Joel Rivas
Pawtucket,RI
Summary
Creative and innovative professional with a strong ability to generate fresh designs collaboratively and autonomously. Extensive expertise in design as well as administrative tasks including special order management, scheduling, invoicing, and general office responsibilities. Consistently surpass sales targets while providing exceptional customer service.
Overview
20
20
years of professional experience
Work History
Marketing and Design Consultant
Rivas Solutions & Bombshell Wax
07.2015 - Current
- Established strong relationships with clients by maintaining open lines of communication throughout the entire design process.
- Utilized advanced software tools like AutoCAD, SketchUp, or Adobe Creative Suite for accurate drafting and visualization purposes.
- Prepared strategies and proposed concepts for client approval.
- Multiple Photo/Video production and editing.
- Analyzed user behavior and feedback to optimize design and user experience.
- Developed innovative design concepts to meet clients'' unique needs and preferences.
- Managed 4+ concurrent projects while meeting strict deadlines and maintaining attention to detail.
- Optimized space planning for improved functionality in both residential and commercial spaces.
- Conducted site visits to ensure adherence to design specifications, promptly addressing issues for seamless project execution.
- Maintained consistent use of graphic imagery in materials and other marketing outreach.
- Created marketing materials, including brochures, flyers, and product catalogs to brand standards.Collaborated with clients to address brand imaging and marketing style.
- Researched new design technology and tools to bolster professional skill sets and drive quality deliverables.
- Used Adobe Creative Suite to edit images for marketing materials and website content.
Associate Global Marketing and Design Manager
Whole Foods Market
04.2018 - 12.2018
- Led green mission efforts to replace laminated signs with waterproof recyclable paper and other initiatives
- Researched design trends, technology, and processes and directed the work of the design team.
- Cultivated strong relationships with both internal partners and external clients through consistent communication and proactive problem-solving efforts
- Mentored junior designers, guiding design principles, techniques, and best practices to enhance their skill set.
- Spearheaded new store openings globally, contributed to sign centralization efforts, contributed to the global sign portal development, supported SLAW signage rollout, as well as Global Marketing team efforts
- Collaborated closely with key stakeholders throughout the entire project lifecycle to ensure successful delivery of high-quality designs.
- Brand awareness
- Designed evergreen signage and training guides
- Collaborated with Global teams on Global sign solutions
- Provided design support for sign portal and programs like Local and Amazon Prime materials
- Worked with the area marketing teams on systems to improve new store opening processes and marketing/sign store walks
- Performed remote help/support for new store openings, sign portal, SLAW 2.0, and Global Marketing needs
- Led waterproof paper printing Global initiative
- Policed the sign portal to make sure the signs being uploaded meet brand standards
- Supported sign portal designs to make sure they meet press requirements
Design Program Manager, Art Director, and Store Support Lead
Whole Foods Market
01.2013 - 04.2018
- Led 10+ North Atlantic Region store openings from a sign design and store support perspective
- Spearheaded the integration of new design tools into the workflow, boosting team productivity and creative output.
- Streamlined design processes by implementing agile methodologies, resulting in increased efficiency and faster project completion.
- Developed, led, and supported Digital Screens and sticker programs
- Mentored junior designers, guiding design principles, techniques, and best practices to enhance their skill set.
- Managed 20+ concurrent projects while meeting strict deadlines and maintaining attention to detail.
- Managed supplier relationships to source high-quality materials at competitive prices while maintaining budget and environmentally conscious adherence
- Proposed and led the North Atlantic Region transition to waterproof recyclable paper
- Spearheaded and supported the implementation of SLAW in the North Atlantic Region
- Coordinated cross-functional teams to ensure seamless communication and project delivery, meeting all deadlines and budget constraints.
- Built strong relationships with stakeholders through active listening, collaboration, and clear communication of design objectives.
- Responsible for leading meetings and providing training for Store Graphic Artists
- Photo/Video production and editing
- Produced packaging and branding design as needed
- Brand Ambassador
- Contributed, led, and supported the Nutritional compliance program for Whole Foods Market North Atlantic Region
- Managed and led the evolution of Filemaker as a sign tool
- Led and managed a Traveling Store Graphic Artist position
- Spearheaded and supported a hands-on sign program for the Produce department
Whole Foods Market Lead Store Graphic Artist
Whole Foods Market
07.2004 - 01.2013
- Led and supported store openings
- Communicated and partnered with all departments and the leadership group to improve the departments and the overall store experience through visual help, marketing and signs while supporting all regional and global campaigns
- Placed sign supply orders and maintained inventory of supplies and equipment
- Tracked the Store Graphic Artist budget to avoid overspending on materials and to find saving opportunities
- Trained Assistant Graphic Artists to prepared them to become a Lead Graphic Artist
- Created systems to track and organize incoming creative projects and signs to keep tasks on track and to provide the leadership group information on status and turn around time
- Assisted leadership with quarterly store inventory
- Created new Bakery department clip art for 32 stores in the North Atlantic Region
- Created digital image files for use in digital and traditional printing methods.
- Refined and updated existing design templates to maintain brand consistency across all marketing channels.
- Used Adobe Creative Suite to create images and layouts.
Education
Certificates - Marketing And Design
LinkedIn & Lynda.com Learning
Boston, MA04.2014
Certificate - Photography
Hunts Photography
New York, NY06.2008
Associate of Applied Science - Design And Visual Communications
Gibbs College
Boston, MA06.2005
Skills
- Digital Marketing & Analytics
- Bilingual
- Adobe Creative Suite
- Creative and Strategic Thinking
- Program Management & Development
- Image, Audio and Video Editing & Production
- Adaptability and Flexibility
- Microsoft Office Suite
- Problem-Solving and Decision-Making
- Attention to detail
- Collaboration & Teamwork
- Calm
- Graphic Design Expertise
- Multitasking and Organizing
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Associate Global Marketing and Design Manager
Whole Foods Market
04.2018 - 12.2018
Marketing and Design Consultant
Rivas Solutions & Bombshell Wax
07.2015 - Current
Design Program Manager, Art Director, and Store Support Lead
Whole Foods Market
01.2013 - 04.2018
Whole Foods Market Lead Store Graphic Artist
Whole Foods Market
07.2004 - 01.2013
Certificates - Marketing And Design
LinkedIn & Lynda.com Learning
Certificate - Photography
Hunts Photography
Associate of Applied Science - Design And Visual Communications
Gibbs College