Jodi Huntley
Carol Stream,IL
Summary
Dynamic senior account director with a proven track record at Jack Morton, driving $10 million in experiential marketing initiatives. Expert in campaign planning and collaborative strategies, achieving a remarkable 14 to 1 ROI. Adept at budget management and fostering team adaptability to enhance brand visibility and consumer engagement across multiple markets.
Overview
22
22
years of professional experience
Work History
senior account director
Jack Morton
01.2013 - Current
- Oversee team of Account Executives managing 35+ clients including OEM and GM Dealer Groups.
- Collaborate with OEM & GM Dealer Groups to strategize, present and implement $10 million in experiential marketing plans that result in 300+ experiential events each year with a 14 to 1 ROI.
- Directed Tier 2 and Tier 3 campaigns for Chevrolet across Midwest and West Regions, enhancing brand visibility and engagement.
- Negotiated sponsorships and contracts with professional sports teams (NFL, MLB, MiLB, NASCAR, Indy Car) and strategic partners to maximize consumer engagement and generate leads.
- Redesigned Auto Show display for Chevrolet and launched (5) Trailer Mobile market tours, supporting (35) markets and facilitating nationwide Drive to Dealer program that drives 30,000+ test drives annually to local dealers.
- Metrics-driven focus behind strategic planning to drive product trial among consumers at dealerships.
- Work with agency vendor partners to develop incremental opportunities to further sales and grow market share for OEM.
- Conduct weekly marketing meetings with key stakeholders to communicate status, budgets, and results.
- Trained all consumer-facing team members to represent the brands effectively.
account supervisor
GM R*Works
01.2004 - 01.2013
- Managed programs and projects for large-scale Chevrolet, Buick GMC, Saturn OEM and dealer groups.
Education
BBA - Marketing
Loyola University chicago
01.2001
01.1999
Masters (MJ) - Corporate law
Loyola University Chicago School of Law
Skills
- Sales strategy development
- Sales territory growth
- Campaign planning
- Collaborative marketing strategy
- Digital marketing
- Experiential marketing
- CRM software proficiency
- Budget management
- Financial oversight
- Fast-paced adaptability
Websites
Personal Information
Title: senior account director
Timeline
senior account director
Jack Morton
01.2013 - Current
account supervisor
GM R*Works
01.2004 - 01.2013
BBA - Marketing
Loyola University chicago
Masters (MJ) - Corporate law
Loyola University Chicago School of Law