Joe Hudson
Broomfield
Summary
Results-driven Account Executive with 5+ years of progressive SaaS sales experience, specializing in SMB and Mid-Market segments. Proven track record of exceeding quota, achieving Presidents Club recognition, and closing $1.6M+ in ARR. Expert in customer success, pipeline generation, and building high-performing teams.
Overview
6
6
years of professional experience
Work History
Account Executive - Mid-Market
GitLab
07.2025 - Current
- Manage portfolio of mid-market accounts, building strategic relationships and expanding GitLab awareness across customer organizations
- Document and analyze customer business goals, technology stacks, and GitLab usage patterns to identify expansion opportunities
- Drive product adoption through strategic outreach initiatives, increasing feature utilization and maximizing customer value
- Orchestrate seamless renewal processes while exceeding retention and growth targets
- Proactively monitor account health, addressing concerns and advocating for customer needs across training, support, and services
SMB Advocate - Team Lead
GitLab
07.2024 - 07.2025
- Consistently ranked as top performer across key metrics including ARR, activity levels, and pipeline generation
- Designed and executed comprehensive onboarding program for new SMB Advocates, improving ramp time
- Serve as GitLab operations subject matter expert, mentoring team members on platform functionality and best practices
- Manage high-value account portfolio while driving customer success and identifying upsell/cross-sell opportunities
- FY24 Achievement: Closed $826,464 in ARR
Account Executive - First Year Expand
GitLab
08.2023 - 07.2024
- Managed portfolio of 400+ accounts during their first year of GitLab utilization
- Conducted usage analysis to identify gaps, drive product adoption, and maximize customer value
- Proactively hunted expansion opportunities while managing renewal process and minimizing churn
- FY23 Recognition: Presidents Club Winner
Account Executive - First Order
GitLab
08.2022 - 08.2023
- Guided prospective customers through complete buying journey from discovery to close
- Developed and executed targeted outbound campaigns to engage net-new prospects in product evaluations
- Led technical demonstrations and product evaluations tailored to prospect requirements
- FY23 Achievement: 103% attainment of new logo target | $790,773 ARR closed-won
SMB Account Executive
Salesforce
02.2021 - 12.2021
- Managed relationships with portfolio of approximately 80 SMB clients
- Executed strategic upsell and cross-sell motions to drive account growth and increase ACV
- Partnered with internal stakeholders and third-party implementation partners to deliver customer value
- Promoted to team lead based on process expertise and consistent closing performance
- Ensured rapid time-to-value through continuous customer engagement and success planning
Sales Account Specialist
Salesforce
06.2019 - 02.2021
- Founding team member of innovative Sales Account Specialist program serving small business customers
- Operated in pooled customer model, handling full spectrum of sales and account management activities
- Qualified prospects across multiple channels while understanding business needs and desired outcomes
- Acted as trusted advisor, delivering industry best practices and solution recommendations
Education
Bachelor of Science - Marketing
University of Wisconsin-Eau Claire
Eau Claire, WI05.2018
Skills
- Sales & Account Management: New Business Development Account Expansion Customer Success Renewal Management Territory Planning
- Technical Skills: Salesforce CRM GitLab (DevSecOps) Platform Sales Engagement Tools (Groove / Outreach) Pipeline Management Forecasting (Clari / Salesforce)
- Key Strengths: Consultative Selling C-Level Communication Cross-Functional Collaboration Mentorship & Leadership Process Optimization
Timeline
Account Executive - Mid-Market
GitLab
07.2025 - Current
SMB Advocate - Team Lead
GitLab
07.2024 - 07.2025
Account Executive - First Year Expand
GitLab
08.2023 - 07.2024
Account Executive - First Order
GitLab
08.2022 - 08.2023
SMB Account Executive
Salesforce
02.2021 - 12.2021
Sales Account Specialist
Salesforce
06.2019 - 02.2021
Bachelor of Science - Marketing
University of Wisconsin-Eau Claire