JOE H. TRICKEY III
Summary
A military veteran and seasoned professional with over two decades of proven leadership, sales, security, management, and marketing experience working within the government, cyber security and IT sectors in emerging markets, startup organizations, and Fortune 100/500 companies. Extensive product lifecycle knowledge and industry product development, design strategies, component level devices and hardware, system software, and experience in identifying industry trends and strategic directions in a constantly expanding sector. Proven project management skills leading time-critical projects, developing plans, and road mapping strategies to achieve goals on time and on budget. Cross functional (10-15 teams) experience in working with regional and global customers to develop new technologies, ensure timely and accurate deliveries of products, and ease sensitive customer issues in highly stressful time to market situations.
Overview
20
20
years of professional experience
Work History
Director of Marketing - Mobility Solutions Business Division (North America)
Panasonic North America
09.2022 - 03.2024
- Managed marketing team and all marketing activities for Panasonic North America Mobility Solutions Business Division (MSBD) and their TOUGHBOOK portfolio of products, services, and solutions
- The North American Division lead global sales and for the last two years exceeded sales business plans and stretch goals in revenue (477M in FY 2024) as well as continued market leadership in rugged notebook space in North America against rivals Dell and Getac
- Orchestrated overall Mobility marketing strategy, messaging, campaign creation and execution of TOUGHBOOK product portfolio in various vertical markets to include Federal, Public Sector, Corporate, and Utilities specific verticals
- Developed, administered, and audited 8-million-dollar marketing budget for Panasonic North American Mobility Solutions marketing; to include managing partner and vendor relationship, onboarding, and invoice management as it pertained to marketing activities
- Coordinated global marketing efforts, brand guidelines, and messaging with regional counterparts in Europe and Corporate headquarters in Japan
- Mentored and developed marketing team in various vertical disciplines to create an effective marketing organization
- Working in both a linear and matrixed marketing organization structure
- Re-established closer marketing/sales relationships and activity to refocus content and messaging on the voice of the customer and solving customer pain points
- Provided professional OEM/ODM industry knowledge and expertise within the Federal Department of Defense (DOD) programs to Panasonic engineering and product marketing teams around critical design requirements for Department of Defense certifications and awards contracts resulting in Panasonic securing multi-million-dollar contract
- Created, designed, and developed tradeshow booths that were unique to our specific target customer audience and allow them to meet with sales representatives, engineers, and interact with our products in a one-on-one setting
- Develop amortization program with finance team to reduce tradeshow costs and spend for booth properties and coordinated Marketing Development Funds (MDF) and Joint Marketing Funds (JMF) with strategic partnership (Intel, Microsoft, Verizon, and others) to reduce costs and enhance marketing presence
- Developed unique and specialized interactive product demonstration displays for tradeshow and customer exhibitions that highlighted the benefits of TOUGBOOK products
- Managed outside marketing agency relationships and coordinated activities to ensure a cohesive and coherent marketing strategy for Panasonic Mobility
- In addition, we transferred content creation and content development from our external partner to in-house marketing staff allowing us to tighten messaging and get closer to our target customers within vertical segments
- Managed key strategic marketing partnerships and activities with Intel, Microsoft, Verizon, Havis, Gamber Johnson, and others within the computer and rugged mobility space
Director of Professional Services & Incident Response
Blue Team Alpha
03.2021 - 03.2022
- Provided industry knowledge and leadership to an emerging Cyber Security Services company that specialized in Incident Response and Cyber Threat Remediation
- Acquired skilled and talented cyber security specialists, threat hunters, and security infrastructure professionals
- Managed diverse group of remote engineers in highly stressful environments
- Eliminated turnover and formed cohesive teamwork approach and coaching mentorship
- Developed full range of cyber security products and services to meet sales & customer needs
- Updated workflow processes and COGS models to streamline business and statement of work (SOW) delivery models
- Consolidated Professional services portfolio and increase total revenue by 303% year over year that accounted for one third of total revenue for FY2021
- Increased customer satisfaction, customer product renewal rates, and tripled monthly reoccurring revenue for the company
- Developed Security Operations Center (SOC) operations and range of managed services for post IR engagement operations
- Manage 70 unique IR engagements during Hafnium threat during 30-day window
- Supervised multiple Incident Response teams and managed multiple simultaneous client IR engagements
- Engaged channel partners with extended service capabilities models and new lines of security practice business
- Provided Technical Sales support to Direct and Channel sales managers to support new and emerging sales opportunities
- Provided sales mentorship to new security sales force with little vertical experience
Director of Solutions Engineering
Gradient Cyber (Formerly @Risk Technologies)
04.2019 - 09.2020
- Provided education and practical illustrations for customers in understanding the complex and technical big data analytics, data science, and cyber threat theories into understandable messages and stories that demystifies the cyber security realm
- Provided technology discussions around cyber security architectures, security controls, risk analysis, and data security
- Directly supported National Education team and drove security solution sales over $1M in revenue within six months and $2.65M within physical year to outpace all other sales sectors in deal win rate
- Supported regional sales teams in TOLA and Southeast to consistently hit target numbers
- Developed programs to enhance, streamline, and improve operational activities and workflows
- Worked with various cross-functional teams to assist customers from solution sale, to delivery, to continued sustainment activities
- Created technical content and reviewed/prepared marketing collateral for various vertical industries
- Utilized security tools and controls to prepare risk analysis reports for customers and identify cyber risk within their environments
- Provided Fortune 100/500 industry experience to startup organization in the areas of marketing, event strategy, product marketing, product management, channel, and business development
Regional Channel Director, Central Region
SecureWorks
04.2015 - 02.2019
- Managed 13 state central US regional territory and Dell Technologies accounts while obtaining over 112% sales targets for FY18
- Assisted with managing SCWX channel team for over 9 months following departure of Channel Sales Director
- Mentored new team members to help them achieve success while establishing a best team practice/feedback process
- Lead Channel sales team 3 out of 4 sales years as top performer driving over $2M in channel revenue each year
- Worked with regional direct sales teams to develop effective regional sales strategy to develop partners, increase revenue, and assist direct teams in hitting their sales target numbers
- Developed overall channel program and business process framework while working with various cross-functional teams
- Reviewed and evaluated regional partner sales effectiveness and assisted partners to develop new leads and sales motions to increase SecureWorks and partner revenue
- Analyzed North American channel program, partner effective, sales penetration models and developed regional sales/GTM strategies to gain market share and channel growth
- Reworked partner agreements to be more in-line with industry standards
Field Marketing Manager, Federal Government Division
Dell Incorporated
08.2004 - 10.2014
- Responsible for marketing programs within the Dell Federal Government Division
- Develop, analyze, and improve product, solution, and brand awareness within the Federal segment space
- Developed and coordinated various marketing business plans and messaging campaigns to support Federal sales goals and objectives and to promote the Dell Federal brand name and image, including various GTM strategies
- Worked with partners and solution providers to create joint marketing campaigns, training materials, and marketing collateral
- Managed annual budgets, marketing contracts, tradeshow properties, and equipment inventories
Education
Bachelor of Arts -
University of Texas
AustinAOBC -
Armor Center Fort Knox
Fort Knox, KentuckySkills
- Leadership
- Vision
- Mentoring
- Strategic Planning
- Creative Design & Development
- Communication
- Client/Partner/Vendor Relations
- Performance Analysis
- Product Branding
- Marketing Campaign Strategy
- Risk Management
- Brand Strategy
- Event Management
- Voice of Customer
- Digital Media Creation
- Cross-Functional Teams
- Customer Satisfaction
- Go To Market Management
- OEM/ODM Development
- Media Relations
- Solutions Development
- Product Management
- Team Building
- Operations Management
- Competitive Analysis
- Curriculum Development
- Digital Media Management
- Multinational Corporation Operations
- Product Compliance & Certification
Portfolio
http://www.slideshare.net/slideshow/embed_code/44276927, Current portfolio available on LinkedIn
Military Experience
UNITED STATES ARMY, Special Project Leader/Captain/Fort Knox Armor Center, Special Project Officer/Captain/Camp Shelby, MS (Operational Test Site), Battalion Intelligence Officer/Captain, Battalion Logistics Officer/Captain, Regional Commander/First Lieutenant, Executive Officer/First Lieutenant, Platoon Leader/Second Lieutenant
Timeline
Director of Marketing - Mobility Solutions Business Division (North America)
Panasonic North America
09.2022 - 03.2024
Director of Professional Services & Incident Response
Blue Team Alpha
03.2021 - 03.2022
Director of Solutions Engineering
Gradient Cyber (Formerly @Risk Technologies)
04.2019 - 09.2020
Regional Channel Director, Central Region
SecureWorks
04.2015 - 02.2019
Field Marketing Manager, Federal Government Division
Dell Incorporated
08.2004 - 10.2014
Bachelor of Arts -
University of Texas
AOBC -
Armor Center Fort Knox
Similar Profiles
Priyanka DasPriyanka Das
Desktop L3 Engineer at Client - Panasonic North AmericaDesktop L3 Engineer at Client - Panasonic North America
Christopher GorlitzChristopher Gorlitz
Preventive Maintenance Technician III at Panasonic Energy Corporation of North AmericaPreventive Maintenance Technician III at Panasonic Energy Corporation of North America
Kamala SuwansukhoKamala Suwansukho
Skilled Machine Operator II at Cathode, Panasonic Energy of North AmericaSkilled Machine Operator II at Cathode, Panasonic Energy of North America