Joe Damgaard
Arvada,CO
Summary
Results-driven event professional with deep commitment to excellence in planning and executing high-impact events. Consistently delivers well-organized and engaging experiences, leveraging strategic planning and creative problem-solving. Recognized for strong team collaboration and adaptability to evolving client needs, ensuring successful outcomes every time.
Overview
19
19
years of professional experience
Work History
Event Director
Brewers Association
11.2025 - Current
- Direct planning and execution of large-scale events, advising stakeholders to ensure alignment with organizational goals and audience experience
- Partner with cross-functional stakeholders to develop event themes and marketing strategies that enhance brand visibility and engagement
- Manage vendor relationships, negotiating contracts and guiding production decisions to optimize budgets and overall event impact
- Lead onsite execution, preparing staff and coordinating resources to deliver seamless, high-quality event experiences
- Provide day-to-day leadership of the event team, setting priorities, guiding execution, and driving strategic decision-making across event portfolios
Event Manager
Brewers Association
05.2022 - 11.2025
- Advise and lead end-to-end execution of BrewExpo America, guiding clients through floor plan strategy, exhibitor experience (800+ exhibitors), budgeting, and event delivery for a large-scale national trade show
- Serve as strategic project lead for the Great American Beer Festival (40,000+ attendees), advising stakeholders on operations, AV production, and onsite execution for one of the largest beverage events in the U.S.
- Act as primary advisor and point of contact for 1,000+ participating beverage companies, guiding communications, timelines, and deliverables across multiple events and competitions
- Advise on and manage 20+ vendors including AV, staging, décor, security, and catering; align production decisions with client goals and six-figure event budgets
- Guide cross-functional collaboration across marketing, sponsorship, creative, and membership teams to align on client goals, timelines, and deliverables
- Prepare and guide onsite teams of 10+ leaders and 50+ staff to deliver high-quality execution across multiple concurrent workstreams
Sales Activation Manager
Brewers Association
03.2020 - 05.2022
- Advised on sponsorship activation strategy across four events, managing relationships with 300+ clients and delivering hundreds of branded activations annually
- Partnered with clients to design custom activation strategies, adapting to hybrid formats and evolving event needs during COVID-19
- Guided vendor logistics and cross-functional execution of sponsorship deliverables to ensure alignment with client expectations
- Identified and implemented process improvements to increase efficiency, reduce turnaround times, and enhance client delivery across 300+ engagements annually
Advertising & Sponsorship Associate
Brewers Association
02.2012 - 03.2020
- Executed event sponsorship activations and coordinated vendor and client deliverables
- Managed client communications, timelines, and creative asset collection
Admissions Counselor
Regis University
01.2007 - 01.2012
- Managed client relationships, recruitment events, and communications workflows
- Exceeded enrollment targets and built external partnerships
Education
M.S. - Organizational Leadership
Regis University
B.S. - Education
SUNY Oneonta
A.A.S. - Restaurant Management
SUNY Cobleskill
Skills
- Event Project Management
- Client Relationship Management
- Production Coordination
- Vendor Management
- Budgeting & Contracts
- Cross-Functional Leadership
- Project Planning
- Sponsorship Strategy
- CRM & PM Tools
Timeline
Event Director
Brewers Association
11.2025 - Current
Event Manager
Brewers Association
05.2022 - 11.2025
Sales Activation Manager
Brewers Association
03.2020 - 05.2022
Advertising & Sponsorship Associate
Brewers Association
02.2012 - 03.2020
Admissions Counselor
Regis University
01.2007 - 01.2012
B.S. - Education
SUNY Oneonta
A.A.S. - Restaurant Management
SUNY Cobleskill
M.S. - Organizational Leadership
Regis University