Joel Atella
Minneapolis,MN
Summary
Highly-skilled professional with extensive experience managing internal and external stakeholder relationships and developing keen understanding of SaaS and pricing objectives to develop and deliver high-impact results.
Overview
5
5
years of professional experience
Work History
Client Manager
NielsenIQ
Stillwater, MN
10.2024 - Current
- Served as the primary point of contact for clients, managing multiple projects and deadlines to ensure seamless execution.
- Transformed insights into engaging stories that influenced decision-makers to prioritize customer requirements.
- Forged strong client partnerships through continuous engagement, positioning as a trusted advisor and strategic business partner.
- Leveraged expertise in NielsenIQ price optimization software to drive strategic pricing outcomes, enhancing customer engagement.
Senior Pricing Analyst
Best Buy
Minneapolis, MN
11.2022 - 10.2024
- Created financial models that led to permanent strategic pricing changes, enhancing incremental revenue and unit velocity post-implementation.
- Generated comprehensive pricing analyses to predict growth or decline in unit and margin dollars, influencing strategic pricing initiatives.
- Generated new share forecasts and competitive cost predictions by leveraging competitive data and market share prediction models, resulting in strategic pricing decisions.
- Formulated effective clearance strategies to maximize margin rates and improve sell-through of end-of-life inventory.
Merchant Analyst - Soundbars
Best Buy
Minneapolis, MN
07.2022 - 11.2022
- Conducted comprehensive category assortment analyses to support the Senior Category Manager in identifying growth opportunities within the soundbars segment.
- Developed and implemented pricing and promotional plans for vendors, balancing market competitiveness with company margin expectations.
- Forecasted and tracked vendor financial support weekly to ensure accurate and timely forward business planning.
- Acted as the main contact for vendors, managing pricing activities and contract negotiations efficiently.
Merchant Analyst - Home Theater Accessories
Best Buy
Minneapolis, MN
02.2021 - 10.2021
- Analyzed gross margin performance for Best Buy exclusive home theater accessories, driving the elimination of 65 unproductive SKUs and informing market-driven pricing decisions.
- Utilized historical sales trend analysis to negotiate accessory pricing plans with vendor partners for Holiday FY22, resulting in profitable promotional campaigns with full margin support.
- Constructed an extensive weekly report for the category management team to oversee SKU transitions and project merchandising dates utilizing diverse POS and demand planning metrics.
- Managed vendor pricing discussions to support Best Buy's margin and promotional strategies.
Category Strategy and Insights Intern
Danone
Minneapolis, MN
01.2020 - 05.2020
- Leveraged IRI data to create four consumer insights scorecards from over 20 panel/POS reports, facilitating the category management team in quickly pinpointing key competitor insights and consumer trends for Target's monthly buyer meetings.
- Developed and transitioned four category scorecards in partnership with a category manager, leveraging ATLAS retail analytics and rigorous data validation to maintain seamless integration with 3rd party data providers.
- Successfully optimized and published 800+ planograms for Target’s August 2020 Creamer revision sets by leveraging Target item velocity metrics and JDA software.
- Developed comprehensive analysis of item trends and competitor highlights to support strategic decision-making for category management.
Education
Bachelor of Science - Marketing
University of Minnesota - Twin Cities
Minneapolis12-2020
Bachelor of Arts - Social Science
University of Minnesota - Twin Cities
Minneapolis, MN12-2020
Skills
- Client relationship management
- Project management
- Pricing strategy
- Data analysis
- Market research
- Financial modeling
- Negotiation skills
- Sales forecasting
- Brand promotion
- Budget management
- Sales analytics
- Sales tracking
- Customer satisfaction management
- Systems and software expertise
- Data analytics
- Pricing analysis
- Competitive analysis
- Price optimization
- Forecasting techniques
Timeline
Client Manager
NielsenIQ
10.2024 - Current
Senior Pricing Analyst
Best Buy
11.2022 - 10.2024
Merchant Analyst - Soundbars
Best Buy
07.2022 - 11.2022
Merchant Analyst - Home Theater Accessories
Best Buy
02.2021 - 10.2021
Category Strategy and Insights Intern
Danone
01.2020 - 05.2020
Bachelor of Science - Marketing
University of Minnesota - Twin Cities
Bachelor of Arts - Social Science
University of Minnesota - Twin Cities
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