Jocelyn Chiurco
St. Petersburg,Florida
Summary
Innovative and ambitious leader with a proven 20-year track record of achieving remarkable results. Cultivating strong relationships and implementing effective marketing strategies to drive account growth and enhance brand engagement. Demonstrated success in account management and retention, full funnel analytics, cost control and reduction, budget administration, operations, performance/direct response marketing, partner/brand/promotions/CRM marketing. A versatile Senior Executive with skills encompassing sales, operations, and personnel management. Known for seamlessly transitioning into diverse roles and immediately making positive contributions. Committed to optimizing operations, motivating employees, and establishing market leadership.
Overview
17
17
years of professional experience
Work History
Sr. Sales Director
Epsilon Retail Media
04.2022 - Current
- Currently lead Retail Media Network for Wawa and accomplishing QoQ growth building it from the ground up.
- Led the sales team for Gopuff increasing revenue 48% in 6 months.
- Analyzed market trends to inform strategic planning decisions, ensuring continued success in a competitive industry landscape.
- Increased sales revenue by implementing effective sales strategies and cultivating strong client relationships.
- Managed key account relationships with consistent communication, fostering trust and loyalty among clients.
- Mentored junior sales team members to foster professional growth and enhance overall team success.
- Developed comprehensive sales plans, setting ambitious targets and guiding the team towards their achievement.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Managing Director
22Squared
01.2019 - 01.2022
- Manage client relationships, media mix, measurement and analysis for Omni channel, Club Publix (CRM), Sales event, Co Ops for Publix
- Lead a team of 6 responsible for their growth and success.
- Increased overall company performance by implementing strategic management initiatives and streamlining operations.
Director of Marketing/Fundraising and Admissions
Catholic Diocese of Phoenix (St. Mary-Basha Catholic School)
01.2017 - 01.2019
- Implemented marketing campaigns to increase enrollment for St. Mary-Basha Catholic School while initiating fundraising campaigns.
- Developed website, marketing materials, and enrollment pipeline.
- Enrollment increased 38%
Vice President Account Director/Kroger Customer Advisor
IN MARKETING (ADVANTAGE SALES AND SOLUTIONS)
01.2013 - 01.2017
- Oversaw marketing budgets of over $500Million for Fortune 500 CPG companies for Kroger GO, building and leading a team to assist in market penetration.
- Led New Business team
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for successful completion of major projects, resulting in increased efficiency and client satisfaction.
Vice President Account Director
OGILVY/JWT ACTION (MALONE ADVERTISING)
01.2011 - 01.2013
- Envisioned and implemented strategic grocery channel campaigns for two of the company’s largest accounts totaling over $13Million in revenue.
- Led new business team
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
Account Director
OGILVY/JWT ACTION (MALONE ADVERTISING)
01.2010 - 01.2011
- Managed the client relationships for multiple large key accounts in the Drug, Dollar, Club and Specialty channels.
- Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
- Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.
Senior Account Supervisor
OGILVY/JWT ACTION (MALONE ADVERTISING)
01.2008 - 01.2010
- Selected as the lead supervisor on two national brands with annual revenue of $950,000.
- Developed and maintained strong relationships with key clients, leading to expanded business opportunities and increased account revenue.
- Collaborated with cross-functional teams to develop comprehensive marketing strategies, ensuring consistent messaging across all channels.
- Managed budgets and resources for multiple accounts, ensuring the efficient allocation of funds to meet client objectives while maintaining profitability.
Skills
- Deal Closing
- Digital Retail Media
- Key account growth
- Negotiation expertise
- Sales Presentations
- Pipeline Management
- Client Relationship Management
- Digital Transformation
- Revenue Generation
- Analytical mindset
- Sales strategy development
References
Available on request
Timeline
Sr. Sales Director
Epsilon Retail Media
04.2022 - Current
Managing Director
22Squared
01.2019 - 01.2022
Director of Marketing/Fundraising and Admissions
Catholic Diocese of Phoenix (St. Mary-Basha Catholic School)
01.2017 - 01.2019
Vice President Account Director/Kroger Customer Advisor
IN MARKETING (ADVANTAGE SALES AND SOLUTIONS)
01.2013 - 01.2017
Vice President Account Director
OGILVY/JWT ACTION (MALONE ADVERTISING)
01.2011 - 01.2013
Account Director
OGILVY/JWT ACTION (MALONE ADVERTISING)
01.2010 - 01.2011
Senior Account Supervisor
OGILVY/JWT ACTION (MALONE ADVERTISING)
01.2008 - 01.2010
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