Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
29
29
years of professional experience
21
21
years of post-secondary education
2
2
Certifications
Work History
Director of Sales
Colonial Downs
Providence Forge, VA
05.2021 - 04.2022
Evaluated costs against expected market price points and set structures to achieve profit targets.
Directed sales support staff in administrative tasks to help sales reps close deals.
Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
Connected with prospects through trade shows, cold calling and local-area networking.
Developed sales strategy based on research of consumer buying trends and market conditions.
Evaluated costs against expected market price points and set structures to achieve profit targets
Directed sales support staff in administrative tasks to help sales reps close deals
Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations
Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings
Director of Sales
Westin Richmond Hotel
Richmond, VA
02.2008 - 04.2021
Evaluated costs against expected market price points and set structures to achieve profit targets.
Directed sales support staff in administrative tasks to help sales reps close deals.
Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
Connected with prospects through trade shows, cold calling and local-area networking.
Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
Forecasted sales and established processes to achieve sales objectives and related metrics.
Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Monitored sales team performance, analyzed sales data and reported information to area managers.
Built relationships with customers and community to establish long-term business growth.
Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Senior Sales Manager
Marriott Downtown Richmond
Richmond, VA
02.2005 - 02.2008
Captured and completed sales with customer-savvy quotes, proposals and contract management strategies.
Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
Connected with prospects through trade shows, cold calling and local-area networking.
Evaluated costs against expected market price points and set structures to achieve profit targets.
Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
Met with clients, delivering presentations and educating on product and service features and offerings.
Maintained marketplace visibility marketplace by participating in industry-related and community activities.
Tracked pipeline data, won vs. lost opportunities and lead response times with Salesforce CRM.
Director of Sales
Hilton Richmond Airport
Sandston, VA
05.1992 - 04.2004
Evaluated costs against expected market price points and set structures to achieve profit targets.
Directed sales support staff in administrative tasks to help sales reps close deals.
Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
Connected with prospects through trade shows, cold calling and local-area networking.
Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition.
Exceeded sales quotas and increased profitability 100% through effective sales strategy and business planning.
Education
Hospitality Degree - Hospitality
Virginia Tech
Roanoke, VA
08.2001 - 05.2022
Skills
[Type] marketing
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Certification
Sales Manager Certificate
Timeline
Director of Sales
Colonial Downs
05.2021 - 04.2022
Director of Sales
Westin Richmond Hotel
02.2008 - 04.2021
Senior Sales Manager
Marriott Downtown Richmond
02.2005 - 02.2008
Hospitality Degree - Hospitality
Virginia Tech
08.2001 - 05.2022
Director of Sales
Hilton Richmond Airport
05.1992 - 04.2004
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