Hi, I’m
Joel Berg
Tel Aviv,Tel Aviv
Summary
Proven leader in growth marketing, adept at leveraging advanced data analytics and cross-functional leadership to drive significant enhancements in customer acquisition and organic search performance. At Liberty Home Guard, spearheaded campaigns that markedly outpaced competitors, showcasing expertise in digital campaign optimization and SEO. Passionate about harnessing the power of technology to create impactful and innovative marketing campaigns at scale.
Overview
11
years of professional experience
Work History
Liberty Home Guard
CMO
07.2021 - Current
Job overview
Managed growth marketing campaigns across various channels.
- Conducted detailed testing and experimentation to optimize ad spend and lower CPA, utilizing strong data analysis skills.
- Used analytics tools to identify and exploit growth opportunities, successfully implementing conversion rate optimization (CRO) strategies at scale.
- Led cross-functional teams (Development, SEO, Marketing Analysts, and an external Marketing Agency), ensuring consistent and effective leadership.
- Developed and refined funnels, automations, and competitive strategies, consistently outperforming competitors.
- Implemented and improved SEO strategies, leading to significant improvements in organic search performance.
- Expertly used marketing automation systems to streamline processes and boost campaign effectiveness.
Boom25
Director of Marketing
03.2019 - 04.2021
Job overview
- Directed and optimized multi-channel growth marketing campaigns, substantially increasing customer acquisition and engagement.
- Enhanced brand positioning and market presence, contributing to Boom25 being recognized as Wired Magazine's hottest startup in TLV in 2019.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
Harava Web Solutions
CEO & Full Stack Marketer
12.2013 - 04.2018
Job overview
- Built successful online ventures in the affiliate & drop shipping space
- Managed day-to-day business operations.
- Established foundational processes for business operations.
Education
Nottingham Trent University Nottingham, England
Bachelor of Arts from Philosophy & Politics
06.2010
University Overview
Skills
Comprehensive Growth Marketing Strategies
Customer Lifecycle Management
Advanced Data Analytics & Interpretation
Digital Campaign Optimization
Content Strategy & SEO
Product Marketing and Lifecycle Strategies
Cross Functional Leadership
Brand Strategy & Market Positioning
Revenue and Growth Optimization
Experimentation & A/B Testing
Languages
Hebrew
Native or Bilingual
Timeline
CMO
Liberty Home Guard
07.2021 - Current
Director of Marketing
Boom25
03.2019 - 04.2021
CEO & Full Stack Marketer
Harava Web Solutions
12.2013 - 04.2018
Nottingham Trent University
Bachelor of Arts from Philosophy & Politics
Technical Skills
Technical Skills
Analytics Tools: Google Analytics, SEMrush, Ahrefs, Power BI
Marketing Automation: Klaviyo, HubSpot, Marketo, Mailchimp
Advertising Platforms: Google Ads, Facebook Ads, LinkedIn Ads
Project Management: Jira, Asana, Trello, Slack
Army Service
Army Service
I.D.F (2010-2013)
Sergeant
I enlisted to Duchifat, part of the Kfir Brigade. My time as a Lone Solider was invaluable to my growth as a person. Working within a team, I took great pride in the day to day life of being a stationed soldier. I discharged honorably, taking my Hebrew to a professional level during my enlistment and beyond.
Technical Skills
Technical Skills
Analytics Tools: Google Analytics, SEMrush, Ahrefs, Power BI
Marketing Automation: Klaviyo, HubSpot, Marketo, Mailchimp
Advertising Platforms: Google Ads, Facebook Ads, LinkedIn Ads
Project Management: Jira, Asana, Trello, Slack
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