Driven communications professional with expertise in crafting impactful messaging, managing media relations, and driving strategic initiatives. Skilled in building brand authority through thought leadership, optimizing workflows with AI, and revitalizing teams to maximize performance. Recognized for leadership, adaptability, and delivering measurable success.
Hi, I’m
Baljot "Joe" Singh
Columbus,OH
Summary
Overview
7
years of professional experience
5
Certification
Work History
Survivorz.co
CEO
09.2024 - Current
Job overview
- Built and shaped the Survivorz's brand into a movement focused on reshaping conversation around mental health and trauma.
- Managed operational processes, including product launches, website development, and strategic partnerships, to ensure Survivorz’s growth and long-term sustainability.
Joseph Studios
Director of Media Marketing
11.2023 - 09.2024
Job overview
- Led successful product launches by coordinating comprehensive PR activities, including press releases, influencer collaborations, and event planning.
- Implemented innovative solutions, such as custom artificial intelligence bots, to solve complex problems, resulting in increased productivity and streamlined operations.
- Managed and optimized client campaigns using tools like Google Search Console, Google Analytics, Zapier, and Sprout Social, leveraging advanced analytics to drive informed decisions and consistently exceed client expectations.
- Directed PR, Content, and Influencer Marketing teams, improving online visibility, boosting revenue, and consistently meeting KPI goals for over 30 clients.
Joseph Studios
Director of Content
07.2022 - 11.2023
Job overview
- Spearheaded interdepartmental collaboration initiatives that resulted in well-rounded campaigns with consistent messaging across all touchpoints.
- Directed the in-house content team, providing mentorship and guidance to writers, videographers, designers, and editors.
- Led initiatives to boost Domain Rating for over 20 Joseph Studios clients, increasing new users by an average of 30% through strategies like pillar pages, backlinks, internal links, and manual indexing, ensuring sustainable growth.
Dash Technologies Inc.
Marketing Manager
01.2020 - 01.2022
Job overview
- Managed a $30K monthly marketing budget, strategically allocating resources to achieve a 200% increase in SQLs.
- Developed and implemented an omnichannel marketing strategy across social media, email campaigns, and Google Ads.
- Designed tailored funnel strategies for the SaaS sector, optimizing lead generation and conversion to enhance sales performance through clear and compelling communication.
Freelance
Copywriter, Content Writer, and Editor
01.2018 - 01.2020
Job overview
- Achieved recognition as a 'Top Rated' Copywriter on Upwork, consistently delivering exceptional content for various clients.
- Crafted compelling content including landing pages, website copy, TV commercials, and case studies.
- Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent.
Education
The University of MississippiOxford
Bachelor of Science from Integrated Marketing Communications, Business Administration, Computer Science
05-2024
University Overview
- Entrepreneurship Club, President
- Gillespie Business Plan, Semi-finalist
Skills
- Leadership
- Internal Communications
- Media Strategy
- Team Building
- Content Development
- Lead Generation
- Analytics and Performance Tracking
- Artificial Intelligence (AI)
Certification
- Technical SEO, 02/01/24 - 02/01/25, Semrush
- Assess for Success: Marketing Analytics and Measurement, 01/01/24, Google
- Google Digital Marketing & E-commerce Professional Certificate, 01/01/24, Google
- Foundations of Digital Marketing and E-commerce, 12/01/23, Google
- Satisfaction Guaranteed: Develop Customer Loyalty Online, 01/01/24, Google
- Think Outside the Inbox: Email Marketing, 01/01/24, Google
- Attract and Engage Customers with Digital Marketing, 12/01/23, Google
- From Likes to Leads: Interact with Customers Online, 12/01/23, Google
- SEO Certification, 11/01/21, HubSpot Academy
- Content Marketing Certification, 06/01/23, HubSpot Academy
Languages
Punjabi
Professional Working
Hindi
Limited Working
Timeline
CEO
Survivorz.co
09.2024 - Current
Director of Media Marketing
Joseph Studios
11.2023 - 09.2024
Director of Content
Joseph Studios
07.2022 - 11.2023
Marketing Manager
Dash Technologies Inc.
01.2020 - 01.2022
Copywriter, Content Writer, and Editor
Freelance
01.2018 - 01.2020
The University of Mississippi
Bachelor of Science from Integrated Marketing Communications, Business Administration, Computer Science
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