Joel Cruz
Vallejo,CA
Summary
Innovative Multimedia Designer with expertise in content creation, project management, and visual branding. Specializes in producing high-quality digital assets that elevate marketing initiatives and support employee development. Skilled in developing engaging materials that boost brand awareness and align with organizational goals. Strategic multimedia professional with extensive experience in project management and cross-functional collaboration. Expertise in creating high-quality digital assets and managing timelines to ensure successful execution of multimedia initiatives that drive brand awareness.
Overview
18
18
years of professional experience
Work History
Multimedia Designer
Genentech
South San Francisco , CA
08.2024 - Current
- Created engaging multimedia content for diverse communication channels, boosting awareness and support for Genentech products and brands.
- Produced high-quality digital assets utilizing Adobe Creative Suite.
- Developed comprehensive media assets for marketing training and employee development, enhancing learning experiences across various content types.
- Collaborated with cross-functional teams to design cohesive visual branding materials.
- Managed project timelines and deliverables for multimedia initiatives, ensuring timely execution and alignment with project goals.
Global Project Manager, Training Coordinator
Genentech
South San Francisco, California
08.2019 - 08.2024
- Facilitated training programs to enhance employee skills and knowledge.
- Coordinated logistics for training sessions and workshops across departments.
- Managed scheduling and resource allocation for training events.
- Developed training materials for new employee onboarding processes.
- Evaluated feedback from participants to improve future training initiatives.
- Supported team members in adapting to new tools and systems effectively.
- Supported onboarding of new employees by hosting orientation sessions.
- Managed cross-functional teams to deliver global project objectives efficiently.
Marketing Manager, Personal Trainer
Club Genentech
South San Francisco
08.2008 - 08.2019
- Developed marketing strategies to enhance brand visibility and engagement.
- Collaborated with cross-functional teams to execute promotional campaigns effectively.
- Managed social media platforms to drive audience interaction and awareness.
- Analyzed market trends to identify opportunities for growth and innovation.
- Designed personalized fitness programs for diverse client needs and goals.
- Conducted one-on-one training sessions to enhance client performance and technique.
- Organized group fitness classes to promote community engagement and motivation.
Education
Bachelor of Science - Public Health, Health Education
San Francisco State University
San Francisco, CA06-2011
Skills
- Multimedia creation
- Digital asset production
- Adobe Creative Suite
- Synthesia Ai Avatar
- Camtasia
- Interactive media design
- Visual branding design
- Marketing strategy
- Content development
- Project management
- Resource allocation
- Marketing strategy
- Digital media tools
- Marketing strategy
Timeline
Multimedia Designer
Genentech
08.2024 - Current
Global Project Manager, Training Coordinator
Genentech
08.2019 - 08.2024
Marketing Manager, Personal Trainer
Club Genentech
08.2008 - 08.2019
Bachelor of Science - Public Health, Health Education
San Francisco State University