Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Joel Federer

Minneapolis,MN

Summary

Experienced project manager within digital marketing channels, campaigns, websites and peripheral digital assets with a keen eye for brand awareness, lead generation and continuous improvement. Former corporate video specialist.

Overview

20
20
years of professional experience
3
3

Certifications

Work History

Digital Marketing Manager

Agiliti
05.2023 - Current
  • Led redesign and implementation to optimize website functionality and performance, resulting in improved performance from 63% to 95%; stability from 79% to 96%; and enhanced security, in part by reducing plugins from 60 to 20.
  • Planned product database system and identified core system requirements.
  • Managed, coached, and developed a direct report.
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Developed and implemented digital campaign planner.
  • Coordinated cross-functionally with many departments and vendors on projects.

Senior Digital Marketing Specialist

Agiliti
04.2018 - 05.2023
  • Planned and coordinated multi-day photoshoots.
  • Designed and implemented marketing automation to streamline repetitive marketing tasks.
  • Led website development and expansion through organizational change, including re-brand, IPO and multiple acquisitions.
  • Monitored and evaluated website analytics and trends and identified opportunities for improvement.
  • Managed relationships with vendors, including graphic designers and web developers, to ensure timely delivery of high-quality work.
  • Grew keyword ranking of non-branded search terms in top 5 SERP by over 400%.
  • Increased website traffic by nearly 50% over four years by implementing targeted SEO strategies and optimizing content.
  • Conducted keyword research to identify mid- to high-traffic search terms for Pay Per Click advertising campaigns, culminating in a 3-month PPC campaign that generated an estimated monthly revenue opportunity worth $29k.
  • Utilized A/B testing to optimize emails and landing pages, resulting in an 11% average conversion rate per page.
  • Marketing and lead generation efforts led to nearly $2M in average annual revenue from 2020 through 2023.

Education

Bachelor of Arts - Journalism And Communications

Iowa State University
Ames, IA

Skills

  • SEM Strategy Development
  • Social Media Management
  • Content Marketing Strategy
  • Email Marketing Campaigns
  • Keyword Analysis
  • Conversion Rate Optimization
  • Wordpress and Elementor
  • Google Analytics
  • HubSpot
  • SE Ranking
  • Adobe Creative Suite
  • Microsoft Office
  • Video editing software

Certification

  • Inbound Marketing, HubSpot - May 2024
  • Inbound Certified, HubSpot - April 2017, February 2024
  • Certified Digital Marketing Professional, Digital Marketing Institute and American Marketing Association - May 2023

Timeline

Digital Marketing Manager

Agiliti
05.2023 - Current

Senior Digital Marketing Specialist

Agiliti
04.2018 - 05.2023

Bachelor of Arts - Journalism And Communications

Iowa State University

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Joel Federer