Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
References
Timeline
Generic

Joe Malone

Grand Rapids,MI

Summary

I bring structure to creativity—turning ideas into clear, strategic plans that drive impact. Passionate about problem-solving, efficiency, and storytelling, I thrive in collaborative environments where teams align to execute great work. Skilled in independent decision-making and sound judgment, I aim to positively impact company goals and drive success. At Reach Records, I led marketing initiatives, optimizing workflows and guiding teams to bring creative visions to life. I’m driven by clear communication, intentional strategy, and the opportunity to grow alongside passionate people who value both creativity and execution.

Overview

7
7
years of professional experience

Work History

Marketing Operations Director

Reach Records
Atlanta
10.2021 - 01.2025
  • Led cross-functional team Developed and implemented marketing plans for Lecrae's Grammy Award winning album, "Church Clothes 4" and single, "Your Power," Lecrae and 1K Phew's Stellar Award Winning Album, "No Church In A While" and more
  • Expanded brand reach by 10 million through strategic oversight of social media, content production, and innovative campaign execution from 2018-2024
  • Boosted YOY streaming by 5% on average for the label by streamlining the release preparation process and taking new creative approaches to developing content for new releases
  • Drove operational efficiency, managing over 35 product and content launches annually with an emphasis on strategic alignment and measurable outcomes
  • Championed creative ideation sessions, implementing structured brainstorming techniques that elevated campaign originality and effectiveness
  • Oversaw content production in support of a fundraising partnership with Illuminations resulting in over 200 monthly givers and over $60,000 raised

Marketing Consultation

ParFour App
05.2024 - 08.2024
  • Provided strategic marketing consultation for Parfour App's product launch, crafting content strategies and social rollout plans that maximized event visibility
  • Captured live event content, highlighting influential figures in the golf industry to boost brand credibility and engagement including Margaux Brooke, Daniel Toosh, Nadeshot, Frazier Kay and many more
  • Advised on content strategy and assisted with content execution and social rollout plans
  • Created and Pitched the Marketing and Branding Guide attached below

Merchandise Consultation

St Andre Golf
05.2023 - 08.2023
  • Advised on overall product strategy
  • See attached below
  • Coordinated fulfillment operations with a newly hired full service fulfillment partner
  • Oversaw product production from design to final orders
  • Advised on sales strategy including 2023 Black Friday strategy leading to the highest sales day for the company since launch
  • Connected and maintained relationships with key production partners

Marketing & Merchandise Manager

Reach Records
Atlanta
08.2020 - 10.2021
  • Developed and implemented marketing plans for Andy Mineo's "Happy Thoughts" and "Never Land II," Hulvey's "Christopher," and Lecrae’s Church Clothes 4 which led to winning his 4th Grammy Award
  • Developed strategic partnerships with creative professionals (directors, producers, designers) to create cohesive, brand-aligned content for multiplatform marketing initiatives
  • Executed end-to-end product development and merchandising strategy, launching innovative collections that enhanced brand engagement and drove revenue growth
  • Implemented a revenue optimization strategy for the merchandise arm of the business, refining sales cadence and introducing a clearance model that drove a 32% increase in revenue and over 20% profit growth in 2021

Social Media Coordinator/Manager

Reach Records
Atlanta
05.2018 - 08.2020
  • Developed a robust social media strategy that increased posting consistency, boosting engagement by 30% and contributing to a 45k follower growth in one year
  • Executed multiple influencer campaigns in support of Coming In Hot resulting in over 40 Million Views on the sound and contributing to the 950k+ creates with the sound today and an RIAA Platinum Certification at the end of 2024
  • Led a focus group in Atlanta with over 30 invested fans to learn more about their interests, awareness of Reach Records artists and taste in merchandise
  • Established and managed a vibrant online community of over 2000 members, leveraging Discord and Twitch to enhance brand loyalty through unique, interactive experiences

Education

BBA -

Davenport University
Grand Rapids, MI
01-2017

Skills

  • Marketing Strategy
  • Brand Development
  • Project Management
  • Team Leadership
  • Creative Direction
  • Partnership Management
  • Campaign Optimization
  • Social Media Management
  • Workflow Systems
  • Product Development
  • Retail Management

Accomplishments

  • Strategic Campaign Leadership, Led the Coming In Hot influencer and gaming campaigns, collaborating with agencies and creators to generate over 30 million impressions and 5 million engagements. The song achieved over 2 million video uses on Instagram and TikTok, contributing to its RIAA Platinum Certification in 2023 for 1 million units sold.
  • Full-Cycle Project Management for multiple projects including the PRACTICE album rollout for Jackie Hill Perry. Executed a multifaceted strategy that included: Concept development and direction for artist and album announcements, generating over 1.9 million views on Instagram. Produced an 8-week content strategy, delivering 8 song visualizers, an album interview, a lyric breakdown, and a music video with limited budget. Organized a highly attended release event in Atlanta, featuring live music, Q&A sessions, and interactive brand experiences.
  • Operational Excellence and Growth: Implemented a streamlined workflow management system using monday.com, enhancing communication and efficiency across teamss. This operational improvement contributed to a consistent 5% year-over-year streaming growth
  • Innovative Brand Partnerships, Successfully pitched and executed a Fortnite emote collaboration for Coming In Hot, partnering with The Kinjaz dance group and Game Over Media. The integrated influencer campaign garnered 4.4 million views and led to the song's highest daily streams in 2024.
  • High-Impact Fundraising Campaigns, Coordinated content and artist partnerships for the Illuminations fundraiser, generating 240+ monthly donors and raising $68,000. Strategic content integration with artist releases led to over 1 million views on the campaign and music assets

References

References available upon request.

Timeline

Marketing Consultation

ParFour App
05.2024 - 08.2024

Merchandise Consultation

St Andre Golf
05.2023 - 08.2023

Marketing Operations Director

Reach Records
10.2021 - 01.2025

Marketing & Merchandise Manager

Reach Records
08.2020 - 10.2021

Social Media Coordinator/Manager

Reach Records
05.2018 - 08.2020

BBA -

Davenport University

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Joe Malone