification, and welcome back flows. Successful process was selected for a case study by design director.
• Project manager and sole designer for 4 feature updates projects, and 1 affinity partner project.
• Constructed user-centric design solutions that reflected a deep understanding of industry insights, business requirements, WCAG 2.1 and 2.2 standards, technology limitations, and legal partner concerns.
• Created high-fidelity design artifacts and regularly presented at stakeholder and director reviews. Championed user-centered design decisions by presenting clear design rationale supported by insights from self-conducted user research and persona stories
• Oversaw tech development of partner-aligned designs, and worked closely with tech partners to identify and escalate numerous defects in the enterprise-wide pattern library.
• Championed a team of four to design and launch the Consumer & Business Banking team’s first ever quarterly newsletter, inspiring other XD teams to create their own. This initiative grew to include executive partnership and the launch of the XD organization's first monthly newsletter.
• Designed and launched an internal project management toolkit in Figma for project leads across XD that streamlined the way projects are managed and saved 200+ hours a year.
• Awarded 1 Bank of America Gold Award (Sep 2024) and 1 Silver Award (Nov 2024) from the senior leadership team for the project management toolkit, and 1 Bronze Award from my business partner on the successful launch of the DME (Sep 2024).
• Mentored three junior designers from the BofA Campus Program.

Sole designer for four simultaneous home-lending projects, covering the creation and integration of a net-new rate modification offer flow into the existing Digital Refinance Application, and the introduction of Affordable Loan Products into the digital lending journey. Awarded 1 Bank of America Gold Award (Oct 2022) and 2 Bank of America Silver Awards (Dec 2021 and Jun 2022) for performance.

Conducted interviews with target users and stakeholders, and competitor analyses to identify key areas for opportunity in the current student credit card journey. Affinity diagrammed interview data to synthesize key insights that drove design decisions for my redesign solution of the Bank of America credit card sales page.