Joe Anthony
Lisbon,
Summary
Results-driven Account Executive and Team Lead with extensive experience in SaaS sales, pipeline management, and high-performance outbound prospecting. Demonstrated ability to consistently exceed revenue targets while coaching teams toward peak efficiency and improved conversion rates. Recognized for strong communication, client-centric selling, and strategic problem-solving in fast-paced environments.
Overview
2026
2026
years of professional experience
Work History
Account Executive
Certus
2025 - Current
- Drive new business and manage client relationships by consulting with industrial, manufacturing, and facilities companies on their training needs and presenting tailored SaaS-based workforce development solutions from TPC’s platform, consistently generating $65K per month in new business.
- Run a full SaaS sales cycle by prospecting, scheduling demos, delivering virtual product walkthroughs, generating proposals, negotiating contracts, and closing subscription deals, while maintaining accurate pipeline updates in CRM tools.
- Serve as a trusted advisor by understanding a client’s workforce challenges, recommending the right mix of online training, LMS features, and digital performance solutions, and ensuring long-term platform adoption, renewals, and customer retention.
Account Executive Team Lead
Creative Nightscapes
2022 - 2025
- Led the account executive team in selling Creative Nightscapes’ SaaS platform, an advanced design and visualization tool for landscape and commercial lighting professionals, while personally generating $100K in new monthly recurring revenue.
- Owned the full enterprise sales cycle from prospecting and demoing the lighting-design software to architects, contractors, and landscape firms, to negotiating contracts, closing deals, and driving expansion opportunities within existing accounts.
- Provided coaching and performance leadership to a team of AEs by setting sales targets, reviewing pipelines, refining demo strategies, and ensuring consistent adoption and retention of the Creative Nightscapes platform across the customer base.
Senior Business Development Representative
Creative Nightscapes
2020 - 2022
- Prospected and generated qualified leads for the Account Executive team by conducting 100+ outbound calls, emails, and touchpoints daily, targeting landscape designers, architects, and commercial lighting firms.
- Consistently created 4–6 high-quality sales opportunities per week setting discovery calls and software demos that directly fueled new monthly recurring revenue for the organization.
- Achieved and exceeded quota every month leveraging strong product knowledge, active listening, and consultative outreach to position Creative Nightscapes’ lighting-design platform as an essential tool for modern outdoor architecture workflows.
Education
Bachelor of Science - Business Management
Dallas Baptist University
Dallas, TX12-2011
Skills
- SaaS Sales & Pipeline Management – Expertise in managing full sales cycles, forecasting revenue, and consistently driving high-volume monthly bookings
- Outbound Prospecting & Lead Generation – High-capacity cold calling, email outreach, and multichannel engagement to create strong, qualified opportunities
- Consultative Selling & Product Demonstration – Ability to uncover customer needs, deliver compelling software demos, and guide prospects through solution-based decision-making
- Team Leadership & Cross-Functional Collaboration – Skilled at mentoring sales reps, partnering with marketing and product teams, and improving processes that accelerate revenue growth
Timeline
Account Executive
Certus
2025 - Current
Account Executive Team Lead
Creative Nightscapes
2022 - 2025
Senior Business Development Representative
Creative Nightscapes
2020 - 2022
Bachelor of Science - Business Management
Dallas Baptist University