Summary
Overview
Work History
Education
Skills
Timeline
References
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Joe Piaskowy

Denver,CO

Summary

Results-driven brand marketing leader w/ 10+ years of experience fueling multimillion-dollar growth and building engaged communities for Fortune 1000 companies. Recognized for delivering high-impact influencer campaigns, pioneering digital strategies, and forging strategic partnerships that drive revenue, growth, brand lift and audience engagement.

Overview

9
9
years of professional experience

Work History

Strategic Marketing Consultant

Self-employed
01.2024 - Current
  • Collaborated with leading brands and agencies to evolve audience engagement through data-driven influencer marketing and high-impact social media campaigns.
  • Conceptualized and executed breakthrough campaigns that generated sales and brand engagement, while fostering brand love.

Vice President Marketing

Influential
Denver, United States
08.2022 - 11.2023
  • Led a transformative brand refresh initiative, redefining brand voice and look and feel across website, social media channels, and sales collateral to achieve a significant lift in inbound sales, brand engagement and brand recognition.
  • Developed and executed digital marketing strategies that boosted inbound leads, sales, and brand engagement.
  • Oversaw the development of content for social, website, blogs and other online platforms.

Vice President, Strategic Partnerships

Influential
Chicago , IL
03.2020 - 10.2022
  • Exceeded quarterly sales quotas consistently to generate seven-figure annual revenues while expanding market share across key accounts.
  • Forged high-value strategic partnerships with global brands like McDonald’s, Yum Brands and Alibaba, driving collaborative innovation in influencer marketing solutions.
  • Spearheaded influencer marketing solutions that delivered measurable ROI for Fortune 1000 clients.
  • Maintained exceptional client satisfaction with a retention rate exceeding 90%, solidifying long-term business relationships.

Sr. Marketing Manager - Brand Social, Influencers and Experience

McDonald's
Chicago, United States
03.2016 - 03.2020
  • Orchestrated high-profile integrated social media and influencer campaigns that drove increases in brand lift and sales growth for McDonald’s USA.
  • Directed national influencer strategies alongside multicultural and experiential initiatives to connect authentically with diverse audiences.
  • Conceptualized award-winning social campaigns that elevated McDonald’s visibility both online and IRL.
  • Collaborated with cross-functional teams, agencies, and platform partners to produce innovative digital content.
  • Created influencer campaigns that boosted brand awareness, in-store visits, and overall sales performance.
  • Led McDonald's Brand Newsroom to craft real-time responses to consumer and celebrity interactions.

Education

Master of Science - Journalism and Media Management

Northwestern University
Evanston, IL

Bachelor of Arts - Film and Video Production

Columbia College, Chicago
Chicago, IL

Skills

  • Strategic Social Media Campaign Development
  • Influencer Marketing & Partnership Optimization
  • Data-Driven Digital Marketing Strategy
  • Revenue-Focused Strategic Sales Leadership
  • Brand Engagement & Community Growth Strategies
  • Client Relationship Retention & Expansion
  • Advanced Analytics & ROI Optimization
  • Cross-Functional Team Collaboration

Timeline

Strategic Marketing Consultant

Self-employed
01.2024 - Current

Vice President Marketing

Influential
08.2022 - 11.2023

Vice President, Strategic Partnerships

Influential
03.2020 - 10.2022

Sr. Marketing Manager - Brand Social, Influencers and Experience

McDonald's
03.2016 - 03.2020

Master of Science - Journalism and Media Management

Northwestern University

Bachelor of Arts - Film and Video Production

Columbia College, Chicago

References

References available upon request.

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Joe Piaskowy