Summary
Overview
Work History
Skills
Timeline
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Joel Pessina

Joel Pessina

Redondo Beach,CA

Summary

Accomplished at Red State Gold Group, I leveraged sales strategy development and relationship management to innovate lead systems, boosting connection rates by over 13%. As a former U.S. Army Staff Sergeant and founder of Ayos Industries, my expertise in negotiation and system integration transformed operational inefficiencies into growth opportunities.

Overview

1
1
year of professional experience

Work History

Senior Account Executive/Senior Systems Manager

Red State Gold Group
Beverly Hills, CA
01.2024 - Current

Professional Summary

Senior Account Executive | System Integrations Manager | Closer [Red State Gold Group] | January 2024 - Present |

  • Innovative Lead Management: Designed and implemented a complex automated lead management system that utilized advanced data analysis to identify the best times to contact leads based on geographic time zones and connection rate trends.
  • Increased the connection rate for calls lasting over three minutes from 6% to 13.36%, with some strategies achieving up to a 36% improvement compared to traditional methods. Created a dynamic power dialer system to prioritize leads in optimal time zones, enabling agents to maximize their productivity without additional effort.
  • Reconnection & Follow-Up Automation: Developed an automated funnel for missed appointments that funneled leads to "Re-connect auto-dialers" assigned to their original and shared agents, ensuring personalized follow-up.
  • Implemented a system to remove leads from auto-dialers once they re-engaged, sealing gaps in the follow-up process and contributing to the company’s largest sales month.
  • This system helped me and another agent close the company’s largest deal, which involved a lead being automatically reconnected three separate times after falling out of appointments before finalizing the sale.
  • CRM & Workflow Enhancements: Built a CRM automation system to sort and update lead statuses based on dial attempts and connection rates, prioritizing productive leads and reducing wasted effort. Introduced safety protocols in the dialing system to adjust call schedules for leads that did not respond during prime time, leading to 7 per 10 dial attempt connection success rate for these outliers.
  • Developed and implemented an SOP that pushed prospects closer to the sale with every call. This SOP provided agents with specific, actionable insights at the start of each call, summarizing the previous interaction and outlining the next steps to address concerns or advance the conversation.
  • Client Engagement Expertise: Educated clients on the benefits of gold and silver investments, tailoring each conversation to their unique financial goals and concerns.
  • Used advanced interpersonal skills to assess and respond to clients’ emotional and motivational cues, ensuring effective and personalized communication.
  • I have closed more deals than any other broker at the firm, solidifying my hard-earned title of the top earner. Which I mention from a place of meek personal pride, not egotism.

Leadership & Training:

  • Created and implemented a Standard Operating Procedure (SOP) for agent-client interactions, streamlining workflows and enhancing team efficiency.
  • Shared and customized personal sales strategies with team members, fostering a culture of success and continuous improvement.
  • As a proven fast learner, I immerse myself wholeheartedly in any topic I am tasked with learning. Saw the largest month in sales out of all brokers only 2 months after closing my first deal.

Founder & Director Ayos Industries |

  • Specialize in uncovering hidden inefficiencies in sales workflows and implementing data-driven solutions.
  • Conduct in-depth departmental analyses, delivering tailored recommendations to enhance operational effectiveness.
  • Provide measurable improvements in productivity without increasing workload, achieving a visible impact on bottom-line performance.

PERSONAL PHILOSPHY

If you ask a gold broker what they would do to increase sales in the company, most would suggest closing more deals or raising the standard of work ethic. I believe in doing more than just being the best closer or the strictest floor manager.

I have made it my mission to ensure others can achieve the same level of success with minimal effort. By designing systems and strategies that increase productivity without increasing workload, I have proven that efficiency and innovation can lead to transformative results. I am confident in my ability to share these methods with any company willing to embrace them, elevating their operations to new heights.

And if not given the chance to systemize, I am equally confident in my ability to close enough deals to make any manager proud.

Skills

  • Sales technique development
  • Investment evaluation
  • Sales strategy development
  • Business growth
  • Buyer vetting skills
  • Precious metals expertise
  • Relationship management
  • Risk mitigation
  • Negotiation expertise
  • Communication proficiency
  • Sales strategies implementation
  • Relationship building
  • Prospecting skills
  • Customer relationship management
  • Pipeline management
  • Data analysis

Timeline

Senior Account Executive/Senior Systems Manager

Red State Gold Group
01.2024 - Current
Joel Pessina