Joe Zanette
Leominster,United States
Summary
Strategic marketing leader with a proven ability to translate business goals into data-driven, revenue-generating campaigns. Expertise in CRM systems like HubSpot, marketing automation, and multi-channel strategies that drive customer acquisition and business growth. Known for leading high-performance teams and optimizing operations to consistently exceed targets.
Overview
9
9
years of professional experience
Work History
Owner
Lead Flow Frontier
03.2023 - Current
- Founded and led a B2B lead generation agency, managing all aspects of business operations, client acquisition, and end-to-end marketing strategy.
- Developed data-driven marketing strategies and implemented scalable lead generation campaigns that consistently delivered sales-qualified leads, improving clients’ revenue growth.
- Oversaw marketing operations, including email automation, CRM integration, prospect list building, and campaign management, ensuring high deliverability and engagement.
- Led cross-functional teams in campaign execution, optimization, and reporting, driving performance improvements through A/B testing, segmentation, and analytics.
- Drove client success and retention by building strong relationships, aligning campaign strategies with business goals, and ensuring measurable ROI for each client.
- Managed business development, identifying and targeting growth opportunities through market research and competitor analysis, resulting in a significant increase in high-value clients.
Marketing Operations Manager
Phamily
07.2023 - 01.2024
- Managed Google Ads and LinkedIn paid campaigns, optimizing targeting, ad spend, and creative strategies to maximize ROI and lead generation.
- Developed and executed a cohesive inbound marketing strategy, integrating marketing automation, content marketing, and email campaigns to effectively nurture leads through the sales funnel, increasing conversion rates.
- Implemented advanced list building, segmentation, and data cleansing practices, enhancing lead databases and executing targeted cold outreach efforts to expand market reach and improve lead quality.
- Crafted comprehensive multi-channel marketing strategies, leveraging SEO, PPC, social media, and email marketing to drive brand awareness, engagement, and customer acquisition.
- Led HubSpot CRM administration, overseeing strategy, automation workflows, and platform management to improve lead management, sales pipeline tracking, and cross-team collaboration.
Marketing Automation Manager
Graduation Alliance
10.2022 - 07.2023
- Spearheaded comprehensive email marketing campaigns, leveraging targeted list-building strategies to significantly enhance lead generation and customer engagement metrics
- Managed and optimized HubSpot CRM, implementing advanced automation and workflows to streamline marketing processes and improve operational efficiency
- Designed and executed innovative marketing automation solutions using Zapier, driving seamless integration across platforms and enhancing inbound marketing efforts
- Pioneered data-driven inbound marketing initiatives, harnessing analytics to refine content strategy and personalize user experiences, resulting in a marked uplift in conversion rates and customer retention.
Digital Marketing Manager
ESCADA AMERICA LLC
08.2019 - 02.2022
- Led CRM strategy, enhancing list building, segmentation, and workflow automation, while driving email campaigns and social media ad effectiveness
- Implemented marketing automation using HubSpot, Salesforce, and Zapier, streamlining lead nurturing processes
- Optimized multi-channel campaigns in HubSpot with a data-centric approach, improving marketing outcomes
- Fostered collaboration between Sales and Marketing to initiate and execute impactful projects
- Surpassed MQL goals by 15% over five quarters and increased form submission rates from 9% to 17% through targeted A/B testing and buyer analysis.
Marketing Operations Manager
Aviva Labs
01.2017 - 07.2019
- Enhanced HubSpot CRM with lead nurture campaigns and customer lifecycle management, boosting website performance through visitor analysis and A/B testing
- Boosted site performance and organic visibility through comprehensive SEO audits and content optimization, significantly boosting traffic, engagement, and conversions
- Executed market research and strategized PPC campaigns on Google Ads, Facebook, and Instagram, optimizing focus based on key metrics analysis
- Harmonized sales, production, and customer service teams using CRM automation, enhancing manufacturing schedules, delivery timeliness, and service quality
- Hired and managed content designers for standout social media content, strengthening brand identity across platforms.
Operations Manager
Rainbow Movers, Inc.
07.2017 - 01.2018
- Directed operations for a leading moving and Wayfair-partnered home delivery firm, managing fleet operations, regulatory compliance, financial oversight, and staffing efficiency
- Enhanced website functionality and marketing tactics, improved route planning to reduce overtime, and reduced recruitment costs by 50% with strategic referral programs and ad spend adjustments
- Achieved highest customer satisfaction among competitors for seven consecutive months, driven by strict standards in loading, routing, and white-glove delivery services.
Operations Manager
Dicom Transportation Group
06.2015 - 07.2017
- Grew a start-up delivery service from 8 to 100+ drivers in 18 months, leveraging process optimization and continuous improvement strategies
- Generated and reviewed weekly P&L reports, setting performance goals based on KPI analysis to boost operational efficiency
- Crafted a training program that cut onboarding costs and accidents, enhancing driver retention, earning accolades from Amazon's Training Team
- Oversaw comprehensive operational duties including recruitment, training, regulatory compliance, fleet management, route pricing, scheduling, and budgeting.
Education
Bachelor of Science - Exercise Physiology
UMass Lowell
01.2015
Associate of Science - Psychology
Umass Lowell
01.2015
Skills
- Marketing Strategy
- Leadership & Team Building
- Growth Marketing
- Lead Generation
- Data Analysis & Reporting
- CRM Management
- Marketing Automation
- Campaign Management
Currentlocation
Leominster, Massachusetts
Personal Information
Title: Owner @ Lead Flow Frontier
Languages
Spanish
Limited Working
Timeline
Marketing Operations Manager
Phamily
07.2023 - 01.2024
Owner
Lead Flow Frontier
03.2023 - Current
Marketing Automation Manager
Graduation Alliance
10.2022 - 07.2023
Digital Marketing Manager
ESCADA AMERICA LLC
08.2019 - 02.2022
Operations Manager
Rainbow Movers, Inc.
07.2017 - 01.2018
Marketing Operations Manager
Aviva Labs
01.2017 - 07.2019
Operations Manager
Dicom Transportation Group
06.2015 - 07.2017
Bachelor of Science - Exercise Physiology
UMass Lowell
Associate of Science - Psychology
Umass Lowell
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