Joe Serrano
Las Vegas,NV
Summary
Operations Specialist with extensive experience in managing intricate facility functions across multiple industries. Proven track record in streamlining operations and implementing cost-saving initiatives that drive organizational success. Highly skilled in optimizing building functionality while ensuring safety standards and enhancing operational efficiency. ASE Certified and OSHA 10 compliant, demonstrating exceptional communication, adaptability, and problem-solving abilities.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Store Manager
Big Brand Tire & Service
North Las Vegas, NV
08.2022 - Current
- Presidents Club Winner in 2024: May-December contest as the #1 store with the highest sales attainment above goal in the company.
- The month of December finished 92.09% above the sales goal, 83.95% above gross profit, and 156.44% above the Ebitdar goal.
- Top salesman in Southern Nevada in total sales in 2022, 2023, and 2024.
- Direct supervisor, 5 team members.
- Responsible for planning weekly schedules, adhering to monthly budgets, and providing SMART action plans monthly to address areas of improvement.
- Generated 30% of business revenue through partnerships with Enterprise, Stanley Steemers, Amazon, Raymond West, 84 Lumber, and Primera.
- Conduct monthly evaluations for safety compliance per Nevada regulations.
- Identified operational issues and implemented appropriate process improvements to promote workplace safety and productivity.
- Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
- Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments.
- Analyzed P&L reports to optimize expenditures within leadership-defined budgets.
- Recruited, trained and supervised new employees.
- Strengthened workflow productivity by hiring, managing, and developing top talent.
- Monitored employee performance and identified performance gaps for corrective action.
- Established store tactics and strategies to achieve operational performance and sales goals.
- Developed relationships with suppliers to negotiate better prices.
- Build relationships with clients. Listen to and understand the clients' needs, and answer any clients' concerns. Provide detailed vehicle evaluations to address related safety, immediate, or maintenance concerns regarding their visit.
- Highly experienced in fleet management systems such as Auto Integrate and Holman, utilizing Goodyear National Accounts such as Fleetio, EAN Holdings, GSA, Wheels, Enterprise Fleet Management, CarAdvise, and many more.
- Coordinated with a diverse range of extended warranty providers and repair shops including Silverock, CNA National, and Autoshield.
Store Manager
Christensen Automotive
Las Vegas, NV
09.2021 - 08.2022
- Ownership transferred to Big Brand Tire and Service during August.
- Recognized as top-performing salesman by generating maximum total revenue and profit in Southern Nevada for 2022.
- Collaborated in regular meetings with Grant Cardone team to improve phone scripts and sales tactics.
- Attended Nevada Chamber of Commerce meetings to foster strong relationships with the organization.
- Enhanced community relations by fostering interaction at a Senior Center gathering focused on automotive interests.
- Direct supervisor, 5 team members.
- Recruited and trained new employees to meet job requirements.
- Used service skills and technical knowledge to ascertain issues and provide swift, successful resolutions.
- Adhered to all applicable laws, regulations and standards related to automotive servicing operations.
- Trained and guided employees on correct methods for performing different repairs and maintenance services.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Scheduled appointments for vehicle service and repairs as requested by customers.
District Manager
American Tire Depot
Central Coast, NV
03.2014 - 08.2021
- Supervised teams of 40+ employees across Central Coast operations.
- Oversaw operations at 9 automotive facilities, including a commercial sales team and manager.
- Maintained facilities' environmental, health, and hazard compliance.
- Served as key liaison to ensure contractor compliance and coordination during construction of San Jose facility. Along with overseeing contract coordination during the reopening process for the newly renovated Santa Barbara.
- Forged robust relationships with vendors by collaborating with Specialty Products, Oreily's, and Fast Undercar. Coordinated training seminars and had monthly meetings to improve the quality of service and forge partnerships.
- Elevated overall sales performance, resulting in a 35% revenue growth over two years.
- Supported sales team members to drive growth and development.
- Maintained accurate records of employee attendance and payroll information for all stores within the district.
- Identified and developed top talent to promote performance-oriented culture.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Planned budgets based on forecasted sales figures and monitored expenses throughout the year.
- Analyzed financial data for each store in the district to identify areas of improvement or growth potentials.
- Mentored team members by demonstrating best practices for sales and customer service.
- Resolved customer complaints quickly and effectively while maintaining a high level of customer service satisfaction.
- Provided ongoing coaching and training for store managers on how to maximize productivity and profits.
- Developed and implemented district-wide sales strategies to increase revenue and market share.
- Worked with direct reports to develop and implement action plans, improving operating results.
- Developed strategic plans for increasing sales, reducing costs, improving operations efficiency.
- Managed all personnel matters within the district including recruitment, hiring, performance reviews, disciplinary actions.
- Prior to promotion to District Manager, I was in charge of Northern Territory Training, which was responsible for 60 locations and the implementation of front counter training, as well as back shop technician training.
Automotive Service Advisor
California Superstore Dodge, Jeep, Chrysler
Valenca, CA
06.2013 - 02.2014
- Ranked as top Service Advisor for 5 months in total sales and revenue.
- Consistently achieved a CSI score exceeding 90 each month.
- Used service skills and technical knowledge to ascertain issues and provide swift, successful resolutions.
- Educated customers about preventative maintenance programs available at the dealership.
- Adhered to all applicable laws, regulations and standards related to automotive servicing operations.
- Followed up with customers after service visits to confirm satisfaction with completed work.
- Conferred with customers to obtain descriptions of vehicle problems and discuss work or future repair requirements.
- Communicated effectively with technicians regarding current jobs, status updates and special requests from customers.
- Scheduled appointments for vehicle service and repairs as requested by customers.
- Managed customer inquiries regarding vehicle maintenance, warranties, recalls and other topics.
- Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
Store Manager
CVS Pharmacy, Retail
Newbury Park, CA
06.2011 - 05.2013
- Direct supervisor, 15 or more employees.
- Member of the Latino Mentoring Group
- Perform store planograms, along with updating endcaps, new promotional materials, and coordinating with spirit vendors to align with weekly sales, and monthly promotional advertisements.
- Ensure compliance with all company policies and procedures, as well as federal and state laws.
- Compiled and disseminated diverse financial and operational reports such as paid-out summaries, accounts payable records, and customer cash discrepancy logs.
- Execute and document: cash/check pulls, deposits, returned check payments, check acceptance, refunds, voids, discounts, cashier verifications, rain checks, signing crew members on/off, and taking closing readings.
- Coordinated with the pharmacist and on-site nurse practitioner to achieve the most flu shots in the district, along with free health screenings, blood tests, and physical examinations.
- Built customer confidence by actively listening to concerns and complaints and quickly resolving issues.
- Oversaw inventory management through cycle counts, audits and shrinkage control.
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Resolved customer complaints in a timely manner to maintain positive relationships with customers.
- Supervised receiving and stockroom activities to identify opportunities with inventory and prevent shrinkage.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Hired and trained positive, enthusiastic employees to boost talents of retail team.
- Showcased and built visually appealing displays and signs to encourage customers to buy specific products.
Education
GED -
Chatsworth High School
Chatsworth, CA06-2001
Some College (No Degree) - Business Management
Moorpark College
Moorpark, CASkills
- OSHA 10 Certification
- C1 - Automotive Service Consultant, ASE Certified
- MACS-609 Certified
- Nevada 1G Smog Certification of Competition
- Jet Program Completion
- Grant Cardone University Certification
- Peak Commercial & Industrial Training Program Certification
- Multi-unit management
- Leadership skills
- Staff development
- Sales orientation
- Operations management
- District growth management
- Client relationship building
Certification
- Osha 10 Certification
- C1- Automotive Service Consultant
- MACS- EPA-609
- Nevada 1G Smog Certification
Accomplishments
- Employee of the Month July 2023
- Presidents Club Winner- May- December- #1 Highest Sales Attainment above goal
Timeline
Store Manager
Big Brand Tire & Service
08.2022 - Current
Store Manager
Christensen Automotive
09.2021 - 08.2022
District Manager
American Tire Depot
03.2014 - 08.2021
Automotive Service Advisor
California Superstore Dodge, Jeep, Chrysler
06.2013 - 02.2014
Store Manager
CVS Pharmacy, Retail
06.2011 - 05.2013
- Osha 10 Certification
- C1- Automotive Service Consultant
- MACS- EPA-609
- Nevada 1G Smog Certification
GED -
Chatsworth High School
Some College (No Degree) - Business Management
Moorpark College
Similar Profiles
John BoydJohn Boyd
Lead Master Tech at Big Brand Tire & ServiceLead Master Tech at Big Brand Tire & Service
Cristian LepeCristian Lepe
High-Level Technician at Big Brand Tire & ServiceHigh-Level Technician at Big Brand Tire & Service
Jose Elias RosasJose Elias Rosas
Service Advisor and Mechanic at Big Brand Tire & ServiceService Advisor and Mechanic at Big Brand Tire & Service