Summary
Education
Skills
Timeline
Work History
Accomplishments
Giving Back
Additional Leadership Roles
Overview
dd
REBECCA KAYKAS-WOLFF

REBECCA KAYKAS-WOLFF

San Francisco Bay Area

Summary

Strategic marketing and brand leader with a track record of amplifying market presence and shaping brand and technology narratives for leading B2B technology companies. Adept at driving thought leadership, executive visibility, media relations, thought leadership and integrated communications strategies to strengthen reputation and accelerate business growth. Passionate about positioning innovative, future-focused technology brands at the forefront of their industries and demystifying complex concepts. Team Player & Good Culture Builder.

Education

Executive Program - Empathy in Product Design And AI

Stanford University
Palo Alto
05-2024

Journalism, Political Science, Pre-Law

Idaho State University

Skills

  • Strategic Communications
  • Executive and Leadership Communication
  • Strategic Media Engagement
  • Thought Leadership and Brand Development
  • B2B Market Positioning
  • Global Go-To-Market Strategy
  • Integrated Digital Strategy
  • Corporate Reputation Management
  • High-Impact Storytelling
  • Innovation Strategy Formulation
  • AI, SaaS & Emerging Technologies
  • Cross-functional collaboration

Timeline

Advisor - Head of Marketing

The Luminarian Fellowship/Innovera.ai
09.2024 - Current

Vice President, External Communications

Shell Recharge Solutions
04.2022 - 12.2023

Vice President, Growth Marketing

Intrax Corporation
08.2021 - 04.2022

Vice President, Global Product Marketing

IPG Mediabrands
08.2017 - 06.2018

Head of Global Strategy & Product Marketing

AOL/Verizon Media
05.2015 - 04.2016

Director, Product Marketing

Oracle Marketing Cloud | Oracle
10.2013 - 05.2015

Executive Program - Empathy in Product Design And AI

Stanford University

Journalism, Political Science, Pre-Law

Idaho State University

Work History

Advisor - Head of Marketing

The Luminarian Fellowship/Innovera.ai
09.2024 - Current
  • Leading communications and brand strategy for AI-driven global initiatives in innovation management and leadership education
  • Spearheading media engagement, executive visibility, and thought leadership initiatives in collaboration with Stanford University
  • Developing market positioning, demand generation and GTM strategy for Fall 2025 launch (responsible for 80% growth rate digital)

Vice President, External Communications

Shell Recharge Solutions
04.2022 - 12.2023
  • Led external communications strategy to position Shell as a thought leader in EV charging across the Americas and APAC
  • Sales increased 50% YOY consumer and 110% Fleet via strategic co-selling strategies
  • Established high-impact media relations programs, securing top-tier press coverage and elevating executive brand presence
  • Developed executive communications frameworks, ensuring alignment with sustainability and innovation narratives
  • Directed a cross-functional team of 10 FTEs, consultants, and agency partners to execute strategic brand initiatives
  • Drove a 110% increase in market engagement through targeted thought leadership, PR, and digital brand campaigns

Vice President, Growth Marketing

Intrax Corporation
08.2021 - 04.2022
  • Revitalized corporate brand positioning and communication strategy to enhance global market penetration in AuPair and Work/Travel Industries
  • Designed and executed media outreach, securing feature placements in industry-leading publications
  • Scaled digital brand initiatives, increasing inbound leads by 60% through compelling content and media engagement

Vice President, Global Product Marketing

IPG Mediabrands
08.2017 - 06.2018
  • Developed the agency’s first integrated GTM communications strategy to enhance internal and external brand cohesion
  • Built a cross-agency communications task force to unify thought leadership and media messaging
  • Orchestrated internal communications program for optimized cross-functional alignment

Head of Global Strategy & Product Marketing

AOL/Verizon Media
05.2015 - 04.2016
  • Directed global messaging and brand positioning strategy, securing executive placements in industry forums and media
  • Designed and executed PR and analyst relations initiatives, increasing brand recognition and share of voice
  • Owned GTM across business including co-motions with strategic partners
  • Responsible for integration 'in' of Yahoo, Inc
  • Product marketing organization with 100% employee retention

Director, Product Marketing

Oracle Marketing Cloud | Oracle
10.2013 - 05.2015
  • Led global communications and GTM strategies for Oracle’s DMP and marketing technology solutions
  • Responsible for 120% engagement and brand lift
  • Established a Customer Advisory Program to shape brand perception and product innovation
  • Drove adoption of product through strategic GTM use case development, packaging, strategic co-selling and enablement efforts
  • Sales increased 40% YOY

Accomplishments

  • 2007 Patent, Microsoft Corporate Microsoft Vista - Marketing attribution to revenue capability
  • 2014 Oracle Corporation, Rising Star - Marketing Leadership Award

Giving Back

  • San Francisco Ballet Auxiliary Executive Leadership (10 years)
  • American Conservatory Theatre Producer (5 years)
  • The Luminary Societies - Thought Partner Salons (1 year)

Additional Leadership Roles

  • Vice President, Global Product Marketing (Advisor) – Tribeca Companies
  • Vice President, Marketing (Advisor) – Cordial.io
  • Group Manager, Product Marketing – Adobe Corporation
  • Group Account Manager, Microsoft – R/GA
  • Founder and Designer – Petit Couture, LLC
  • Associate Vice President, Online – Liberty Mutual Insurance/Safeco Insurance
  • Group Marketing Manager – Microsoft Corporation
  • Director, Online – T-Mobile

Overview

12
12
years of professional experience

Similar Profiles

CREATE PROFILE
REBECCA KAYKAS-WOLFF