Joe Orellana
Summary
Leader equipped with extensive experience in retail management and sales. Employs excellent leadership skills and multi-tasking strengths. Resourceful leader remaining calm under pressure and promoting superior time management and conflict resolution skills. Leader adept at communicating company mission and directives. Clearly explains the reasons behind store policies and procedures to foster employee compliance. Customer-oriented Leader offering over 20 years of experience in retail operations, sales and service team leadership and profitability strategies. Organized at prioritizing daily tasks and following through to achieve performance and productivity goals.
Overview
20
20
years of professional experience
Work History
Executive Team Leader- Service and Engagement
Target
10.2021 - Current
- Built relationships with team members to encourage willingness to address concerns and issues.
- Recruited and hired talented individuals bringing depth and experience to organization.
- Mentored employees to help improve skills and enable team members to become peak performers on job.
- Conducted regular meetings with team to discuss issues, concerns and updates.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Identified trends and assessed opportunities to improve processes and execution.
- Established and implemented departmental policies, goals and objectives.
Selling Manager
IKEA
06.2019 - 12.2021
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Built relationships with customers and community to establish long-term business growth.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Implemented systems and procedures to increase sales.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Compiled and analyzed data to determine approaches to improve sales and performance.
Store Manager
The Home Depot
02.2015 - 10.2018
- 3+ Years I was responsible for a $35 Million Dollar Annual Sales Retail store in all aspects from Sales, Service, Operations, Profit, Shrink and Safety. During my time in the store I led 150+ associates and ensured the morale in the store was high at all times to ensure our customers would receive world class customer service during there shopping experience. Executed the Home Depot Big 3 of In Stock, Customer Service and Store Appearance daily and maintained a well operated store at all times. Implemented every program that was introduced and ensured everyone involved was properly trained. During my time in this assignment sales grew roughly by $8 Million over 3 years and delivered on Sales and Profit Plans every quarter. Community involvement from the store was important as well we had a great relationship with the city, chamber of commerce and the VFW.
- Delivered excellent customer service by greeting and assisting each customer.
- Resolved customer problems by investigating issues, answering questions and building rapport.
- Minimized financial discrepancies by accurately controlling monthly operations budget.
- Hired, trained and managed a team of 150+ associates, including evaluating performance and enforcing disciplinary actions.
- Supervised and led 19 department supervisors while overseeing the productivity of 150+ associates.
- Provided excellent customer service and adhered to all standard practices, resulting in maximized sales and minimized shrinkage.
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
- Managed store appearance, including merchandising and displays, signage, decorations and cleaning.
Operations Assistant Store Manager
The Home Depot
08.2013 - 02.2015
- Oversaw all operations of the store that included all Front End, Receiving, Special and Pro Services, Tool Rental, Back Office, Inventory and Shrink for the store that generated over $100 Million in annual sales with 300+ associates.
- Conducted training for team members to teach them key details including corporate policies and the procedures necessary for store opening and closing.
- Promoted a positive store environment so that customers felt welcome and employees had a pleasant place to work.
- Scheduled employees for various shifts and submitted that information for final approval.
- Maintained the entire store, removing trash and rearranging merchandise and displays to improve overall appearance.
- Delegated work to employees based on shift requirements, individual strengths and unique training.
- Directed strategic and brand-appropriate marketing initiatives to improve presentation and maximize sales.
- Built and maintained effective relationships with peers and upper management.
- Answered customers' questions and addressed problems and complaints in person and via phone.
Operations Assistant Store Manager
The Home Depot
03.2012 - 08.2014
- Second assignment as a Operations Manager was sent to this store to turn operations around and succeeded. My district had a Operations Gold Cup during the time I was there and my store was recognized for most improved and best operations in the district and was personally recognized at the Divisional level by the Director Of Operations for the Western Division. Oversaw all operations of the store that included all Front End, Receiving, Special and Pro Services, Tool Rental, Back Office, Inventory and Shrink for the store that generated over $60 Million in annual sales with 225+ associates.
- Conducted training for team members to teach them key details including corporate policies and the procedures necessary for store opening and closing.
- Promoted a positive store environment so that customers felt welcome and employees had a pleasant place to work.
- Scheduled employees for various shifts and submitted that information for final approval.
- Maintained the entire store, removing trash and rearranging merchandise and displays to improve overall appearance.
- Delegated work to employees based on shift requirements, individual strengths and unique training.
- Directed strategic and brand-appropriate marketing initiatives to improve presentation and maximize sales.
- Built and maintained effective relationships with peers and upper management.
- Answered customers' questions and addressed problems and complaints in person and via phone.
Operations Assistant Store Manager
The Home Depot
01.2011 - 02.2012
- First assignment as a Operations Manager was sent to this store to turn operations around. Took over a store that had recently lost there Store Manager and Operations Manager at the same time with very low Morale. Went in the store with a new Store Manager to help turn the store around.Oversaw all operations of the store that included all Front End, Receiving, Special and Pro Services, Back Office, Inventory and Shrink for the store that generated over $75 Million in annual sales with 250+ associates.
- Promoted a positive store environment so that customers felt welcome and employees had a pleasant place to work.
- Conducted training for team members to teach them key details including corporate policies and the procedures necessary for store opening and closing.
- Scheduled employees for various shifts and submitted that information for final approval.
- Maintained the entire store, removing trash and rearranging merchandise and displays to improve overall appearance.
- Delegated work to employees based on shift requirements, individual strengths and unique training.
- Directed strategic and brand-appropriate marketing initiatives to improve presentation and maximize sales.
- Built and maintained effective relationships with peers and upper management.
- Answered customers' questions and addressed problems and complaints in person and via phone.
Merchandising Assistant Manager/ Night Operations Manager
The Home Depot
10.2006 - 01.2011
- Responsible for sales and shrink in several sales departments.
- Drove sales by effectively managing several departments within the store.
- Hired, coached and trained staff and monitored performance.
- Ensured supply met demand by overseeing all merchandising decisions, replenishment and inventory management.
- Built customer and employee loyalty and effectively implemented operational strategies.
- Implemented effective customer service procedures to encourage positive feedback.
Department Supervisor
The Home Depot
04.2004 - 10.2006
- Supervised 15-25 associates in the Garden department and delegated each one with tasks and responsibilities.
- Ensured merchandise was fully stocked, store was organized and customers were satisfied.
- Trained and mentored new associates on department policies and procedures.
- Put together store's large displays.
- Organized and completed weekly schedules to ensure each shift was adequately covered.
- Offered direction and gave constructive feedback to motivate team members.
- Maintained visually appealing and effective displays for the entire store.
- Kept the showroom clean and maintained neat, orderly product displays.
- Communicated merchandise needs and issues to appropriate supervisors in a timely fashion.
Cashier/ Head Cashier
The Home Depot
06.2003 - 04.2004
- Processed all transactions efficiently and timely.
- Provided a high level of service by helping customers find the specific products.
- Provided professional and courteous service at all times.
- Tallied cash at the end of each shift and handled discrepancies according to company policies.
- Provided customers with payment information and processed credit card payments and cash transactions.
- Minimized long register lines by providing timely sales transaction completion.
- Maintained clean, tidy and organized checkout areas.
- Observed customers for suspicious behaviors and signs of theft.
- Reconciled cash drawer at the start and end of the shift.
- Issued receipts for purchases and gifts.
- Accepted cash, check, credit and debit payments in an accurate and efficient manner.
Education
High School Diploma -
US Grant High School
Van Nuys2002
Skills
- Store operations
- Exceptional leader
- Outstanding Communication Skills
- Excellent Customer service
- Recruiting and interviewing
- Employee training
- Retail inventory management
- Reliable
- Inventory Control Processes
- Strategic Planning
- Goals and Performance
- Team Leadership
Timeline
Executive Team Leader- Service and Engagement
Target
10.2021 - Current
Selling Manager
IKEA
06.2019 - 12.2021
Store Manager
The Home Depot
02.2015 - 10.2018
Operations Assistant Store Manager
The Home Depot
08.2013 - 02.2015
Operations Assistant Store Manager
The Home Depot
03.2012 - 08.2014
Operations Assistant Store Manager
The Home Depot
01.2011 - 02.2012
Merchandising Assistant Manager/ Night Operations Manager
The Home Depot
10.2006 - 01.2011
Department Supervisor
The Home Depot
04.2004 - 10.2006
Cashier/ Head Cashier
The Home Depot
06.2003 - 04.2004
High School Diploma -
US Grant High School
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