- I enjoy helping others and giving back to the community
- Hiking
- Watching/Playing Sports
- Video Gaming
- Food Tourism
- Horseback Riding
- Music
- Getting involved in local advocacy groups to promote positive change in the community
- Baking
- Watching Movies and TV Shows
- Volunteering
- Gardening
- Historical Exploration
- Acting and Theater
- Road Trips
- Adventure Travel
Joel Wood
Dallas
Summary
Experienced with developing comprehensive digital media strategies that enhance brand presence and engagement. Utilizes innovative approaches to drive results. Track record of leveraging data analytics to optimize campaign performance and achieve business goals.
Overview
11
11
years of professional experience
Work History
DIGITAL MEDIA STRATEGIST
TelevisaUnivision
Dallas, TX
11.2021 - Current
- Develop and execute comprehensive digital media strategies to enhance brand visibility across multiple platforms in the National and Local markets.
- Analyze performance metrics to optimize campaign effectiveness and drive engagement rates significantly.
- Establish strong relationships with clients and agencies through regular communication and status updates on campaign progress.
- Develop data-driven insights for informed decision-making in the optimization of digital marketing strategies.
- Foster a collaborative work environment by sharing industry insights and expertise with team members.
- Design campaign performance reports interwoven with strategic insights.
- Oversee execution of digital advertising campaigns, provide recap reports and present renewal opportunities to clients.
- Track key performance indicators to measure success of campaigns.
- Assemble reports and presentations to share insights and recommendations with stakeholders.
- Manage high-impact campaigns for leading brands including Intuit, Johnson & Johnson, Unilever, Colgate-Palmolive, and Target, exceeding sales goals.
ACCOUNT STRATEGY EXECUTIVE
Condé Nast
New York, NY
01.2020 - 10.2021
- Develop forward thinking, data-driven analysis and recommendations that align with client goals and quantify high-impact opportunities with clear recommendations to pitch to clients while managing $5M+ of revenue annually.
- Maintain positive client and agency relationships for accounts such as Sprint, AT&T, Best Buy, ADI, Saudi Aramco, and WeTransfer.
- Coordinate strategic and custom digital media proposals consisting of cross-channel opportunities.
- Act as a liaison between the client and internal teams to measure progress and proactively address issues, while strategically developing solutions.
- Streamlined operational workflows, improving efficiency in campaign execution processes.
- Established key performance indicators to measure success of marketing efforts.
- Collaborated with stakeholders to develop actionable strategies that aligned with corporate goals and objectives.
ADVERTISING OPERATIONS SPECIALIST
Condé Nast
New York, NY
04.2015 - 01.2020
- Responsible for all aspects of digital ad campaign management across the Condé Nast portfolio for advertisers such as Rolex, JP Morgan Chase, Volvo, Lincoln, Qualcomm, and Microsoft.
- Trafficked, reported, and troubleshooted campaigns across the Condé Nast portfolio.
- Assessed whether projects were executable via kick-off calls and helped create strategies for campaigns to deliver in full.
Education
BACHELOR OF FINE ARTS - Musical Theatre
Sam Houston State University
01.2011
Skills
- Prisma
- Salesforce
- OperativeOne
- JIRA
- Google Ad Manager
- Google Analytics
- Innovid
- Problem-solving
- Reliability
- Teamwork and collaboration
- Effective communication
- Task prioritization
Interests
Timeline
DIGITAL MEDIA STRATEGIST
TelevisaUnivision
11.2021 - Current
ACCOUNT STRATEGY EXECUTIVE
Condé Nast
01.2020 - 10.2021
ADVERTISING OPERATIONS SPECIALIST
Condé Nast
04.2015 - 01.2020
BACHELOR OF FINE ARTS - Musical Theatre
Sam Houston State University