Joe Gonzalez
Homestead
Summary
Hands-on Sales, Project, and Operations Manager with 15+ years steering high-revenue divisions ($1–3 M annually) in landscaping, remodeling, and specialty coatings. Proven record of building and leading 6- to 12-person crews/teams, tightening job schedules, and doubling net margins through exact estimating, safety-first field leadership, and data-driven sales coaching. Combines architectural education with fluent bilingual communication and expert blueprint & plan reading to translate client concepts into profitable, on-time, under-budget realities.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Construction Supervisor → Sales & Production Manager
All In Construction & Remodeling
01.2021 - Current
- Hired, trained, and scheduled 8 carpenters, 2 project coordinators; reduced labor overruns from 14% to 4%.
- Personally sold and produced $2.4 M in insurance restoration & remodel work—#1 producer every year.
- Implemented 3-point quality checklist; callback rate fell to
- Negotiated vendor agreements saving $90K annually; reinvested savings into crew bonus program that cut turnover 50%.
Senior Life Insurance Specialist / Agency Builder
Insurance Elevated
01.2011 - 01.2016
- Analyzed client needs to recommend appropriate life insurance products.
- Developed and maintained strong relationships with clients to enhance retention.
- Educated clients on policy features and benefits, ensuring informed decisions.
- Streamlined underwriting processes to improve efficiency and reduce turnaround times.
- Mentored junior staff in product knowledge and sales techniques, fostering team growth.
- Streamlined application processes, improving efficiency and reducing processing times for new policies.
Regional Sales & Operations Manager
Epoxy King Floor Coatings
01.2016 - 01.2020
- Managed $3.2 M P&L; supervised 3 installation crews (12 techs) and 4 sales reps across South Florida.
- Introduced daily “huddle-board” system that cut rework 35% and lifted customer NPS from 72 to 91 in 12 months.
- Rolled out Salesforce dashboards; forecast accuracy improved to ±5%, enabling 98% on-time completion with zero OSHA recordables.
- Mentored junior estimators; team quoting speed ↑40% and close-rate ↑33% (28% → 61%).
Territory Sales Manager / Field Supervisor
Truly Green Landscaping
01.2008 - 01.2011
- Led 6-person install crew; enforced safety/landscape standards for 150+ HOA accounts.
- Converted 80% of one-time landscape installs into recurring maintenance contracts worth $1.1 M.
- Designed water-wise packages aligning with South Florida Water Management rebates—35% faster sales cycle.
Sales Lead & Crew Supervisor
Green Concept Landscaping
01.2005 - 01.2008
- Supervised daily crew assignments for hardscape & irrigation jobs while maintaining personal sales of $750K.
- Awarded “Top Rookie” & “President’s Club” for 120% quota attainment first full year.
Education
A.S. - Architecture
Miami Dade College
Diploma - undefined
South Dade Senior High
Homestead, FLSkills
- P&L / Budget Ownership
- Strategic Planning & KPI Tracking
- Staff Recruiting
- Training & Mentoring
- Safety & OSHA Compliance Leadership
- Workflow Scheduling & Resource Allocation
- Negotiation & Contract Drafting
- CRM & Pipeline Forecasting
- Cross-functional Communication
- Conflict Resolution & Quality Control
- Change Order & Risk Management
- PlanSwift
- QuickBooks
- Salesforce
- HubSpot
- MS Project
- Excel Estimating
- Blueprint & Plan Reading
Certification
- OSHA 30-Hour Construction
- Epoxy Installer Certification
- Florida Home Inspector Coursework (60 hrs)
Core Management And Leadership Skills
- P&L / Budget Ownership
- Strategic Planning & KPI Tracking
- Staff Recruiting, Training & Mentoring
- Safety & OSHA Compliance Leadership
- Workflow Scheduling & Resource Allocation
- Negotiation & Contract Drafting
- CRM & Pipeline Forecasting
- Cross-functional Communication
- Conflict Resolution & Quality Control
- Change Order & Risk Management
Key Leadership Achievements
- $10M+ lifetime sales; consistently ranked top 10% for revenue, margin, and client retention.
- Built and led teams that completed 500+ projects with zero liens or bond claims.
- 100% OSHA recordable-free record across 4 years of high-volume floor-coating operations.
Technical Toolkit
- PlanSwift
- QuickBooks
- Salesforce
- HubSpot
- MS Project
- Excel Estimating
- Blueprint & Plan Reading (construction & landscape)
Personal Information
Title: Sales Construction Operations Manager
Timeline
Construction Supervisor → Sales & Production Manager
All In Construction & Remodeling
01.2021 - Current
Regional Sales & Operations Manager
Epoxy King Floor Coatings
01.2016 - 01.2020
Senior Life Insurance Specialist / Agency Builder
Insurance Elevated
01.2011 - 01.2016
Territory Sales Manager / Field Supervisor
Truly Green Landscaping
01.2008 - 01.2011
Sales Lead & Crew Supervisor
Green Concept Landscaping
01.2005 - 01.2008
A.S. - Architecture
Miami Dade College
Diploma - undefined
South Dade Senior High