Summary
Work History
Education
Skills
Accomplishments
Timeline
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Joe Cardona

Miami,FL

Summary

Results oriented content manager and developer with vast experience leading editorial teams. Innovative and technologically-savvy professional driven to develop targeted content that will successfully reach audience.

Work History

Editor in Chief

Office of Cuba Broadcasting
Miami, FL
2021 - Current
  • Crafted content for OCB's audience in Cuba to better reflect and target OCB's viewers and readers on the island. This shift in coverage was based on demographic analysis of the audience on the island as well as a comparative study of the island's media trends (especially the use of the internet and social media) and of OCB's media competitors. I also utilized my vast knowledge and understanding of Cuba's socio-political and cultural history. The result was a significant increase of OCB's social media footprint in Cuba.
  • Managed a team of producers, editors, writers and other newsroom staff members who are responsible for creating content. Worked closely with management team and Standards and Practices Editor to improve the journalistic standards of OCB's content.
  • Worked with audio-visual producers content creators to improve the journalistic focus and aesthetic of OCB's productions. OCB garnered 6 Suncoast Regional Emmy nominations in 2023 for excellence in audio-visual content. In total, OCB won four Emmy Awardsdoubling the number of Emmy awards received by the agency in its entire history.

Oped Columnist/Producer

Miami Herald Media Company
Miami, Florida
2010 - 2018
  • Submitted columns on a timely basis according to publication deadlines. The main focus of the columns were events surrounding Cubans in and out of the island. Produced, Directed and Wrote three Emmy Award winning documentaries in association with PBS.

Producer, Director

Royal Palm Films
Miami, FL
1996 - 2019
  • Produced, Directed and wrote 18 nationally broadcast documentaries (PBS). Several of the films deal with the history of Cuba and its diaspora.

Radio Show Host

Univision RadioWQBA Miami
Miami, Florida
1997 - 2003
  • Produced and hosted a daily talk show (in Spanish). The show mainly featured news from Cuba and the Cuban community in exile.

Education

Master of Arts - TESOL Education Linguistics

Nova Southeastern University
Davie, FL
06-1992

Bachelor of Science - Communications

Florida International University
Miami, FL
12-1990

Skills

  • Content Development
  • Fluent in English and Spanish
  • Knowledge of Cuban history and socio-political, cultural situation on the island

Accomplishments

  • David Burke Award for journalism
  • Multiple Emmy, Aurora and Telly Award recipient

Timeline

Editor in Chief

Office of Cuba Broadcasting
2021 - Current

Oped Columnist/Producer

Miami Herald Media Company
2010 - 2018

Producer, Director

Royal Palm Films
1996 - 2019

Radio Show Host

Univision RadioWQBA Miami
1997 - 2003

Master of Arts - TESOL Education Linguistics

Nova Southeastern University

Bachelor of Science - Communications

Florida International University
Joe Cardona