Joel Alcaraz
Digital Marketer
Los Angeles,CA
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
8
8
years of professional experience
8
8
years of post-secondary education
1
1
Certification
1
1
Language
Work History
Digital Marketing Consultant
Freelance
Los Angeles, CA
01.2022 - Current
- Increased conversion by 2.1% through UI improvements for local small business
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
SOCIAL MEDIA COORDINATOR
Boundless Immigration
Los Angeles, CA
10.2020 - Current
- Increased Instagram following and engagement by 1,192.22% and 20,590% compared to previous year
- Reported monthly insights via decks to leadership
- Leveraged data and current trends to create content that led to high engagement and growth
- Cross-collaborated with different departments to launch marketing campaigns for product launches
- Managed asset content creation process and scheduled delivery with trackable UTM links
- Best SLA response time within department to paid and organic comments
- Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple platforms.
CUSTOMER SUCCESS LEAD
Boundless Immigration
Seattle, WA
01.2019 - 09.2020
- Played instrumental role in client satisfaction by working with operational teams for proper de- escalation of service issues minimizing refund requests, and regaining loyalty
- Contributed to product team effectiveness by identifying short-term and long-range issues and recommending SaaS product improvements
- Managed department email volume of 100+ emails daily and coordinated department resources to maximize collaboration during peak hours
- Performed bi-annual reviews assessing each employee's performance and developed improvement plans
- Devised and published CSAT metrics to measure organization's success in delivering world-class customer service
- Managed department call volume of 30 calls per day and coordinated department schedules to maximize coverage during peak hours.
Education
Bachelor of Arts - Cultural Anthropology
UCLA
Los Angeles 09.2010 - 06.2014
Skills
Adobe Premier Proundefined
Certification
Digital Marketing Certificate
Timeline
Digital Marketing Consultant
Freelance
01.2022 - Current
Digital Marketing Certificate
10-2021
SOCIAL MEDIA COORDINATOR
Boundless Immigration
10.2020 - Current
CUSTOMER SUCCESS LEAD
Boundless Immigration
01.2019 - 09.2020
Bachelor of Arts - Cultural Anthropology
UCLA
09.2010 - 06.2014
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