Joe Mack
Bremerton,United States
Summary
High-powered Senior Digital & Marketing Specialist with proven success at Fleet & Family Readiness, excelling in digital marketing strategy and community engagement. Leader, mentor and expert in social media management and content creation, I have led cross-functional teams to enhance brand visibility and optimize user experience, driving significant outreach initiatives.
Overview
22
22
years of professional experience
Work History
Senior Digital & Marketing Specialist
Fleet & Family Readiness
Silverdale, WA
01.2023 - Current
- Serve as the senior digital and publicity strategist for the Navy Region Northwest.
- Provide consultation and oversight of installation marketing specialists.
- Serve as a senior advisor to the marketing manager.
- Develop digital marketing strategies to enhance community engagement and outreach.
- Manage social media campaigns across multiple platforms for effective brand awareness.
- Create content for email marketing campaigns targeting diverse audiences.
- Analyze web traffic data to optimize digital marketing efforts and improve user experience.
- Collaborate with cross-functional teams to align marketing initiatives with organizational goals.
- Hire, onboard, train and mentor junior staff on general marketing and digital best practices for Navy installations.
- Develop targeted landing pages to capture leads from online sources.
- Optimize websites for better user experience and search engine visibility.
- Create, manage, and optimize campaigns across multiple digital channels including website optimization, email marketing, social media advertising, content marketing, and search engine optimization.
- Routinely serve as installation marketing specialist during transitionary staffing periods.
Marketing Specialist
Fleet & Family Readiness
Silverdale, United States
08.2018 - 01.2023
- Provide marketing, public relations, and communications support to FFR programs, including Morale, Welfare & Recreation, Child & Youth Programs, and Fleet & Family Support Services for Navy Region Northwest..
- Served as liaison between program managers, other stakeholders and creative/design division.
- Strategized, coordinated and deployed marketing plans for programming, special events and business operations.
- Developed program-specific content for installation social media including promotion of program events through video and standard postings.
- Edit, enhance, and strengthen the content of client-submitted marketing requests.
- Assisted in creation of content for semi-monthly e-newsletter.
- Created and maintained website program and special event content.
- Developed distribution plans for printed and digital deliverables, including selection of pertinent print materials.
- Coordinated collection of, edit and package program-specific installation quarterly magazine submissions.
- Served as outreach coordinator for programs and events, providing program introduction and insight at command indoctrinations.
- Filmed, edited and disseminated social media promotional videos for MWR summer concert.
- Successfully served as a leading online communicator during winter advisories and installation closures.
- Special assignment as Temporary Digital Media Specialist creating and updating regional program website content, coordinating regional social media postings, jobs site listings.
- Provided photo support for events and activities, as needed, for posterity and future marketing purposes.
- Other duties as assigned.
Branch Marketing & Communications Director
YMCA of Pierce and Kitsap Counties
Tacoma, United States
03.2012 - 12.2017
- Served as the sole provider of strategic marketing, public relations, and comprehensive communications for the Haselwood Family YMCA in Silverdale, WA.
- Duties included strategizing, conceptualizing, and creating marketing materials for programs and membership, ensuring consistencies in messaging across marketing channels.
- Ran website, social media pages, executed targeted email campaigns, and created digital marketing.
- Provided strategic marketing/brand awareness for Haselwood Family YMCA and YMCA of Pierce and Kitsap Counties.
- Created/maintained content for website: ymcapkc.org/haselwood.
- Designed visual content; respond to comments for Facebook page; Instagram: FB: haselwoodymca; IG: @thehaselwoodymca.
- Conceptualized, designed, executed marketing/communications online and print deliverables.
- Monitored and evaluated success of marketing programming as well as other necessary administrative duties applicable to the department.
- Designed and disseminated targeted marketing emails and online surveys.
- Ensured quality photography to accompany marketing materials.
- Generated forms and documents for public use.
- Responded to inquiries and communicate with members, media, and outside organizations, daily.
- Maintained budget, forecast future spending, and allocate advertising dollars as necessary.
- Planned, presented, and lead various meetings.
- Main representative of the organization at all community events.
- Lead and/or co-lead on various internal marketing and awareness events.
- Selected by peers as marketing cabinet lead, guiding counterparts from nine area YMCAs.
- Co-lead on various projects ranging from YMCA mobile app development to safety committee.
- Generated an annual average of $5,000+ of donations for the YMCA Annual Campaign.
Administrative Assistant
S&S Security Services
Belfair, United States
08.2011 - 03.2012
- Served as assistant to the CEO and provided office support for the security teams.
- Liaison for all teams at Harrison Medical Center in Bremerton, WA.
- Provided daily administrative and clerical support to the department and operations manager.
- Designed, created and updated security badges for all clinical staff, administrative staff and contractors.
- Monitored and controlled badge and door access and developed weekly, monthly reports.
- Responsible for tracking various internal documentation including guard-to-patient close watch times, patient lost item reimbursement; and, hospital staff payroll badge updates.
- Point person for all pertinent departmental questions.
- Tracked guard certification and renewal dates; helped schedule recertification testing/training.
- Created signage and other basic marketing materials for the department.
- Provided quality customer service to both hospital staff and visitors.
Development Coordinator
Peninsula Community Health Services
Bremerton, United States
08.2004 - 12.2009
- Provided marketing for state community health center services.
- Served as webmaster and created awareness materials.
- Fundraising agent responsible in part for more than $1 million in funds dollars raised annually.
- Provided strategic marketing, comprehensive communications, public relations and community outreach.
- Attended various community health fairs and outreach activities.
- Strategized marketing and public relations activities.
- Created brochures, flyers, press releases and other media and patient communications.
- Produced PowerPoint presentations as visual aids for fund raising and educational efforts.
- Coordinated volunteer program; provided company training and computer education training for volunteers of various abilities.
- Assisted in preparation of state and federal grants, acquiring nearly $1.5 million annually.
Intern/Consultant
Owen Media, Inc.
Seattle, United States
03.2004 - 07.2004
- Provided public relations support to hi-tech companies as Intel, Lexmark, and the Infiniband Trade Association.
- Began as an intern and then was retained as a consultant for an additional three months to continue on with established clients.
- Supplied direct support to the company's principal, vice president and account managers.
- Contributed to research, tactical planning for new business leads.
- Created daily, weekly electronic newsletters of media placements for clients.
- Wrote abstracts for contributed article programs.
- Pitched potential contributed articles and tracked and evaluated pitch timelines.
- Provided support for and proctored live webinars.
- Extensive work with customers, editors in numerous states across various time zones.
- Provided call-down support for all major online events.
Community Liaison
The Western Front
Bellingham, United States
09.2003 - 12.2003
- Acted as the student newspaper editorial board's community liaison facilitating reporter-community relationships and serving as a conduit to the university's information office.
- Received college credit for this capstone position.
- Solicited and monitored letters to the editor and community article contributions.
- Helped connect staff reporters with community partners and sources, including city councilpersons and local business representatives.
- Helped funnel communications between the newspaper and university's information office to ensure consistency in messaging.
Education
Bachelor's Degree - Journalism/Public Relations
Western Washington University
Bellingham, WA, United States12.2003
Associate's Degree - General Studies
Olympic College
Bremerton, WA, United States06.2001
Skills
- Digital marketing
- Social media management
- Email marketing
- Content creation
- Web analytics
- Search engine optimization
- Brand strategy
- Cross-functional collaboration
- Team leadership
- Community engagement
- Public relations
- Customer relationship management
- Project management
- Digital marketing strategy
- Landing page design
- Content strategy development
- Digital media
- Relationship building
- Marketing programs
- Deadline driven
- Launch preparation
- Marketing strategies
- Adobe creative suite
Availability
Permanent, Telework, Full-Time, Shift Work
Strengthsfinder - Top5
- Individualization, Recognizes people's individual qualities and strengths; team builder
- Arranger, Enjoys managing variables; can adapt at last minute if new ideas arise
- Strategic, Able to foresee potential obstacles in advance and select right path
- Analytical, The 'Prove It' quality. Insists on sound ideas; objective; likes data and patterns
- Responsibility, Emotionally bound to commitments; excuses/rationalizations are unacceptable
Affiliations
- Previous youth sports coach within the Central Kitsap communities.
- Sports enthusiast, amateur short story author, career adviser.
References
References available upon request.
Timeline
Senior Digital & Marketing Specialist
Fleet & Family Readiness
01.2023 - Current
Marketing Specialist
Fleet & Family Readiness
08.2018 - 01.2023
Branch Marketing & Communications Director
YMCA of Pierce and Kitsap Counties
03.2012 - 12.2017
Administrative Assistant
S&S Security Services
08.2011 - 03.2012
Development Coordinator
Peninsula Community Health Services
08.2004 - 12.2009
Intern/Consultant
Owen Media, Inc.
03.2004 - 07.2004
Community Liaison
The Western Front
09.2003 - 12.2003
Bachelor's Degree - Journalism/Public Relations
Western Washington University
Associate's Degree - General Studies
Olympic College
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