Jocelyn Martinez
Los Angeles
Summary
Passionate and dedicated marketing professional committed to creating and planning content for needed companies. Offering over five years of experience promoting a brand or business through social media platforms, creating engaging content, staying updated on trends, strategically analyzing data to track performance, and using the tools learned to reach a targeted audience. I have been a freelance content writer/blogger for over eight years, writing for the music business and other various publications and genres.
Overview
6
6
years of professional experience
Work History
Music Journalist
Get Some Magazine
10.2022 - Current
- Covered live events such as concerts and festivals providing insightful commentary and analysis.
- Pitched innovative story ideas and contributed to the diversity of topics covered.
- Promoted the importance of diverse representation within the music industry through thoughtful coverage of emerging artists from underrepresented backgrounds.
- Researched and gathered information to develop accurate and credible stories.
Contributing Writer
Freelance-writers
01.2019 - Current
- Increased social media shares through crafting engaging headlines and lead paragraphs that captured reader interest.
- Developed compelling story ideas, conducting thorough research and interviews to create comprehensive articles.
- Collaborated with editors for content revisions, ensuring accuracy and adherence to publication guidelines.
- Contributed to increased website traffic by delivering high-quality content consistently.
E-Commerce Marketing Creator
Chicspotbeauty
05.2023 - 10.2023
- Created content for the beauty company by researching trends and posting on various platforms.
- Worked with the e-commerce team to review each live stream's performance, including viewer engagement, sales, and customer feedback.
- Hosted regular live shopping events, spent four consistent hours on camera engaging with viewers, and made daily sales goals.
Social Media Marketing
Dirt Dog
03.2021 - 08.2023
- Created visually appealing graphics for use in social media posts, improving overall aesthetic appeal of profiles and increasing user interaction.
- Researched current trends and best practices to develop innovative and impactful campaigns.
- Generated leads through the creation of compelling and shareable content for various digital channels.
- Increased brand visibility by creating and implementing targeted social media campaigns.
- Built relationships with other brand ambassadors and influencers to assist in social media strategy.
Social Media Manager
More Color Media
07.2020 - 12.2020
- Increased customer engagement through social media.
- Managed team of 13 to generate original content and moderate online community members.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Curated and segmented editorial content to increase engagement and channel growth.
- Grew More Color Media's Instagram audience from 2k (beginning of August) to over 4.5k (beginning of October) — resulting in 75% growth in less than 3 months
- Coordinate, manage and distribute content on our Instagram page
- Oversee social posting across Instagram and twitter during live takeovers
- Developed and implemented different interactive stories and posts
- Write, schedule, and publish engaging organic social content across accounts
Content Writer
More Color Media
06.2020 - 12.2020
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Completed thorough research into assigned topics.
- Managed competing deadlines with efficiency.
- Monitored social media and online sources for industry trends.
- Writing forms range from essays, short stories, articles, and poems.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Education
Bachelor of Arts - English W/ Minor in Social Media Marketing
California State University - Los Angeles
Los Angeles, CASkills
- Create visually appealing multimedia content
- Efficiency & Organization
- Graphic Designing
- Pitch development
- Content creation
- Strong writing skills
- Editing and proofreading
- Social marketing campaigns
- Social media strategies
- Audience engagement
- Content strategy
Timeline
E-Commerce Marketing Creator
Chicspotbeauty
05.2023 - 10.2023
Music Journalist
Get Some Magazine
10.2022 - Current
Social Media Marketing
Dirt Dog
03.2021 - 08.2023
Social Media Manager
More Color Media
07.2020 - 12.2020
Content Writer
More Color Media
06.2020 - 12.2020
Contributing Writer
Freelance-writers
01.2019 - Current
Bachelor of Arts - English W/ Minor in Social Media Marketing
California State University - Los Angeles