JOE VASQUEZ
Henderson,NV
Summary
Dynamic sales leader with a proven track record of driving revenue growth and enhancing team performance through innovative sales strategies and effective client relationship management. Expertise in market analysis facilitates the identification of new opportunities and the development of tailored solutions that meet client needs. A strong advocate for teamwork and adaptability, consistently delivering results in fast-paced environments. Recognized for exceptional leadership, communication, and problem-solving skills that inspire teams to exceed targets.
Overview
21
21
years of professional experience
Work History
Sales Director - National Accounts - West
BeatBox Beverages
05.2025 - Current
- Developed and implemented strategic sales initiatives to drive revenue growth and market expansion.
- Analyzed market trends and customer feedback to refine sales strategies and improve product offerings.
- Led cross-functional teams to enhance collaboration between sales, marketing, and product development departments.
- Cultivated strong relationships with key stakeholders to foster business partnerships and increase brand visibility.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
- Increased business YOY by 25% in my are of responsibility.
Distributor Manager - Nevada
Beatbox Beverages
05.2024 - 05.2025
- Established, maintained and expanded strong relationships with Nevada wholesalers to garner greater share of mind with leadership and all sales team members.
- Grew the Beatbox business by 120,00 cases since starting with the company.
- Secured distribution into Las Vegas Strip & Laughlin resorts as well as setting up activations that feature Beatbox.
- Execute daily account visits to ensure display and product standards are being adhered to.
- Developed and created business plans for Nevada wholesalers to ensure overall growth for Beatbox that is detailed, concise and easily digestible for all levels of the wholesaler.
- Conduct annual, monthly and weekly touch bases with wholesalers to keep their teams updated on progress towards revenue, volume and ROCK goals for Beatbox.
Sales Execution Manager
BeatBox Beverages
12.2023 - 05.2024
- Developed and implemented strategic sales initiatives to increase brand visibility and market share
- Executed chain programming initiatives across Nevada retailers to enhance brand visibility for Beatbox.
- Fostered strong relationships with distributor personnel at all levels to facilitate product distribution.
- Developed strategic displays and secured cold placements to increase brand awareness in chain, independent, and on-premise locations.
- Effectively managed the Nevada territory that consisted of 6 wholesalers across the state.
Sales Consultant
Self-employed
07.2022 - 12.2023
- Demonstrated products in effort to show potential buyers benefits and advantages and encourage purchases.
- Developed targeted lists and new business opportunities, accelerating sales process to achieve results.
- Cultivated productive relationships with existing customers through exceptional follow-up after sales.
- Researched and communicated competitive activity to influence marketing plans and sales tactics.
- Tracked monthly sales to generate reports for business development planning.
- Negotiated contract terms with suppliers, securing favorable pricing and delivery schedules.
General Sales Manager/Owner
Central Distributors Of Las Vegas
09.2020 - 07.2022
- Motivate team members to meet and exceed objectives by setting goals, tracking performance daily and implementing improvement strategies.
- Initiated new sales and marketing plans for product roll-outs, distribution and media strategy.
- Developed and maintained relationships with customers and suppliers through account development.
- Monitor incoming contracts and service agreements for correct pricing and information.
- Expanded product distribution by adding more than 120 new distribution points.
- Led startup and creation of operational procedures and workflow planning.
District Manager
Southern Glazer's Wine & Spirits
08.2008 - 09.2020
- Manage and develop sales team of 7 territory managers that generated annual volume of $21 million in revenue.
- YTD increases in wine, liquor and beer revenue through compliant planner execution as well as relationship building with account decision makers.
- Cultivated team atmosphere amongst employees and peers that encourages thinking outside of the box to streamline processes, execute and deliver growth monthly.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Established, reviewed and updated territory boundaries and distribution routes to maximize service while effectively controlling expenses.
Territory Manager
Nevada Beverage Co
11.2006 - 08.2008
- Responsible for developing creative marketing programs to increase sales for accounts.
- Held liable for product freshness on display in addition to backrooms.
- Accountable for all new store openings with regards to first order, schematics, point of sale material for route.
- Increased annual volume with existing accounts 55% through proper buying techniques and superior customer service.
Area Manager
Seven Up Bottling Co
03.2005 - 11.2006
- Managed a route that consisted of 50 grocery stores.
- Successfully managed a team of merchandisers to service all customers in a timely manner.
- Exceeded sales goals set by Seven Up Bottling Group while maintaining visual merchandising standards, customer service levels and brand awareness.
- Exceeded sales forecast figures by 40% regularly through superior customer care.
Education
Some College (No Degree) - Business Management
Community College of Southern Nevada
Las VegasSkills
- Merchandising strategy development
- Sales training and leadership
- Strategic account development and management
- Solution-oriented sales
- Pricing strategy development
- Sales initiative coordination
- Customer engagement strategies
- Talent acquisition and integration
- Sales performance evaluation
Timeline
Sales Director - National Accounts - West
BeatBox Beverages
05.2025 - Current
Distributor Manager - Nevada
Beatbox Beverages
05.2024 - 05.2025
Sales Execution Manager
BeatBox Beverages
12.2023 - 05.2024
Sales Consultant
Self-employed
07.2022 - 12.2023
General Sales Manager/Owner
Central Distributors Of Las Vegas
09.2020 - 07.2022
District Manager
Southern Glazer's Wine & Spirits
08.2008 - 09.2020
Territory Manager
Nevada Beverage Co
11.2006 - 08.2008
Area Manager
Seven Up Bottling Co
03.2005 - 11.2006
Some College (No Degree) - Business Management
Community College of Southern Nevada