Jody Hardesty
Denver,CO
Summary
Multi-faceted Regional Sales Manager promoting excellent record of meeting company-defined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members. 5-year progressive career background combined with dedication to corporate growth and development.
Overview
10
10
years of professional experience
Work History
Regional Sales Manager
Vacasa
Northeast Region
12.2021 - 06.2022
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.
- Managed team of 13 regional sales executives and consistently achieved high sales targets.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Executed successful marketing campaigns to generate new business and expand customer base.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Developed and managed budgets to confirm proper use of resources and maximize profitability.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Senior Sales Executive
Vacasa
, UT
10.2017 - 12.2021
- Analyzed market trends in consumer industries to implement appropriate marketing and sales methods.
- Utilized multiple marketing strategies to improve profitability.
- Created prospect rapport by approaching leads and cultivating strong business relationships through sales.
- Employed effective problem-solving techniques, increasing client satisfaction ratings.
- Recognized and resolved compound problems that effected upper-level management and business initiatives.
- Facilitated relationships with target accounts through implementation of proven networking methods.
- Received Top Sales Executive recognition for achieving most signed contracts
- Developed relationships with high-profile clientele..
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Spearheaded successful sales strategies for existing and new products across specified territory.
- Worked with vendors and suppliers to support timely delivery of products and services.
- Researched competitor activity and used findings to develop sales growth strategies.
- Trained and mentored sales representatives in sales techniques and strategies.
- Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Attended trade shows and industry events to promote company products and services.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Built relationships with customers and community to promote long term business growth.
- Contributed to team objectives in fast-paced environment.
- Built diverse and consistent sales portfolio.
- Contributed to event marketing, sales and brand promotion.
- Negotiated prices, terms of sales and service agreements.
- Achieved or exceeded company-defined sales quotas.
- Presented professional image consistent with company's brand values.
Vice President/Partnership Manager
Latest Craze Production
Phoenix, AZ
06.2012 - 06.2015
- Developed and maintained relationships with customers and suppliers through account development.
- Accomplished multiple tasks within established timeframes.
- Maintained professional, organized, and safe environment for employees and patrons.
- Maximized performance by monitoring daily activities and mentoring team members.
- Onboarded new employees with training and new hire documentation.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Cross-trained existing employees to maximize team agility and performance.
- Planned and budgeted accurately to provide business with resources needed to operate smoothly.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Improved marketing to attract new customers and promote business.
- Controlled costs to keep business operating within budget and increase profits.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Established team priorities, maintained schedules and monitored performance.
Education
Bachelor of Arts - Political Science
Arizona State University
Tempe, AZ12.2012
High School Diploma -
Cactus Shadows High School
Cave Creek, AZ05.2001
Skills
- Territory Expansion
- Network Development
- Client Account Management
- Trend Analysis
- Revenue Generation
- Staff Management
- Written Communication
- Sales Tracking
- Forecasting Skills
- Staff Training
- Database Management
- Presentation Abilities
- Performance Evaluations
- CRM Software
- Recruiting and Hiring
- Sales Coaching
- Effective Multitasking
- Territory Management
- Sales Proposal Creation
- Team Recruitment
- Sales Forecasting
- Closing Techniques
- Managing Quotas
- Negotiation Expertise
- Salesforce Software
- Hubspot SOftware
- Consultative Selling
Timeline
Regional Sales Manager
Vacasa
12.2021 - 06.2022
Senior Sales Executive
Vacasa
10.2017 - 12.2021
Vice President/Partnership Manager
Latest Craze Production
06.2012 - 06.2015
Bachelor of Arts - Political Science
Arizona State University
High School Diploma -
Cactus Shadows High School