Joe Bocian
Midlothian,VA
Summary
Enterprise SaaS sales professional with extensive experience both as a leader and individual producer driving new logo acquisition, scaling revenue teams, and executing go-to-market strategies that deliver measurable business results. Proven record of exceeding targets and growing multi-million-dollar books of business through consultative, solution-based sales. Skilled in leading full-cycle enterprise deals, and aligning technology solutions to customer goals across multiple verticals.
Generation.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Enterprise Account Executive
goHappy
11.2022 - Current
- Early Sales Team Member: Joined as the 6th employee during the company’s startup phase, helping establish foundational sales strategy and go-to-market execution.
- Top Performer: Consistently exceeded annual quota for three consecutive years in a high-growth SaaS environment.
- Revenue Leader: Generated $3.5M+ in annual recurring revenue (ARR), representing over 35% of total company revenue.
- Strategic Growth Driver: Played a key role in scaling goHappy’s enterprise customer base through outbound prospecting, consultative sales, and account-based relationship management.
- Key Partnerships: Secured strategic enterprise clients including ARKO/GPM Investments, United Supermarkets, Olin, BrightSpring, and ViaQuest.
Senior Director of Sales
Snagajob
01.2013 - 11.2022
- Led national new-logo acquisition strategy for Snag’s enterprise and mid-market verticals, driving growth across all verticals.
- Managed and developed a high-performing sales organization responsible for selling Snag’s SaaS marketplace recruiting solutions and Applicant tracking software.
- Oversaw pipeline creation, sales forecasting, and enterprise deal strategy; consistently delivered year-over-year revenue growth.
- Partnered with marketing, product, and customer success teams to refine messaging and align go-to-market execution.
- Directed team performance through hands-on coaching, strategic deal reviews, and data-driven improvement initiatives.
- Built lasting client partnerships focused on optimizing workforce efficiency and reducing turnover.
Sales Manager, Franchise Accounts
Snagajob
01.2012 - 12.2012
- Managed a regional sales team supporting multi-unit franchise organizations nationwide.
- Drove franchise adoption through process analysis, best-practice sharing, and consultative sales presentations.
- Expanded recurring revenue 55% while improving sales cycle efficiency.
Franchise Sales Executive
Snagajob
12.2008 - 12.2011
- Delivered SaaS sales presentations to C-level and HR leaders within franchise organizations.
- Helped clients decrease turnover, improve time-to-fill, and reduce cost-per-hire.
- Consistently exceeded sales quotas through disciplined prospecting and solution-based selling.
- Achieved sales goals to reach over $1 million in bookings and presidents club three consecutive years.
Recruitment Consultant
Circuit City / Monument Consulting
04.2008 - 11.2008
- Executed enterprise recruiting initiatives across technology and marketing functions.
- Partnered with HR and vendor management to strengthen talent acquisition processes and outcomes.
Recruitment Process Manager
Circuit City Corporate
01.2006 - 04.2008
- Managed end-to-end recruiting for national retail and technical services divisions.
- Collaborated with leadership to forecast hiring needs and improve operational efficiency.
- Promoted from Researcher for exceeding performance goals and implementing process enhancements.
Recruitment Researcher
Circuit City Corporate
01.2005 - 01.2006
- Developed a resume management database that improved sourcing speed and candidate tracking.
- Conducted labor market research and supported university recruiting efforts.
Sr Recruiter
Joule Clinical (Division of Joule Technical Staffing)
01.2003 - 11.2005
- Managed enterprise client relationships in biotech and pharmaceutical sectors.
- Negotiated contracts, led recruiting projects, and mentored junior recruiters.
Recruiter
Joule Scientific (Division of Joule Technical Staffing)
02.2001 - 01.2003
- Promoted through multiple roles based on strong revenue performance and client retention.
- Built and managed $1M+ territory through consultative selling and relationship development.
Education
Bachelor of Science - Sociology
James Madison University
Harrisonburg, VA05.2000
Skills
- Salesforce CRM
- HubSpot
- LinkedIn Sales Navigator
- Enterprise SaaS Sales Leadership
- Consultative Solution Selling
- GTM Strategy
- Team Development
- Forecasting & Pipeline Management
- Negotiation & Contracting
- Strategic Account Growth
- Startup & Scale-Up Expertise
- Sales lifecycle management
- Mentoring
Accomplishments
- President’s Club honoree for 9 consecutive years, recognized for consistently exceeding annual revenue and performance targets.
- Launched and scaled new verticals in the healthcare and services industries, expanding total addressable market and driving multimillion-dollar annual recurring revenue growth.
- Top performing enterprise sales leader with a proven record of building sustainable pipelines, closing complex SaaS deals, and developing high-value client partnerships.
- Key contributor to organizational growth, helping transition from startup to scalable enterprise sales operations through data-driven strategy and team enablement.
Certification
- Huthwaite International Sales Training – SPIN (Situation, Problem, Implication, Need) Selling
- Solution Selling Certification – PPVVC methodology (Pain, Power, Vision, Value, Control)
- Advanced coursework in SaaS enterprise sales, strategic prospecting, and account growth leadership
Timeline
Enterprise Account Executive
goHappy
11.2022 - Current
Senior Director of Sales
Snagajob
01.2013 - 11.2022
Sales Manager, Franchise Accounts
Snagajob
01.2012 - 12.2012
Franchise Sales Executive
Snagajob
12.2008 - 12.2011
Recruitment Consultant
Circuit City / Monument Consulting
04.2008 - 11.2008
Recruitment Process Manager
Circuit City Corporate
01.2006 - 04.2008
Recruitment Researcher
Circuit City Corporate
01.2005 - 01.2006
Sr Recruiter
Joule Clinical (Division of Joule Technical Staffing)
01.2003 - 11.2005
Recruiter
Joule Scientific (Division of Joule Technical Staffing)
02.2001 - 01.2003
Bachelor of Science - Sociology
James Madison University