Skills
Work History
Education
Timeline
SoftwareEngineer
Joel Benavidez

Joel Benavidez

Digital Analytics Manager
Houston,TX

Skills

Google Analytics

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Work History

Digital Analytics Manager

Neighborly
Houston, TX
02.2022 - Current
  • Integrated SEO and PPC considerations into analytics management and planning to maximize ROI metrics.
  • Derived forward-looking insights from ongoing analytics projects to offer predictive intelligence for ongoing business decision-making.
  • Organized [Number] simultaneous ongoing projects, delegating personnel and resources to optimally meet overarching business goals and minimize redundancies.
  • Incorporated analytics tag management systems such as Google Tag Manager, Signal and Google Analytics 360.

Salesforce Architect

Salesforce
San Francisco, CA
01.2021 - 01.2022
  • Designed and developed analytical data structures.
  • Built databases and table structures for web applications.
  • Implemented Google Tag Manager for version control across Global network.
  • Estimated work hours and tracked progress using Scrum methodology.
  • Reorganized and managed over 20 Salesforce Google Analytics profiles that increased efficiency by 15% YOY.

Digital Marketing Lead

ENGIE
Houston, TX
09.2019 - 09.2021
  • Identify trends and insights and optimize spend and performance based on insights.
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
  • Implemented new strategies to improve click-through rates and conversion.
  • Developed backend-tracking URLs to measure campaign results and determine ROI.
  • Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
  • Optimized social media channels and web pages to improve SEO and usability.

Web Analytics Lead

Waste Managment
Houston, TX
08.2017 - 08.2018
  • Upgraded analytics platform with Tealium Tag Manager to enable recycled tagging amongst analysis platforms
  • Derived recommendations from analysis that impacted on multiple teams and provide significant business value
  • Analyze and solve problems at their root, stepping back to understand broader context
  • Demonstrate analytical and quantitative skills and ability to use hard data and metrics to back up assumptions to develop business cases

Digital Marketing Lead

Fiat Chrysler Automobiles, FCA
Auburn Hills, MI
04.2014 - 08.2017
  • Managing requirements gathering, project management, development, and quality assurance for all analytical implementations
  • Establishing Tableau reports utilizing complex calculated fields, table calculations, filters, and parameters
  • Governing new releases to maintain adequate analytic integration, and that data collection methodologies are optimal, pre-release testing is thorough, and insights are based on solid methods and metrics, and correlation with customer experience and behavior on new pages are clear
  • Providing data interpretation and quality assurance of new data points implemented for product roll-out and business decision support for product, interactive marketing and loyalty teams.

Web Analytics Manager

Service Corporation International
Houston, TX
10.2012 - 04.2014
  • Responsible for tracking and reporting performance on the digital channel based on analyzing metrics data, provided insight / knowledge and help drive business decision making
  • Participate in web site projects as the measurement and analytics point-person, identifying reporting requirements, monitoring the reporting implementation, and evaluating post-launch metrics
  • Support A/B testing and multivariate testing implementation, planning and analysts.

Sr Web Analytics Specialist

Centerpoint Energy Inc
Houston, TX
09.2011 - 10.2012
  • Implemented and managed the program/product/service development process that resulted in a continuous stream of new offerings
  • Assisted with the testing of new program/product/service offerings based on customer needs, business unit capabilities and competitive environment
  • Provided technical support including web analytics, advanced web reporting, html, email marketing, CRM and social media tools

Senior Digital Marketing Analyst

DMN3
Houston, TX
11.2005 - 09.2011
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Used Google Analytics and Excel to identify behavioral patterns and trends in data.
  • Measured and evaluated brand digital performance to present weekly findings to management.
  • Led projects to redesign web pages, diversify strategies and revitalize campaign media presence.

Education

Bachelor Of Business Administration - Computer Information Systems

University of Texas Pan American
Edinburg, TX
08.2000 - 05.2005

Timeline

Digital Analytics Manager

Neighborly
02.2022 - Current

Salesforce Architect

Salesforce
01.2021 - 01.2022

Digital Marketing Lead

ENGIE
09.2019 - 09.2021

Web Analytics Lead

Waste Managment
08.2017 - 08.2018

Digital Marketing Lead

Fiat Chrysler Automobiles, FCA
04.2014 - 08.2017

Web Analytics Manager

Service Corporation International
10.2012 - 04.2014

Sr Web Analytics Specialist

Centerpoint Energy Inc
09.2011 - 10.2012

Senior Digital Marketing Analyst

DMN3
11.2005 - 09.2011

Bachelor Of Business Administration - Computer Information Systems

University of Texas Pan American
08.2000 - 05.2005

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Joel BenavidezDigital Analytics Manager