Joe Heredia
Market Manager
Houston,TX
Summary
Resourceful Manager known for high productivity and efficient task completion. Possess specialized skills in market analysis, strategic planning, and customer relationship management. Excel in communication, teamwork, and adaptability, ensuring success in fast-paced environments. Committed to leveraging these abilities for continuous improvement and achieving marketing objectives.
Overview
8
8
years of professional experience
Work History
Market Manager
GMR
Houston, TX
01.2024 - 12.2024
- Maintained accurate records of all marketing activities and expenses for budget tracking purposes.
- Planned out-of-the-box ideas that would make our products stand out from the competition.
- Produced weekly status reports regarding project progress and other related metrics.
- Analyzed current market conditions to recommend changes or improvements to existing products or services.
- Conducted competitive analysis research to identify opportunities for improvement.
- Monitored market trends and competitor activities to identify potential opportunities for growth.
- Supervised a team of marketing professionals in order to ensure timely completion of projects.
- Prepared monthly reports on sales performance and presented findings to senior management team.
- Organized promotional events, such as product launches, trade shows, and customer appreciation days.
- Assisted in the development and implementation of marketing strategies to drive sales growth.
- Conducted market research surveys to assess customer needs and preferences.
- Developed and maintained relationships with key customers and vendors.
- Maintained professional standards in sales and customer relationships and generated leads from internal and external sources.
- Built customer confidence by actively listening to concerns and giving appropriate feedback.
- Created talent development plans for current employees and built high-performing marketing team.
- Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
- Conducted system analysis and testing to identify and resolve technical issues or inefficiencies.
- Worked effectively in team environments to make the workplace more productive.
- Provided support and guidance to colleagues to maintain a collaborative work environment.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
General Manager
Altitude Trampoline Park
Houston, TX
04.2022 - 12.2023
- General Manager with Altitude accomplishes park objectives by; effectively managing and training staff, ensuring all operational and maintenance needs are tended to, and evaluating and planning the park budget
- Maintains staff by recruiting, scheduling, orienting, and training employees; creating and maintaining a safe, secure, and legal work environment; developing personal growth opportunities
- Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, and disciplining employees; coordinating and enforcing systems, policies, procedures, and productivity standards
- Establishes strategic goals by gathering pertinent business, financial, service, and operations information; identifying and evaluating trends and options; choosing a course of action; defining objectives; evaluating outcomes and progress
- Accomplishes financial goals by forecasting requirements; prepares an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
- Controls quality service by enforcing quality and customer service standards; analyzing and resolving quality and customer service problems; identifying trends; recommending system improvements
- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing networks; benchmarking state-of-the-art practices; participating in professional societies
- Maintains proper employee/employer relations and addresses any questions in a timely and open manner, including disciplinary actions, recognition and performance evaluations
- Responsible for up selling, outreach, and marketing the business as appropriate
- Cold calls to book group events, birthday parties, and fundraisers, and other events
- Contributes to team effort by accomplishing related results as needed
District Manager
YogaSix
Houston, TX
11.2019 - 11.2020
- The District Manager is responsible for overseeing the designated studio(s) to ensure the studio is well-maintained and that customer service standards are upheld to YogaSix standards.
- Monitored local market conditions to determine competitive trends and adjust strategies accordingly.
- Resolved customer complaints quickly and effectively while maintaining a high level of customer service satisfaction.
- Regularly communicated updates regarding changes in corporate policies or procedures down through store level employees.
- Maintained accurate records of employee attendance and payroll information for all stores within the district.
- Recruit, hire, train, supervise, coach, mentor all studio staff Recruit, hire, onboard, coordinate training, and terminate Teachers (with support of lead teacher) Manage maintenance issues, inventory and cleaning
- Participate in studio, regional and company-wide meetings and trainings as needed Work closely with Studio Owner and National Sales Director to ensure health and profitability of the studio Social media management
General Manager
Hotworx
Katy, TX
03.2019 - 11.2019
- To develop and maintain the overall success of HOTWORX through effective management strategies, marketing tactics, consultative sales skills, and superior customer service to meet and exceed the performance goals of the HOTWORX Studio
- To maintain the integrity and good reputation of the HOTWORX brand through various local and national marketing tactics and to professionally represent the brand at all times
- During my employment at Hotworx Katy Fulshear from March1st2019 - July1st2019 we signed up 500 new memberships and hit our goal before the corporate deadline
- We received two awards for most memberships sold during grand opening and we hit the500 club before deadline
- Employee Management Responsibilities:
- Actively recruit & interview for staff and other necessary positions per franchisee criteria
- Adhere to strict hiring processes set forth by franchisee and company, HOTWORX Franchising (HF) best practices, including, but not limited to requiring resume submissions, providing pre-employment package to prospective employees, executing initial interviews,2nd interviews, and final group interviews, as well as assigning projects to the prospective new employee as part of interview process
- Train all Trainer Sales Associates according to HOTWORX training material and programs
- Ensure all employees are fulfilling required training and certifications as outlined in their job descriptions and as required by HOTWORX FRANCHISING, LLC for their respective positions
- Track all new and existing employees training to ensure all are up to date with HOTWORX UNIVERSITY online courses, webinars and other training applications
- Create and maintain monthly staff schedule at least one week prior to the beginning of each month to include all training objectives, staff meetings, marketing and outside or inside promotion initiatives as well as equipment maintenance events
- Set, communicate and monitor individual sales goals for all employees on a monthly, weekly and daily basis using measurements tools provided by HF and HOTWORX POS software
- GM should communicate results and action plans clearly and often to staff and franchisee as requested
- Hold all employees accountable for executing sales prospecting responsibilities and non-negotiable marketing
- Monitor efforts and document them in prospecting logs and other tracking forms
- Monitor the closing percentage and percent to goal of all employees and discuss action plans to continuously improve performance using Individual Development Plans at least once per month.
General Manager (GM)
Snap Fitness
Houston, TX
09.2018 - 03.2019
- General Manager (GM) has overall responsibility for effectively managing all membership, fitness, and operations within the club to achieve financial success and provide the best member and team member experience
- The GM recruits, hires, trains and develops a diverse, high performance team that delivers on Snap Fitness goals and reflects our values of getting our members to a healthier place.
- Recruit, interview, & hire personal trainers, fitness class instructors reflecting the diversity and culture(s) of the community
- Provide consistent accountability for direct reports and dotted line reports through training, coaching, conducting planning sessions, club schedules and performance reviews
- Provides input on final approval on the hiring, dismissal, discipline of all gym employees with support from the owners
- Provides ongoing team member training & development to engage and retain team and club members
- Provides developmental coaching and guidance for long-term career growth opportunities to all direct reports
Operations Manager
Fun Plex Amusement Park
05.2017 - 08.2018
- Company Overview: Company Description: Funplex is an indoor and family amusement center, it is open year-round, featuring over240,000 square feet of fun
- As the amusement operations manager I was responsible for every aspect of the day-to-day running of an indoor amusement center
- This includes key functions, such as managing the customer experience, strategic planning and development, monitoring health and safety, overseeing the centers scheduling and handling staff appraisals
- Amusement operations manager propose and implement strategies to constantly improve customer satisfaction and ride operations standards
- Additionally, will oversee or take sole responsibility of all ride and attractions staff training
- Typical work activities
- Planning and implementing strategies to achieve constant improvements in team members and visitor satisfaction
- Responsible for team member development including: ride operation training, planning, assigning and directing work
- Working with other managers in supervision of the facilities supervisors and team leads
- Monitoring and controlling expenses in all areas throughout the year
- Works with maintenance department to ensure that safety of our team members and guests remains our number one priority, including, but not limited to maintaining all equipment for safe operation
- Keeping abreast of developments in the industry, both internal and external, such as changes in legislation
- Overseeing the effective application of health and safety regulations and risk assessment to ensure a safe environment for the centers team members and the public
- Dealing with human resources and personnel
- Understanding local community issues
- Monitoring competition
Education
Bachelor of Arts - Business Administration And Management
University of Houston
Houston, TX12-2020
Skills
- Competitor analysis
- Pricing strategy
- Product management
- Promotional planning
- Customer segmentation
- Data-driven decision making
- Market reporting
- Channel management
- Sales enablement
- Storage management
- CRM management
- Client relations
- Strategic planning
- Supply chain coordination
- Trade marketing
- Sales operations
- Schedule coordination
- Lead prospecting
- New product launch
- Cold calling
- Performance reporting
- Demand generation
Timeline
Market Manager
GMR
01.2024 - 12.2024
General Manager
Altitude Trampoline Park
04.2022 - 12.2023
District Manager
YogaSix
11.2019 - 11.2020
General Manager
Hotworx
03.2019 - 11.2019
General Manager (GM)
Snap Fitness
09.2018 - 03.2019
Operations Manager
Fun Plex Amusement Park
05.2017 - 08.2018
Bachelor of Arts - Business Administration And Management
University of Houston