Jody Green

Led marketing for high-growth SaaS, AI, and digital-first companies in a permanent executive capacity, delivering full-funnel strategies aligned with revenue and acquisition goals.

• Oversaw long-term, embedded VP Marketing engagements with 100+ SaaS and technology firms, guiding strategy, execution, and growth across diverse industries.
• Built brand, digital, and demand generation infrastructure from the ground up, often in zero-marketing environments.
• Scaled ARR by 30–60% YoY while reducing CAC and improving LTV through integrated growth frameworks
• Developed GTM plans, ICP strategies, and lifecycle campaigns aligned with product, sales, and revenue targets.
• Partnered directly with executive and investor teams (VC, PE, M&A) to align marketing for scale and exit readiness
• Mentored and scaled cross-functional marketing teams while implementing MarTech systems and attribution modeling.
• Now pursuing a full-time, in-house executive marketing leadership opportunity.
• Led marketing for high-growth SaaS, AI, and digital-first companies in a permanent executive capacity, delivering full-funnel strategies aligned with revenue and acquisition goals.
• Served as the dedicated VP/Senior Vice President of Marketing for growth-stage SaaS firms including Appinium and ePlanSoft — where I was brought in to build and lead their first formal marketing departments from the ground up
• Scaled ARR, reduced CAC, and built marketing systems aligned with acquisition and investment goals.
• Directed full-stack teams and implemented PLG, ABM, and CRM-integrated growth frameworks.
• Now pursuing a full-time, in-house executive marketing leadership opportunity.

• Rebranded and repositioned ePlanSoft, delivering 30% ARR growth and 180% increase in demo volume
• Built a full-funnel demand engine with new digital campaigns, increasing qualified traffic by 40%
• Reduced CPL by 35%, improved MQL-to-SQL conversion by 25%, and enhanced investor reporting accuracy by 40%
• Established ePlanSoft’s first-ever marketing infrastructure, launching brand, digital, and demand generation programs from scratch

• Built Appinium's marketing operation from zero: created brand identity, messaging, and GTM from scratch
• Scaled ARR 60% YoY for 3 consecutive years via content, paid media, CRM automation, and segmentation
• Increased inbound engagement by 50% and positioned the brand as an AI content tech thought leader
• Developed Appinium’s full-stack growth marketing operation, including CRM, lifecycle, and acquisition strategy

• Generated $1.5M+ in PR revenue; led 25+ client campaigns delivering 500M+ impressions
• Built and managed cross-functional teams for earned, social, and experiential campaigns
• Embedded analytics into strategy using engagement metrics to improve PR ROI

• Relaunched post-9/11 brand; created campaigns and partnerships driving 30% revenue growth

• Launched youth-focused campaigns resulting in $7M seasonal revenue
• Drove product-market fit strategy across regional U.S. markets