Joel Waters
Phoenix,AZ
Summary
Results-oriented sales and marketing professional with a strong foundation in client engagement, CRM optimization, and strategic campaign execution. Adept at driving revenue growth, enhancing lead quality, and aligning cross-functional efforts to meet sales goals. Proven ability to leverage analytics, communication skills, and a consultative approach to support high-performing teams and exceed performance benchmarks. Brings a data-driven mindset and client-focused strategy well-suited for success in competitive, performance-based sales environments.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing & Communications Coordinator
Fortuna BMC
01.2025 - Current
- Spearheaded strategic marketing plans to generate high-quality leads and elevate brand visibility in competitive B2B markets
- Leveraged HubSpot to streamline lead nurturing workflows and campaign analytics, boosting response rates
- Supported business development by aligning sales teams with marketing content and nurturing tactics
- Delivered presentations, white papers, and visual assets used in client proposals and sales demos
- Remote
Marketing Intern
Fortuna BMC
08.2024 - 01.2025
- Produced targeted email and social campaigns, enhancing lead engagement and improving open and click-through rates
- Analyzed campaign metrics to optimize digital strategy and support sales outreach initiatives
- Increased engagement on brand social accounts through strategic content optimization
- Remote
Assistant Store Manager
Dutch Bros Coffee
09.2023 - 08.2024
- Led a high-performing sales team of 75+ staff, driving weekly revenue beyond $110K
- Developed employee training programs focused on upselling and customer service, improving client satisfaction
- Managed inventory and scheduling while maintaining operational efficiency under high-volume conditions
Education
B.S. - Marketing and Advertising
Grand Canyon University
Phoenix, AZSkills
- Strategic Selling & Sales Enablement
- CRM Tools: HubSpot, Salesforce
- Client Relationship Management
- Lead Generation & Nurturing
- Cross-Functional Team Collaboration
- Market & Data Analysis
- Communication & Presentation
- Digital Marketing Strategy
Certification
- Certified Inbound Marketing – HubSpot
- Certified Email Marketing – HubSpot
- Marketing Fundamentals & Strategy – LinkedIn Learning
Accomplishments
- Generated Qualified Sales Leads: Developed and executed high-performing inbound campaigns and CRM workflows that consistently delivered sales-ready leads and improved conversion efficiency
- CRM Strategy Implementation: Optimized HubSpot automation and email sequencing, improving qualified lead conversion rates
- Marketing-to-Sales Pipeline Boost: Developed integrated campaigns that increased inbound leads and enhanced ROI across digital platforms
PASSION
Dedicated to improving client outcomes through data-driven sales strategies and a consultative, solutions-focused approach. Eager to bring these skills into the fast-paced, innovative world of medical device and healthcare sales.
Timeline
Marketing & Communications Coordinator
Fortuna BMC
01.2025 - Current
Marketing Intern
Fortuna BMC
08.2024 - 01.2025
Assistant Store Manager
Dutch Bros Coffee
09.2023 - 08.2024
B.S. - Marketing and Advertising
Grand Canyon University
Similar Profiles
KEVIN BARKLEYKEVIN BARKLEY
Customer Service Agent at Fortuna BMC/ Gainwell TechnologiesCustomer Service Agent at Fortuna BMC/ Gainwell Technologies
Tisa JoinerTisa Joiner
Contact Tracer at Fortuna BMCContact Tracer at Fortuna BMC
BLANCA MORELOSBLANCA MORELOS
Member Service Rep- Medicaid and Medicare at Fortuna BMCMember Service Rep- Medicaid and Medicare at Fortuna BMC
Maxxwell TownsendMaxxwell Townsend
Project Engineer at Ardurra GroupProject Engineer at Ardurra Group
Daniel TurczynowskyDaniel Turczynowsky
Operations Service Supervisor at First Citizens BankOperations Service Supervisor at First Citizens Bank