Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

JOEL EISENSCHMIDT

Raleigh,NC

Summary

Senior PPC Analyst with a strong background in analysis and problem-solving. Proven track record of identifying inefficiencies and implementing solutions that improve operational performance. Demonstrated ability to leverage data analytics and strong communication skills to drive strategic initiatives.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Senior PPC Analyst, Enterprise Team Lead

SmartSites
03.2021 - Current
  • Oversaw monthly ad budgets surpassing $500,000, optimizing allocation to enhance campaign performance and meet KPIs.
  • Established tracking mechanisms for metrics including impressions, clicks, conversions, and CTR to continuously monitor campaign performance.
  • Designed data-driven marketing strategies using Marketo for email automation, Salesforce for pipeline management, and HubSpot CRM for customer insights, boosting ROI on campaigns by 18%.
  • Worked extensively with SaaS companies in the Fintech, Medical, and related industries.
  • Implemented data-driven audience segmentation, refining target personas to increase campaign click-through rates by 12% and improve lead quality for sales pipelines.
  • Developed high-value content assets, including whitepapers, case studies, and webinars, in partnership with content teams, driving 40% higher engagement in lead generation campaigns.
  • Designed data-driven marketing strategies using Marketo for email automation, Salesforce for pipeline management, and HubSpot CRM for customer insights, boosting ROI on campaigns by 18%.

Marketing Coordinator

Mirbeau Inn & Spa
08.2018 - 03.2021
  • Leveraged different market research strategies to investigate new products and enhance campaign planning.
  • Coordinated creation and deployment of videos, social media posts and other marketing collateral.
  • Web Development/Management of six websites with combined users totaling over 300k monthly users.
  • Utilize Google Analytics to make data driven adjustments both to Ads and SEO.
  • Increased Google Ads Conversions 130% while reducing spend by 80% increasing ROAS by 500%+
  • Created and executed Email campaigns to 90,000+ list.
  • Utilized SEO best practices to increase organic traffic by 50%
  • Work with team members from across various departments and properties to develop and execute effective marketing campaigns
  • Built, implemented and enhanced marketing initiatives for company ecommerce store

Marketing Manager

Dreamscapes, LLC
01.2015 - 03.2021
  • Deployed a dynamic, user-centric website, enhancing user experience and engagement through modern design principles and responsive functionality.
  • Boosted off-peak business revenue by 50% year-over-year through targeted promotional campaigns and strategic customer acquisition initiatives.
  • Developed and executed a comprehensive digital marketing strategy, integrating data-driven insights to optimize brand visibility and drive customer acquisition.
  • Orchestrated innovative marketing initiatives and cultivated a robust referral network, driving sustained business growth and expanding market reach.
  • Utilize HubSpot CRM and Monday.com to track pipelines, deliverables, and client communication.

Education

BS - Marketing

State University At Oswego
Oswego, NY
05.2017

Skills

  • Lead Generation
  • Marketing Strategy
  • Market Research
  • Ecommerce
  • Demand Generation

Certification

Google Ads ,Google Analytics,HubSpot Inbound Marketing, SimpliLearn Digital Marketing Certified Associate. LinkedIn Certified, Microsoft Certified

Timeline

Senior PPC Analyst, Enterprise Team Lead

SmartSites
03.2021 - Current

Marketing Coordinator

Mirbeau Inn & Spa
08.2018 - 03.2021

Marketing Manager

Dreamscapes, LLC
01.2015 - 03.2021

BS - Marketing

State University At Oswego