Joe Thomas

The Resolute Digital Creative Technology Division was acquired by The Flipside Group effective February 2025, both members of the Interpublic Group of Companies.

Led strategic initiatives to enhance digital experiences for global brands, developing high-level content strategies aligned with business objectives to maximize user engagement and optimize site performance. Partnered with executive leadership, creative teams, and technology partners to deliver cohesive, data-driven content solutions.

• Drove measurable revenue growth by aligning content initiatives with key business KPIs and refining digital engagement strategies.
• Increased audience retention and conversion rates through content strategies that supported core marketing and business objectives across multiple digital platforms.
• Established scalable content governance frameworks, including editorial pillars, workflows, and voice/tone guidelines to ensure brand consistency.
• Led large-scale content audits and optimization strategies, enhancing content discoverability and improving overall user experience.
• Streamlined content operations, reducing time-to-market by refining content creation, publication, and governance workflows.
• Mentored and developed a high-performing team of content strategists, fostering a culture of innovation, accountability, and excellence.

• Spearheaded data-driven content strategies that enhanced digital experiences, driving measurable engagement and business growth for enterprise clients.
• Accelerated account growth by expanding client partnerships and increasing revenue through strategic content initiatives.
• Strengthened brand positioning and digital presence by designing scalable content frameworks and governance models.
• Advised clients on content strategy best practices, ensuring alignment with business objectives and leveraging insights to optimize digital performance.
• Modernized content operations by refining workflows and maintaining seamless execution across multiple digital platforms.

Managed content strategy and information architecture for Experian’s Global Digital Transformation portfolio, while serving as the Capability Leader for Shared Marketing. Served as the Content Program Delivery Manager, overseeing the transition from individual TeamSite properties to a centralized AEM implementation, leading cross-functional teams from ideation, solution design, through production, and maintenance. Served as the sole AEM SME for the department, guiding both the Engineering and Marketing teams. Oversaw and managed third-party suppliers as part of the tactical CMS migration, including change management, SOWs, onboarding, feature development, content design, and UAT.

• Responsible for all content strategy and IA deliverables, including sitemaps, taxonomies, experience briefs, page templates, etc.
• Led the development of a global taxonomy and roll-out of a new centralized information architecture and content framework.
• Conducted design thinking workshops and experiential reviews with clients to elicit requirements, gather feedback, and gain approvals.
• Transitioned teams to Agile methodology, developed an Integrated Production framework, and streamlined departmental processes.
• Devised and enforced a new governance model, centralized authoring workflows, and content reviews for the company’s web properties.
• Served as Content Lead for website migrations, overseeing website production in AEM to achieve results on time and on budget.
• Developed dynamic content models, metadata schemes, UX, and content standards, content audits, and competitive assessments.

Directed the Enterprise Content & Platform Strategy and CMS implementation for Nissan and INFINITI, spearheading the migration to Adobe Experience Manager—the largest AEM implementation globally—successfully launching across 208 markets and 300 countries. Coached and mentored a team of onshore and offshore Content Designers through a highly complex, multi-year engagement. Oversaw regional content requirements and development activities, including CMS production, information architecture, and UX design.

• Created and executed a cross-brand, multi-site content strategy and solution aligning to Nissan and INFINITI KBAs.
• Provided feature estimation, project sizing, and management of content allocation needs throughout the project.
• Administered the client’s Model Year Update (MYU) process and developed scalable design processes that increase collaborative and operational efficiency.
• Conducted executive demos on the latest AEM capabilities and site functionality for client partners.
• Approved new features in all phases of development by serving as author and product owner, identifying bugs.
• Evaluated, expanded, and organized the AEM Component Library, including managing standards and usage guidelines.
• Reviewed content within AEM, including adherence to quality standards, voice, tone, and UX best practices.
• Onboarded and trained new employees on the platform and routinely conduct training sessions on new features.

Enhanced user-centered digital experiences, aligning content strategy, IA, and interactive design best practices. Produced engaging, educational content for consumer and business financial services, elevating digital engagement. Established servicing and UI content for mobile and desktop experiences, including Secure Session.

• Supervised $25K+ projects under the LET Program, optimizing timelines and requirements to improve speed-to-market.
• Co-managed the Public Site Maintenance Program, overseeing 30+ projects monthly to implement an agile, scalable workflow.
• Designed sitemap matrices, conducted architectural reviews, and performed gap analyses to enhance wellsfargo.com.
• Crafted high-fidelity prototypes and annotated design documents utilizing the Public Site Design Framework.
• Expanded the CX Maintenance process, executing over 30 maintenance requests monthly to improve operational efficiency.