Jodie Barnes

Clinton Township,MI

Summary

Experienced and detail-oriented analytical professional with expertise in utilizing data-driven insights to drive successful marketing strategies. Specialized in data visualization, data delivery, and project management. Excel in problem-solving, critical thinking, and communication, ensuring successful project outcomes and team collaboration.

Overview

Certification

Work History

Data Analyst

DTE Energy

Led project to migrate from GA3 to GA4 across 5 sites. This included overseeing vendor support, setting milestones, and communicating with leadership and internal teams' status updates, and changes in metric definitions.
Collaborate with cross-functional teams and outside agencies to develop Looker dashboard visualizations analyzing traffic, campaigns, and user engagement
Evaluate current tagging configurations across multiple content platforms and work with developers and designers to recommend tagging structure for new content
Monitor user experience stories using FullStory to identify and resolve breakdowns in user experience
Analyzed and interpreted large datasets to identify trends and patterns.

Senior Analyst

Campbell Ewald Freelance

Compiled monthly website performance reports for OnStar websites across USA, Canada, and Mexico Partnered with account teams and GM clients to identify and deliver key metrics for ad hoc analyses
Coordinated tagging for new components, resolving measurement and reporting issues

Program Strategist

Accenture Interactive

Directed third-party list acquisition strategy for Fiat Chrysler Automobiles, driving $2M in list revenue through strategic segment targeting
Collaborated with brand teams, data specialists, and vendors to develop budgets, business requirements, and purchase orders to ensure campaign success
Managed KPI benchmarks and metrics across 85 email campaigns, analyzing performance data to improve outcomes and vendor accountability

Associate Marketing Manager

Entertainment Promotions

Directed B2B campaigns targeting Fortune 1000 companies to promote client loyalty products, analyzing performance to guide strategy
Coordinated logistics for 5-7 annual trade shows, managing planning, materials, and follow-up communications
Analyzed lead data to calculate ROI on marketing initiatives, optimizing strategies based on results

Project Supervisor & Market Analyst

Detroit Media Partnership

Designed data-driven sales presentations to identify revenue opportunities and support creative sales initiatives
Led the implementation of proprietary research software, improving access to collateral materials for advertising teams
Specialized in Nielsen/Claritas/PRIZM data analysis and reporting
Held three previous positions: Market Research Specialist, Market Research Analyst, Senior Market Research Analyst

Education

Bachelor of Science - Marketing & Advertising

Wayne State University

Detroit, MI

Skills

Data analysis
Data mapping
Data visualization
Strategic planning

Problem-solving
Critical thinking
Project management
Vendor management