Joe Steigerwald
Schaumburg,IL
Summary
Results-oriented Director of Marketing with a strong track record in multi-brand strategy, content creation, and digital marketing. Proven success in driving revenue growth and enhancing customer engagement through innovative marketing campaigns and data-driven insights. Recognized for leadership capabilities in managing high-performing teams and optimizing budgets to achieve business objectives. Known for delivering impactful marketing strategies that foster brand development in dynamic industries.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Director of Marketing
Triple Shift Entertainment
Chicago, IL
09.2024 - Current
- Lead marketing strategy for multiple entertainment brands, driving customer engagement and revenue growth
- Oversee digital, content, and social media marketing initiatives to maximize brand visibility and audience expansion
- Manage multi-channel campaigns, including paid media, SEO, and email marketing, optimizing ROI
- Spearheaded strategic partnerships to enhance brand presence and increase foot traffic
- Developed data-driven marketing plans, leveraging analytics to improve customer acquisition and retention
- Established KPIs and reporting systems to measure marketing effectiveness and ROI.
- Negotiated with vendors and media outlets to secure favorable terms for advertising and promotional activities.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Guided the brand messaging and positioning, ensuring consistency across all channels and touchpoints.
- Implemented SEO and SEM tactics to optimize visibility in search engine results pages.
Director of Marketing
DryHop Restaurant Group
Chicago, IL
05.2021 - 10.2024
- Led marketing for a group of restaurants and breweries, including DryHop Brewers, Roebuck Pizza, Corridor Brewery & Provisions, and Crushed by Giants Brewing Company
- Created and launched the HopHead Rewards loyalty program, successfully increasing repeat customer visits
- Directed rebranding initiatives and managed fundraising efforts for expansion projects
- Established strategic partnerships and co-branded collaborations to enhance brand reach and reputation
- Oversaw the development and management of the company's website, ensuring it serves as an effective digital marketing tool.
- Monitored competitors' activities to stay ahead in the market.
- Planned and executed promotional events to increase brand awareness in the local community.
- Stayed abreast of marketing trends and technologies to keep the organization at the forefront of the industry.
- Developed relationships with industry influencers to promote the restaurant brand through word-of-mouth channels.
- Supervised creation of marketing materials and collateral.
- Implemented customer loyalty programs that increased repeat business.
Additional Interim Roles
Carepoint Pharmacy & Real Estate Insttitute
04.2020 - 05.2021
- Real Estate Institute – Led digital marketing transformation, customer segmentation, and brand refresh
- Carepoint Pharmacy – Built an e-commerce platform to compete with major online pharmacies
- Collected and analyzed market research data for use in forecasting.
- Collaborated with internal teams on product launches and advertising strategies.
- Conducted research to determine ideal markets for products and services.
- Worked with management team to oversee and monitor marketing strategy.
Interim Marketing Director
Accel Entertainment
Burr Ridge, IL
10.2019 - 03.2020
- Built a legally compliant investor site and portal in preparation for the company’s IPO
- Developed digital strategies to strengthen investor relations and corporate communications
- Implemented digital marketing strategies, including SEO, PPC, email marketing, and social media campaigns, to increase online presence.
Senior Digital Marketing Manager
Ecentria
Northbrook, IL
08.2018 - 10.2019
- Oversaw digital marketing campaigns across multiple e-commerce brands, driving sales and brand equity
- Managed content creation and social media strategy for brands like OpticsPlanet, CampSaver, and more
- Worked on the launch team for Trybe Tactical, contributing to branding, content, voice, and product input.
- Analyzed traffic and conversion data to optimize online performance and customer engagement
- Managed budget allocations across multiple projects while monitoring spending against overall objectives.
- Interviewed and hired talented individuals to add value to marketing team.
- Supervised creation of marketing materials and collateral.
- Recommended policy changes to improve marketing tactics and strategies.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
Senior Digital Marketing Manager
Cooper’s Hawk Winery & Restaurants
Countryside, IL
08.2014 - 08.2018
- Led digital marketing strategy for one of the fastest-growing restaurant chains in the U.S
- Directed website and loyalty program redesign, enhancing user experience and engagement
- Launched innovative digital campaigns that increased brand awareness and customer retention
- Managed a multi-functional marketing team, ensuring alignment with business objectives
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Supervised creation of marketing materials and collateral.
- Created content for websites, blogs and email newsletters to engage customers with the brand.
- Collaborated with internal teams such as IT department for technical support when needed.
- Produced blog posts, pay-per-click ads and promotional content.
- Managed search engine accounts for clients and implemented multiple marketing services across platforms while growing client accounts.
- Implemented customer loyalty programs that increased repeat business.
- Implemented tracking codes on websites to measure success of campaigns in real-time.
- Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
- Prepared marketing campaign budgets with finance personnel.
Education
Bachelor of Arts - Studio Arts (Design Concentration)
Northern Illinois University
Skills
- Multi-Brand & Digital Marketing Strategy
- Brand Development & Positioning
- Content Creation & Storytelling
- Budget & P&L Management
- Team Leadership and Talent Development
- Data-Driven Decision Making
- Customer Engagement & Loyalty Programs
- Marketing Analytics and Performance Optimization
- CRM & Email Marketing (Salesforce, HubSpot)
- Event & Live Production Marketing
- Product marketing
- CRM management
- Multicultural marketing
- Marketing analytics
- Advertising management
- Influencer marketing
- Customer segmentation
- Content strategy
- Creative direction
- Web analytics
- Key decision making
- Marketing campaign development
- Branding
- Digital marketing
- Staff management
- Brand positioning
- Campaign planning
- Analytics and SEO
- Content creation
- Advertising campaigns
- Podcast advertising
- Campaign development
Certification
- Google Analytics Individual Qualification
- Google Ads Display & Search Certifications
- HubSpot Inbound Marketing Certification
Awards
- City of Chicago Business Ambassador – Choose Chicago Business Ambassador Program.
- National Restaurant Association’s 'Most Buzzed About Brand' (2015) – Recognized for outstanding social media marketing.
- Loyalty360’s Marketing Team of the Year (2018) – Honored for excellence in brand loyalty initiatives.
Timeline
Director of Marketing
Triple Shift Entertainment
09.2024 - Current
Director of Marketing
DryHop Restaurant Group
05.2021 - 10.2024
Additional Interim Roles
Carepoint Pharmacy & Real Estate Insttitute
04.2020 - 05.2021
Interim Marketing Director
Accel Entertainment
10.2019 - 03.2020
Senior Digital Marketing Manager
Ecentria
08.2018 - 10.2019
Senior Digital Marketing Manager
Cooper’s Hawk Winery & Restaurants
08.2014 - 08.2018
Bachelor of Arts - Studio Arts (Design Concentration)
Northern Illinois University
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