Joe Hodnicki
Manahawkin,NJ
Summary
Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
15
15
years of professional experience
Work History
SENIOR MARKETING DIRECTOR / CREATIVE
JETTY - National Lifestyle Apparel Brand
06.2018 - Current
- Built and led strategy to bring a company from 15% DTC to 40% over 6 years, vastly outpacing all other sales functions in that timeframe
- Lead DTC channels to an impressive average growth rate of 52% YoY for the past 6 years
- Significantly contribute to 23% YoY brand growth
- Maintain and track above industry standard KPI's including the following ROAS examples in 2023
- Email - 37X, SMS - 9X, Search/Social - 4-7X, Affiliate - 9X
- Stay at the forefront of industry trends and practices, exploring and adopting new strategies and services to fill white space in the current landscape
- Strategize, create and execute all customer acquisition & retention strategies across email, SMS and digital advertising.
CREATIVE DIRECTION / MARKETING / DESIGN
Hodnicki Design Co.
01.2009 - Current
- Collaborate with creatives and team leads for clothing companies, non-profits, lifestyle brands, event and festival teams; to execute specific design and branding projects and individualized company goals
- Establish art direction while developing concepts to execute all deliverables timely
- Market, show and sell all personal work in galleries and website: decor, home furnishings, greeting cards, originals around the country.
PARTNER, CREATIVE & MARKETING DIRECTOR
CauseEngine
07.2016 - 03.2018
- CauseEngine - nonprofit consultation services spanning all branding, marketing, board governance, partnerships, business development, crisis communications, and more
- Built and executed brand strategy and market positioning for 15+ nonprofits of varying causes bringing some to national relevance and helping others navigate crisis.
PRODUCT DEVELOPMENT DESIGNER - ART, GRAPHICS & PACKAGING
URBN - Urban Outfitters
01.2014 - 07.2015
- Oversaw design team responsible for creating and executing the in-house private label design development for all product classes relating to applied art and graphics - Wall Art, Stationery and Electronics, Bar, Kitchen, Textiles and Novelties
- Developed and led the custom packaging design division to meet corporate objective of repackaging and differentiating products in market
- Created efficiencies through entire design and manufacturing process - concept to final product - to yield fewer revisions and meet higher profit goals
- Forged strong connections between design and buying divisions to bring products to market more quickly ensuring higher margins and fill price point gaps with proper product mix in all UO stores.
Education
MOLECULAR BIOLOGY, BS -
Drexel University
Philadelphia, PA01.2003
Skills
- Adobe Creative Suite
- Email & SMS
- Customer Acquisition & Retention
- Networking
- Digital Marketing
- Project Planning
- Advertising Campaigns
- Strategic Thinking
- Branding
- Creative team leadership
- Concept Development
- Visual storytelling
- Strategic Planning
- Content Creation
- Creative Direction
- Brand positioning
- Campaign Development
- Photography Direction
Timeline
SENIOR MARKETING DIRECTOR / CREATIVE
JETTY - National Lifestyle Apparel Brand
06.2018 - Current
PARTNER, CREATIVE & MARKETING DIRECTOR
CauseEngine
07.2016 - 03.2018
PRODUCT DEVELOPMENT DESIGNER - ART, GRAPHICS & PACKAGING
URBN - Urban Outfitters
01.2014 - 07.2015
CREATIVE DIRECTION / MARKETING / DESIGN
Hodnicki Design Co.
01.2009 - Current
MOLECULAR BIOLOGY, BS -
Drexel University
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