JOE HASER
Stoughton,WI
Summary
Highly-motivated with a desire to take on new challenges. Strong work ethic, highly adaptable, with exceptional organizational skills. Adept at working effectively unsupervised and quickly mastering new skills. Experience leading cross functional teams and managing relationships across multiple business areas. Comfortable simultaneously working in the weeds and developing high level strategy.
Overview
13
13
years of professional experience
Work History
Senior Lead Analyst
TruStage (formerly CUNA)
Madison, Wisconsin
04.2021 - Current
- Manage analytics prioritization for our entire vertical
- Work closely with the Area Product Owner on vertical planning and strategy development
- Accountable for vertical forecast, plan and KPI’s
- Lead a Business Insight squad consisting of key players across multiple business areas
- Marketing workstream lead for improving profitability of our AD&D product
Lead Analyst
CUNA Mutual Group
Madison, Wisconsin
08.2017 - 03.2021
- Managed direct mail analytics team for Life and AD&D
- Worked closely with marketing teams on direct mail planning and strategy
- Managed relationships between direct mail analytics and cross functional business partners
Sr. Marketing Analyst
CUNA Mutual Group
Madison, Wisconsin
01.2014 - 07.2017
- Created and maintained credit union level performance, profitability views
- Developed a key account review process of the top TruStage accounts for senior leadership review
- Responsible for direct mail selection process, campaign analytics and forecasting
Competitive Pricing Research Analyst
American Family Insurance
Madison, Wisconsin
06.2011 - 12.2013
- Modeled state specific data for competitive analysis purposes
- Programed competitor credit scoring models
- Prepared state specific competitive analysis metrics and reports
Education
Bachelor of Science - Economics
University of Wisconsin-Madison
05.2007
Skills
- Microsoft Office Suites
- SAS EG
- SQL
- Azure DevOps
- Tableau
- Power BI
- Performance Optimization
- Data analysis
- Business planning
- Competitive analysis
- Strategy development
- Key Performance Indicators
- Team building and development
- Effective prioritization skills
Activities
- Obtained and held Wisconsin Life, Accident & Health insurance licenses
- Youth sports board member - Treasurer
- Lead roles in multiple theatre productions
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceCareer advancementCompany CulturePersonal development programsTimeline
Senior Lead Analyst
TruStage (formerly CUNA)
04.2021 - Current
Lead Analyst
CUNA Mutual Group
08.2017 - 03.2021
Sr. Marketing Analyst
CUNA Mutual Group
01.2014 - 07.2017
Competitive Pricing Research Analyst
American Family Insurance
06.2011 - 12.2013
Bachelor of Science - Economics
University of Wisconsin-Madison
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