Joe Parkin
Buena Vista,CO
Summary
Dedicated, detail-oriented, versatile and compassionate team player with strong entrepreneurial and interpersonal skills. A proven communicator with the patience to understand and capitalize on context. An ever-pragmatic optimist with an unflappable ability to make the most of any situation.
Overview
36
36
years of professional experience
Work History
Business Owner/Operator
Push & Pull, LLC
10.2018 - 10.2023
- Launched a new business during the Covid-19 lockdown that quickly became an award-winning and beloved service to the local community.
- Interacted well with a diverse customer range to build connections and nurture relationships.
- Oversaw end-to-end business processes to maintain proficiency and profitability.
- Trained and motivated employees to excel in daily business functions.
Content Writer
Freelance
01.2013 - 04.2020
- Wrote and edited high-quality and impactful content under deadline pressure with captivating and authentic approach.
- Edited content to confirm proper grammar, quality and consistency with AP and in-house style.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple mediums and audiences.
- Worked with teams of designers, editors and marketers to create content for client campaigns.
- Completed thorough research into assigned topics.
Editor-in-Chief
Source Interlink Media
02.2010 - 06.2015
- Managed a staff of media professionals, junior editors, interns and freelance contributors to produce industry-leading content for 13 print issues per year as well as daily for web and social channels.
- Adhered to ethical guidelines and standards to promote responsible publication and media practices.
- Established editorial direction and publication policies and procedures and monitored and maintained functional consistency.
Director of Marketing Services
Shock Doctor
09.2006 - 09.2008
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Created content and promotional materials to drive engagement and conversions.
- Built strong relationships with industry professionals and influencers.
- Oversaw brand presence at 50+ events per year.
Vice President of Merchandising
Castelli USA
03.1998 - 09.2006
- Worked closely with sales, design and production teams to deliver two comprehensive product collections per year.
- Developed campaigns, led design and tracked results.
- Planned and prepared advertising and promotional material to increase sales of products.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
Professional Athlete
UCI ProTour / UCI World Cup
07.1987 - 08.1998
- Competed in 100-140 events per year throughout Western Europe and the United States.
- Exhibited excellent teamwork and strong work ethic.
- Maintained strong relationships with teammates, staff, management, fans and sponsors by being honest and available.
Education
Burnsville High School
Burnsville, MN03.1985
Skills
- Effective Communicator and Public Speaker
- Driven Entrepreneurial Work Ethic
- Innovative and Visionary
- Pragmatic Approach
- Problem Solving
- Peer-to-Peer Work
- People and Culture
- Change and Growth Management
- Concept Development
Timeline
Business Owner/Operator
Push & Pull, LLC
10.2018 - 10.2023
Content Writer
Freelance
01.2013 - 04.2020
Editor-in-Chief
Source Interlink Media
02.2010 - 06.2015
Director of Marketing Services
Shock Doctor
09.2006 - 09.2008
Vice President of Merchandising
Castelli USA
03.1998 - 09.2006
Professional Athlete
UCI ProTour / UCI World Cup
07.1987 - 08.1998
Burnsville High School
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