Joe Starnes IV
Birmingham
Summary
Goal driven, medical device representative with exceptional blend of consulting and medical expertise with strong relationship building skills. Successful broadening and deepening of my customer base in multiple highly competitive and evolving markets.
Overview
2027
2027
years of professional experience
Work History
20th SFGA
USARNG
01.2018 - Current
- Anti-Terrorism OIC providing management and direction over planning, definition, and development of programs and projects to create/improve physical security and security operations center with AT/FP policies, systems, standards, methods, and techniques to be applied at the 20th.
- Served as the S2, leading intelligence operations and security while acquiring and disseminating intelligence.
- Currently hold TS/SCI clearance.
Orthopedic Trauma/CMF Senior Sales Consultant
DEPUY SYNTHES JOHNSON AND JOHNSON
Birmingham
01.2011 - Current
- Trusted advisor and advocate for the use of industry leading hardware and devices for orthopedic surgical procedures. Collaborate with surgeons and operating room staff to ensure proper selection and installation of complex products. Present best practices and clinical knowledge to select surgeons. Provide extraordinary customer service through 24/7 availability, ongoing education of medical staff and on-site consulting for surgical procedures.
- Led team and coordinated with internal partners on projects like cadaver labs, ensuring technical oversight and direction.
- Trained multiple new hires providing guidance in ortho trauma concepts, principles, and procedures contributing towards their success, allowing them to meet the special demands and expectations of a trauma consultant.
- Act as the team lead and principal contributor and coordinator working with internal partners on team-based projects such as cadaver labs, while providing technical oversight and direction.
- Led nation for focus products 2024. Top 5% in the company for launch of new foot and ankle products for the first half of 2025.
- Received the Inspire Award for outstanding performance in May 2020 and 2022.
- Continue to achieve quota year after year, 2025 being the largest revenue generating year to date.
- Achieved 139% quota compared to target in 2019.
- Converted business from Smith and Nephew at major hospital, driving 45% growth in market share.
- Top in nation for growth at CHS hospitals our largest account in 2020, 2021 and 2022, 2024 and 2025.
- Converted business from Smith and Nephew at major hospital resulting in 45% growth.
- Achieved 78.5% growth at Grandview and 88.6% growth at Medical West over 2015-2016.
- Managed hospitals in a large, complex, and competitive territory, achieving over 20% trauma growth for 2017 and 2018.
- Awarded the Inspire Award for outstanding performance in May 2020 and 2022.
- Trained new hires in ortho trauma concepts, principles, and procedures, enabling them to meet demands of trauma consultant role.
- Advised surgeons and staff on complex surgical solutions. Delivered necessary equipment and clarified processes to technicians.
Senior Sales Consultant
Orthopedic Trauma
Asheville
01.2010 - 01.2011
- Achieved quota while driving growth in fiscal year 2010.
- Cultivated relationships and converted surgeons to new technology.
- Conducted in-depth product demonstrations for healthcare professionals and clients.
Senior Sales Consultant
Orthopedic Trauma
Atlanta
01.2009 - 01.2010
- Achieved territory quota and new product quotas (125% of quota).
- Ranked among top three in company for reaming irrigation aspirator sales and successful launch of olecranon nail.
- Instructed OR staff daily during orthopedic trauma procedures to enhance procedural efficiency.
Intelligence Analyst
U.S. ARMY
Redstone Arsenal
01.2005 - 01.2008
- Routinely briefed Commanding Generals and Senior Executive personnel.
- Briefed Commanding Generals and Senior Executive personnel on intelligence findings and strategic implications.
- Analyzed intelligence reports, providing actionable recommendations and guidance to civilian and military logistics planners.
- Selected by Garrison Commander to represent the US Army in a joint services meeting with Governor Bob Riley to discuss lessons learned while serving in Iraq.
- Represented US Army at joint services meeting with Governor Bob Riley, sharing insights and lessons learned from Iraq deployment.
Company Executive
U.S. ARMY
Redstone Arsenal
01.2003 - 01.2004
- Supported 430 soldiers through effective resource allocation and mission readiness.
- Coordinated mobilizing operations, planning, force protection activities, and contingency training to ensure operational success.
- Maintained accountability for 27 assigned/attached elements.
National Guard
Ft. McClellan
- 01.2003
- Served in National Guard with Special Forces detachment at Ft. McClellan, AL.
- Served on active duty at Ft. Benning, GA.
- YMCA Leader.
Senior Sales Consultant
Orthopedic Trauma
Nashville
01.2008
- Served as an Associate Sales Consultant in a Level I Trauma Center ($4 million plus territory).
- Excelled in the extensive training at company headquarters.
Platoon Leader
U.S. ARMY
01.2004
- Provided combat zone convoy security throughout Iraq.
- Served as combat zone Officer in Charge in one of the largest live fire training ranges in Iraq.
- Developed and established new range procedures facilitating safe operations of live fire ranges for 200-300 soldiers /day.
- Integrated all of the tactics and procedures into developing the Range Safety Officer Course, which became the standard for certifying Iraqi soldiers and Coalition forces to run live fire ranges.
- Worked with Iraqi soldiers in combat operations in Northern Iraq.
Education
MBA -
AMU
07-2026
Bachelor of Arts -
University of Alabama at Birmingham
Birmingham, AlabamaGeneral Studies -
University of Montevallo
Montevallo, AlabamaLEADERSHIP COMPETENCIES:
- Strategic Business Planning
- Opportunity Identification/Revenue Growth
- Technical Consultant
- High Ethical Standards
- Current Top Secret/SCI Clearance
Timeline
20th SFGA
USARNG
01.2018 - Current
Orthopedic Trauma/CMF Senior Sales Consultant
DEPUY SYNTHES JOHNSON AND JOHNSON
01.2011 - Current
Senior Sales Consultant
Orthopedic Trauma
01.2010 - 01.2011
Senior Sales Consultant
Orthopedic Trauma
01.2009 - 01.2010
Senior Sales Consultant
Orthopedic Trauma
01.2008
Intelligence Analyst
U.S. ARMY
01.2005 - 01.2008
Platoon Leader
U.S. ARMY
01.2004
Company Executive
U.S. ARMY
01.2003 - 01.2004
National Guard
- 01.2003
MBA -
AMU
Bachelor of Arts -
University of Alabama at Birmingham
General Studies -
University of Montevallo