Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Open To Work

Joel Whicker

Empire,MI

Summary

Sales leader with proven success at Chem-Trend, LP, driving revenue growth through strategic planning and effective client relationship management. Expertise in sales forecasting and team mentoring, with a strong ability to analyze market trends and identify new opportunities. Known for fostering client loyalty and enhancing team performance to achieve organizational goals.

Overview

36
36
years of professional experience

Work History

Sr. Director North American Sales

Chem-Trend, LP
Howell, MI
03.1999 - 09.2025
  • Executed strategic sales plans for tire, die cast, and polyurethane release agents, driving substantial revenue growth.
  • Led a team of 26, including sales management, technical service, and sales representatives.
  • Grew sales revenue in mature industry segments at a CAGR of 8%.
  • Improved gross margins in every industry through value-based selling and product-line management.
  • Managed sales forecasting and budgeting for accurate financial planning.
  • Co-developed and conducted training sessions to enhance value-added selling techniques.
  • Presented detailed industry segment review reports to executive leadership, outlining sales and margin growth, and personnel development.
  • Oversaw a customer service team consisting of 10 specialists and a manager.
  • Drove strategic product development activities with the associated industry laboratory to maintain a competitive differentiation.

Account Manager

Goulston Technologies
Monroe, North Carolina
09.1991 - 03.1999
  • Managed large multi facility accounts in for lubricants in the synthetic fiber market.
  • Consistently grew sales in a declining market
  • Prepared detailed reports on account performance and growth opportunities for stakeholders.
  • Negotiated toll manufacturing contracts with clients to maximize profitability.
  • Tracked and reported on sales performance metrics to senior management, highlighting successes and areas for improvement.

Sales Representative

National Starch and Chemical
Bridgewater, New Jersey
05.1989 - 09.1991

Education

Bachelor of Science - Chemistry

Virgina Tech
Blacksburg, VA
05-1989

Skills

  • Strategic sales planning
  • Client relationship management
  • Sales forecasting
  • Market analysis
  • Team mentoring
  • Performance metrics
  • Effective communication
  • Adaptability to change
  • Key performance indicators
  • Sales management
  • Relationship building

Accomplishments

  • North American Sales Representative of the Year 2000, 2001, 2006

Timeline

Sr. Director North American Sales

Chem-Trend, LP
03.1999 - 09.2025

Account Manager

Goulston Technologies
09.1991 - 03.1999

Sales Representative

National Starch and Chemical
05.1989 - 09.1991

Bachelor of Science - Chemistry

Virgina Tech

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