Jodi Friesen

• Designed and implemented successful (and fluid), protocol for National Sales Team market penetration and sales growth.
• Responsible for recruiting, onboarding, training and management of 24+ National Sales Team members.
• Designed and implemented all onboarding, training and sales development tools. This included account specific marketing, promo and event communication hand-outs.
• Maintained high performance standards through team coaching, support, evaluation and open communication for improvement opportunities.
• Utilized Salesforce CRM software to develop useful account call reporting tools and criteria. Provided ongoing training and field support for all levels of CRM end user expertise.
• Analyzed daily sales call reports to identify successful campaign techniques; as well as those with future opportunities. Met with Director of Sales to pinpoint best practices for constant growth improvement.
• Reviewed analysis findings and best practice updates with team members; in individual and group settings.
• Collaborated with upper management to develop, implement and enforce reporting system for route time management and accountability. This effective tool aided in maintaining efficiency and budget standards.
• Used Geopointe through Salesforce to create and maintain territory routes; to maximize efficiency and drive time.
• Conducted annual performance reviews for 24+ employees, analyzing individual employee achievements and overall execution metrics.
• Facilitated and maintained all onboarding and employment records. Documented development and corrective sessions to aid team in meeting key performance indicators.
• Developed and implemented incentive and bonus programs; to inspire and challenge team to reach new levels of individual and brand success.
• Developed cohesive National Sales Team environment through regular communication, support, collaboration and constructive feedback.
• Identified, developed and recommended top performers for career advancement and brand growth.
• Utilized previous CPG experience and knowledge to build and promote Bing Beverage sales, and effectively develop and nurture our National Sales Team.

• Parent Co-Op: Created and organized group of 20 parents for carpooling and sharing of childcare or field trip activities.
• Gymnastics Booster Club Fundraising Coordinator and Volunteer. Ordered leotards/gymnastics related items and built displays to sell at quarterly gym fundraiser sales and meets. Raised over $10,000 year for competitive gymnastics team.
• Team Mom for Baseball, Wrestling and Football. Included fundraising with concessions, design and creation of uniforms, parent sign up/communication, and collection/payment of fees.

Clothes Mentor Key Carrier - Concurrent Roles

• Performed evaluation, purchase and pricing of inventory brought in by clients to resell.
• Performed daily store opening and closing duties, cashiering, displays, marketing, training and service.

Hop, Skip, Drive - Concurrent Roles

• Contract driving services for Children, Elderly and Individuals with Special Needs. Required additional background clearance, exemplary people skills, organization and time management expertise to be considered for this position.

• Contracted part-time for one year to help build new Albert Bartlett Rooster Potato brand awareness and presence in King Soopers, Walmart, Sam's Club and Costco, (territory included all of Colorado).
• Designed and built working routes and sales reporting format for efficiency and time management.
• Sold in and executed incremental displays, signage and marketing programs.
• Provided QA inspection, rotation and placed stock from backroom.
• Scheduled and coordinated execution of formal demo tasting programs to illustrate quality differences between Rooster branded potato versus standard red, russet or golden potato.

• Represented over 10,000 SKU book for Acosta. This included sales contact with all grocery retailer departments including Bakery, Produce, Freezer, Dairy, Meat, Deli, Grocery Dry & Non-Edible, General Merchandise and Health & Beauty.
• Increased brand awareness and incremental sales through suggestive selling and implementation of secondary locations and displays, delivering interactive, engaging, and memorable store experiences for shoppers.
• Utilized visual merchandising, point of sale and customer loyalty materials to create brand recognition.
• Interacted with account management, employees and customers to educate, obtain feedback, reduce shrink and drive satisfaction.

• Managed diverse portfolio of retail chain and foodservice accounts, ensuring high levels of customer satisfaction and repeat business. This included distributor management business reviews, restaurant chain cuttings and business reviews, distributor sales meeting presentations and end user leads and presentations.
• Developed Marco's foodservice brand and multiple high-volume foodservice and retailer proprietary products.
• Secured high-value accounts through consultative selling, proprietary recipe production solutions and competitive pricing to compel business partnership opportunities.
• Generated detailed sales reports and budgeting forecasts, enabling accurate resource allocation decisions by senior management.
• Negotiated and maximized annual foodservice distributor marketing participation including representative contact and prime food show location & space allocation.
• Attended regular distributor representative sales meetings to bolster product knowledge and incentive programs. Participated in distributor ride with programs.
• Participated in industry events to represent company, network with potential clients, and stay informed of emerging trends in retail and foodservice market.
• Identified and developed sales targets, consistently exceeding expectations through effective account management strategies for average annual sales increases of 20%.
• Aided in recruitment, training and developmental of two additional sales representatives; brought in to support increased account sales and service demand.
• Held one-on-one meetings with sales team members to determine approaches to improve sales performance, identify selling hurdles and offer solutions for closing sales.
• Prepared sales presentations and product demonstrations for potential customers, detailing benefits and advantages to encourage purchases.

Private Label Category Account Manager, (in house at King Soopers HQ). Worked closely with Category Managers and Buyers for the sales and development of King Soopers and Kroger branded category lines:

Grocery Non-Edible (Pet Food/Care, Cleaning, Paper and Laundry Supplies)

Perishables (Deli, Meat, Bakery and Seafood)

• Created marketing and promotional plans for profitable King Soopers branded SKUs. Negotiated deals from private label manufacturers to schedule and secure ad, planogram, display and promotional activity.
• Used King Soopers systems to create reports and evaluate sales data to identify opportunities for new and existing private label SKUs based on profitability and customer loyalty benefits.
• Collaborated with Category Managers and Manufacturers to partner on aggressive truckload deals for high volume ad and display space.
• Researched competitive retailer pricing, selection and promotional activity in market, to ensure King Soopers remained market leader.
• Aided with recruitment, training, assignment directives and support of Private Label Retail Sales Team.