Joe Damgaard
Arvada,CO
Summary
Results-driven event professional with deep commitment to excellence in planning and executing high-impact events. Consistently delivers well-organized and engaging experiences, leveraging strategic planning and creative problem-solving. Recognized for strong team collaboration and adaptability to evolving client needs, ensuring successful outcomes every time.
Overview
19
19
years of professional experience
Work History
Event Director
Brewers Association
Boulder, CO
11.2025 - Current
- Direct planning and execution of large-scale events, advising stakeholders to ensure alignment with organizational goals and audience experience
- Partner with cross-functional stakeholders to develop event themes and marketing strategies that enhance brand visibility and engagement
- Manage vendor relationships, negotiating contracts and guiding production decisions to optimize budgets and overall event impact
- Lead onsite execution, preparing staff and coordinating resources to deliver seamless, high-quality event experiences
- Provide day-to-day leadership of the event team, setting priorities, guiding execution, and driving strategic decision-making across event portfolios
Event Manager
Brewers Association
Boulder, CO
05.2022 - 11.2025
- Advise and lead end-to-end execution of BrewExpo America, guiding clients through floor plan strategy, exhibitor experience (800+ exhibitors), budgeting, and event delivery for a large-scale national trade show
- Serve as strategic project lead for the Great American Beer Festival (40,000+ attendees), advising stakeholders on operations, AV production, and onsite execution for one of the largest beverage events in the U.S.
- Act as primary advisor and point of contact for 1,000+ participating beverage companies, guiding communications, timelines, and deliverables across multiple events and competitions
- Advise on and manage 20+ vendors including AV, staging, décor, security, and catering; align production decisions with client goals and six-figure event budgets
- Guide cross-functional collaboration across marketing, sponsorship, creative, and membership teams to align on client goals, timelines, and deliverables
- Prepare and guide onsite teams of 10+ leaders and 50+ staff to deliver high-quality execution across multiple concurrent workstreams
Sales Activation Manager
Brewers Association
Boulder, CO
03.2020 - 05.2022
- Advised on sponsorship activation strategy across four events, managing relationships with 300+ clients and delivering hundreds of branded activations annually
- Partnered with clients to design custom activation strategies, adapting to hybrid formats and evolving event needs during COVID-19
- Guided vendor logistics and cross-functional execution of sponsorship deliverables to ensure alignment with client expectations
- Identified and implemented process improvements to increase efficiency, reduce turnaround times, and enhance client delivery across 300+ engagements annually
Advertising & Sponsorship Associate
Brewers Association
Boulder, CO
02.2012 - 03.2020
- Executed event sponsorship activations and coordinated vendor and client deliverables
- Managed client communications, timelines, and creative asset collection
Admissions Counselor
Regis University
Denver, CO
01.2007 - 01.2012
- Managed client relationships, recruitment events, and communications workflows
- Exceeded enrollment targets and built external partnerships
Education
M.S. - Organizational Leadership
Regis University
B.S. - Education
SUNY Oneonta
A.A.S. - Restaurant Management
SUNY Cobleskill
Skills
- Event Project Management
- Client Relationship Management
- Production Coordination
- Vendor Management
- Budgeting & Contracts
- Cross-Functional Leadership
- Project Planning
- Sponsorship Strategy
- CRM & PM Tools
Timeline
Event Director
Brewers Association
11.2025 - Current
Event Manager
Brewers Association
05.2022 - 11.2025
Sales Activation Manager
Brewers Association
03.2020 - 05.2022
Advertising & Sponsorship Associate
Brewers Association
02.2012 - 03.2020
Admissions Counselor
Regis University
01.2007 - 01.2012
B.S. - Education
SUNY Oneonta
A.A.S. - Restaurant Management
SUNY Cobleskill
M.S. - Organizational Leadership
Regis University