Joel Karthik Palle
Hyderabad,India
Summary
Dynamic Senior Associate with over 8.7 years of comprehensive experience in Email Marketing, more than 6 years dedicated to Salesforce Marketing Cloud. Expertise lies in creating and optimizing digital marketing campaigns through personalized customer journeys and marketing automation, effectively leveraging data analytics to enhance engagement.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Associate
Cognizant
12.2023 - Current
- Led solution design, data gap analysis, and migration planning to support client stakeholders in building a robust digital marketing system and guiding them through the transformation of their existing marketing infrastructure.
- Designed and created Automation to run SQL query, file transfer, data extract, and filter activities as a part of business logic.
- Designed and deployed dynamic segmentation strategies using customer attributes, behavioral data, and engagement patterns for personalized campaign delivery.
- Worked on Sales force Marketing Cloud admin activities like setting up user roles, permissions, and security settings.
- Created and developed dynamic content blocks using AMP Script and using drag and drop options contents.
- Collaborated with cross-functional teams including developers, business analysts, and product managers to deliver scalable and impactful marketing solutions.
- Implemented Journeys and triggered sends to fulfill the requirement as per the business needs, using decision splits, and engagement splits to send emails (transnational and commercial).
- Collaborated with cross-functional teams including developers, business analysts, and product managers to deliver scalable and impactful marketing solutions.
- Created dashboards and reports to monitor campaign performance and customer behavior metrics; generated actionable insights to guide strategic decisions.
- Provide SFMC and Data Cloud (CDP) solutions to help client meet their requirements and Use cases.
- Configured Marketing Cloud Personalization (MCP) by establishing data connections with source systems, defining event tracking parameters, and developing audience segments based on customer attributes, behavioral signals, and engagement patterns.
- Worked on the Integration with 3rd party apps like Google Analytics, Everest and Litmus.
Associate
Cognizant
06.2021 - 12.2023
- Create Digital Marketing Campaign using Salesforce Marketing Cloud, personalized journeys using marketing automation for campaign targets based on real-time customer behavior using journey builder.
- Send promotional, transactional and triggered messages.
- Take advantage of segmentation, automation and predictive intelligence for email content in the Content Builder Tool.
- Experienced in API Capabilities (REST and SOAP) of Salesforce Marketing Cloud to provide custom solutions and also API-based integration with Data Analytics platform like Informatica.
- Designed personalized email content using HTML, CSS and AMP script in Content Builder.
- Resolved SPAM and delivery Issues of e-mails in G-mail.
- Responsible for technical coordination with QA and UAT Team to explain the outcomes of the HTML emails along with the various dynamic data attributes, writing SQL query and Amp Script logic and leveraging assets to build and deploy email campaigns.
- Track campaign metrics including sends, click-through rates and other measures using both Exact target and google analytics along with Excel, building dashboards to present analytics to company stakeholders
- Worked on Data Extensions configuration for different campaigns. Built Single send Journeys in Journey Builder.
- Worked on Social account setup in the social studio.
- Documented use cases and updated the confluence accordingly
Senior Campaign Manager
ZetaGlobal
03.2017 - 05.2020
- Having extensive experience with email marketing tools like Salesforce Marketing Cloud, Impact 10(formerly Axiom), PC7, and Zeta 2.0.
- Experienced in Content builder creating dynamic content using AMP script.
- Handled different modules in SFMC like Audience builder, Journey builder and User-Initiated emails.
- Experienced in Automation studio performing actions such as imports, extracts and SQL query activities.
- Created journeys and implemented marketing campaigns using marketing cloud tools like Journey Builder, Email Studio and Automation Studio.
- Designed and configured journeys using activities within the Journey Builder and launched in production after thorough testing.
- Worked with Designers and Stakeholders to develop HTML emails.
- Tracked the Deliverables and prepared Client Reports.
- Understood the Project Requirements, clearly articulated Questions and got Clarifications.
- Proactively sent Project Status Reports and Budget Status Reports on weekly basis.
- Analyzed Project Performance and identified Trends through Weekly/Monthly/Quarterly Reports.
- Followed up on Purchase orders with the clients.
- Increased brand awareness through the execution of targeted marketing initiatives.
GSM Associate
Gifting Inc
10.2014 - 04.2015
- Handled Operations through constant communication with different vendors around Europe, the UK, USA, Canada and Australia
- Preparing the Daily Reports of the products being delivered
Education
Msc - Computer Science
Malmo University
07.2016
PGDM - undefined
Siva Sivani Institute of Management
04.2014
B.Tech - undefined
C.M.R College of Engineering and Technology
05.2011
Skills
- Java Script, SSJS, Amp script, HTML, CSS
Certification
- Salesforce certified Marketing cloud Email Specialist
- Salesforce Certified Marketing cloud Admin
- Salesforce certified Data Cloud Consultant
- Marketing Cloud Personalization Accredited Professional
Timeline
Senior Associate
Cognizant
12.2023 - Current
Associate
Cognizant
06.2021 - 12.2023
Senior Campaign Manager
ZetaGlobal
03.2017 - 05.2020
GSM Associate
Gifting Inc
10.2014 - 04.2015
PGDM - undefined
Siva Sivani Institute of Management
B.Tech - undefined
C.M.R College of Engineering and Technology
Msc - Computer Science
Malmo University