Joe Brock
Chicago,United States
Summary
Dynamic sales leader with a proven track record at JP Brand Advisors, LLC, excelling in budget management and KPI tracking. Achieved significant market expansion and brand growth through strategic relationship building and innovative brand strategies. Expert in market analysis and customer relationship management, driving engagement and performance across diverse markets.
Overview
42
42
years of professional experience
Work History
Region Vice President
JP Brand Advisors, LLC
Chicago, United States
02.2025 - Current
- Leadership and Team Management: Provide consistent communication with the brand owners, ensuring confidence and endorsement in key presentations. Build and maintain strong relationships with state and distributor partners, focusing on program execution and performance analysis.
- Customer and Market Focus: Develop programs tailored to regional and national customers to drive engagement and growth. Monitor KPIs and track performance through regular sales meetings and strategic reviews. Work with Sales leadership on timely item setup with wholesalers for portfolio SKUs. Request and approve PO’s (monitoring QTY & Price per line item) for all wholesalers in my region.
- Budget and KPI Management: Set annual KPIs and configure budgets to support execution of the sales strategy and promotional plans. Track promotional budgets to ensure alignment with Revenue Growth Management (RGM) initiatives. Monitor scorecard performance for states and distributors, offering actionable recommendations based on key trends. Oversee new brand sales performance, ensuring accurate tracking and execution of programs.
- Programming Implementation and Market Expansion: Oversee the successful execution of regional programs across state channels. Promote regional marketing and sales programs to drive brand priorities and growth. Work closely with distributor partners to identify and capitalize on market opportunities, driving competitive advantage and expanding market share.
- Sales Reporting: Develop and analyze monthly business performance scorecards to track trends and identify performance opportunities. Analyze regional trends to identify risks and opportunities, offering solutions to address brand owner concerns. Lead quarterly business reviews, ensuring accurate depletion performance forecasting and inventory management.
Central Regional Sales Manager
Stoller Imports
Chicago, United States
02.2021 - 08.2022
President, VP Sales & Marketing
Dakine Spirits - Sammy Hagar's Beach Bar Rum
Novato, CA
03.2011 - 07.2017
- Advanced from VP Sales & Marketing to President serving a celebrity owner’s hand-crafted spirit.
- Designed and applied brand strategies in the market, increasing market distribution to 48 states in first year.
- Positioned brand for company partnership by increasing efficiency from production to distribution.
- Executed strong social media using fan engagement which increased site followers 100% annually.
Director Sales & Marketing Canada, Marketing Manager
Skyy Spirits/Campari Americas
San Francisco, CA
01.2008 - 12.2010
- Propelled 8% increase, 4% over category, with steadfast advertising, broker plans and budgets.
- Created 360 event driven marketing plan, doubled accounts in markets which hosted the events.
- Served as liaison between celebrity brand owner and brand manager strengthening brand message.
Vice President Sales
Tequilera Cabo Wabo
Ventura, CA
04.2004 - 12.2007
- Primed Cabo Wabo Tequila for $100 M acquisition by Campari USA, 27 times revenue.
- Cultivated enduring relationships with multiple state distributors resulting in effective programming.
- Devised public relation campaign for multiple markets to support national concert tour brand sales.
Global Military Manager, National Account Executive
Jim Beam Brands/Future Brands
Deerfield, IL
06.2000 - 12.2003
- Directed global military broker to double digit annual gains utilizing partnership with AFFES and NEXCOM.
- Combined advertising with market promotions to boost brand message, stimulating consumer purchase.
- Appointed Global Military Category Captain by the U.S. Navy Exchange increasing brand placements.
Executive Director of Pricing & Programs, Brand Manager
National Wine & Spirits/Union Beverage
Chicago, IL
02.1995 - 05.1999
Director of On-Premise, Key Account Executive
Continental Liquors
Rosemont, IL
01.1989 - 01.1995
District Manager
Valley Lquors
Aurora, IL
11.1985 - 12.1988
Account Representative
Judge & Dolph/Gold Seal Liquors
Chicago, IL
07.1983 - 10.1985
Education
Bachelor of Science - Biological And Physical Sciences
Northern Illinois University
Dekalb, ILSkills
- Budget management
- KPI tracking
- Market analysis
- Brand strategy
- Sales forecasting
- Customer relationship management
Timeline
Region Vice President
JP Brand Advisors, LLC
02.2025 - Current
Central Regional Sales Manager
Stoller Imports
02.2021 - 08.2022
President, VP Sales & Marketing
Dakine Spirits - Sammy Hagar's Beach Bar Rum
03.2011 - 07.2017
Director Sales & Marketing Canada, Marketing Manager
Skyy Spirits/Campari Americas
01.2008 - 12.2010
Vice President Sales
Tequilera Cabo Wabo
04.2004 - 12.2007
Global Military Manager, National Account Executive
Jim Beam Brands/Future Brands
06.2000 - 12.2003
Executive Director of Pricing & Programs, Brand Manager
National Wine & Spirits/Union Beverage
02.1995 - 05.1999
Director of On-Premise, Key Account Executive
Continental Liquors
01.1989 - 01.1995
District Manager
Valley Lquors
11.1985 - 12.1988
Account Representative
Judge & Dolph/Gold Seal Liquors
07.1983 - 10.1985
Bachelor of Science - Biological And Physical Sciences
Northern Illinois University