Joel Huber
Goodlettsville,TN
Summary
Digital Media Manager with extensive experience in campaign strategy and budget oversight. Expertise in web analytics and team leadership has consistently exceeded KPI targets and delivered measurable outcomes. Committed to strategic planning and relationship building to enhance client success in digital initiatives.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Media Manager
Merge
07.2022 - Current
- Design and implement unique campaign strategies across multiple DSPs
- Manage multi-million dollar budgets across multiple clients, primarily in the healthcare vertical space
- Provide regular insights on campaign performance and optimizations to meet KPIs
- Collaborate with cross-functional teams to drive successful campaign outcomes
- Conduct weekly meetings with direct report to drive client success and support professional development
- Exceeded lead generation goals for Bariatric service line by 85%
- Collaborate with leadership team on new initiatives, planning, and presenting case studies
- Utilize demographic research tools such as Kantar, Nielsen, and Telmar to research consumer habits and buying patterns.
- Placed OOH boards and radio ads based on research of key demographics
- Assign reporting and other asks to media team members
Senior Manager, Integrated Media Operations
301 Digital Media
09.2018 - 07.2022
- Utilized digital media platforms for paid media to achieve client goals
- Delivered over one billion impressions across all digital marketing campaigns
- Coordinated with media vendors including iHeart Media, Washington Post, Time Magazine, USA Today on digital, print, billboard, and other media platforms
- Created and managed digital marketing campaigns with campaign budgets exceeding $1,000,000
- Collaborated with colleagues to create reports and provide qualitative notes and insights via Google Data Studios that were provided to executive roles
- Participated in weekly strategic meetings with major pharmaceutical company department heads to provide updates on current campaigns and recommendations to increase performance
- Generated over 500 million page views from site traffic campaigns across food Network, HGTV and other Discovery brands
- Generated over $500,000 in revenue from site traffic marketing campaigns
Communications Manager
Switchbacks FC
Colorado Springs, USA
01.2016 - 05.2018
- Increased social media network size by 125%
- Generated over $250,000 in advanced online and walk up ticket sales
- Activated partnership digital assets for over 60 partners
- Created and manage engaging content across all social media platforms
- Acted as webmaster making all website updates
- Utilized Adobe Creative Suite programs to create visually appealing graphics and videos for fans
- Wrote all official press releases and media advisories sent to local media personalities
Education
Marketing -
University of Cinicinnati
Cincinnati, OH12.2015
Skills
- Paid media advertising
- Strategic planning
- Complex Problem-solving
- Project management
- KPI monitoring
- Google Analytics
- Keyword research proficiency
- Competitor analysis techniques
- Time management
- Team leadership
- Goal setting
- Relationship building
- Cross-functional collaboration
- Performance optimization
Certification
- StackAdapt Certification Course
- TheTradeDesk Academy (Multiple)
- Google Ads Video Certification
- CM 360 Certification
References
References available upon request.
Timeline
Digital Media Manager
Merge
07.2022 - Current
Senior Manager, Integrated Media Operations
301 Digital Media
09.2018 - 07.2022
Communications Manager
Switchbacks FC
01.2016 - 05.2018
Marketing -
University of Cinicinnati
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