JOEL D. MELTZNER

Worked on a full-service desk that involved outbound business development, inside sales, and account management activities. Regularly engaged in lead generation and sales calls, highlighting key value propositions to win new accounts. Provided exceptional service to clients by regularly discussing account needs, along with pursuing cross-selling opportunities.

• Consistently met monthly sales KPI's: 6 active leads and 2 completed job orders.
• Exceeded daily outbound activity KPI's that included sales calls, emails, and other outbound communications
• Regularly reported progress on sales activities to senior management, providing insights into market trends and areas to target.
• Expanded client base by identifying new business opportunities and engaging in relationship-building activities with potential clients.
• Organized sales meetings between clients and SEP management during partnership discussions, paving way for successful collaborations.
• Developed new accounts by developing talent acquisition strategies and drafting job postings/direct messaging content.
• Engaged in talent sourcing activities revolving around interviewing and screening potential candidates.
• Worked directly with client stakeholders to identify account needs and concepts for improvement.

Worked with design firms and contractors to facilitate physical execution of designer concepts on a variety of projects including affordable housing complexes, country club properties, and luxury homes. Communicated with firms regarding account issues and regularly utilized this information on-site to construct tailored solutions to real-time problems ensuring no projects were delayed or negatively impacted.

Analyzed market and industry indicators to adjust companies' ideal target market segments resulting in exponential growth and expansion to larger facilities.

• Executed over 75 successful on-site project installations for clients.
• Responsible for ensuring all client projects were inspected, organized and prepared for installation.
• Evaluated competition to better position company for growth and client acquisition opportunities.
• Identified problem areas in sales operating procedure and mitigated discrepancies to increase sales.
• Built company's digital presence alongside analytics team resulting in establishment and retainment of 5-star Google rating along with measurable improvement of web engagement.
• Collaborated with marketing team to draft promotional copy that contributed to company being nominated for trade publication award.

Oversaw production of eight weekly articles from a team of twelve columnists, working through initial pitch development to final copy editing and revision. Allocated content production responsibilities across team on a weekly basis to target individual writer strengths resulting in more focused output. Maintained a steady eye on local events and issues in order to help facilitate content creation specifically tailored for readership base while establishing a clear and consistent standard of style for the opinions desk.

• Improved web traffic on opinions articles by approximately 20% by using data analytics to discern areas of strong interest in reader base.
• Supported graphics & photography departments in developing visual content designed to improve user interaction with digital articles.
• Utilized SEO practices to optimize weekly content for search engine rankings.
• Focused proposals presented in weekly team concept meetings by isolating elements of interest to highly localized readership base.

Published over 25 articles and consistently met weekly deadlines with well-informed content. Compiled research synthesized from a variety of sources, both digital and physical, to create accessible information easily digested by readers.

• Key contributor to investigative journalism project on Colorado State University student housing practices during pandemic. Despite CSU's reluctance to contribute information, resulting article series brought about institutional change in student housing policies.
• Developed multi-article series on homeless crisis in Denver-Metro area that included interviews with local politicians to bring attention to issues with which readership base could identify.
• Often collaborated with other desks on expansive pieces requiring constant coordination and sharing of information.
• Conducted interviews with industry professionals, community leaders, and local politicians for use in respective articles.
• Possess high level of proficiency using WordPress to construct, block, and edit articles; embedding links, incorporating multimedia components, SEO tags and meta descriptions, collaborative editing/comments, etc.
• Received AP guideline training and certification.

Spearheaded website development project over several months, focusing mainly on content and marketing strategy. Composed over 30 copy samples that were both instituted on finished site and used as templates for further composition. Conducted market research to identify and isolate key industry trends, establishing a modified brand identity that competed with other industry leaders without emulation.

• Participated in M&A due diligence to ensure acquisitions fit companies' strategic marketing objectives.
• Developed marketing materials and tailored business-to-business sales presentations to ensure messaging impact.
• Implemented SEO best practices in website development, specifically in terms of language used in copy and meta descriptions.
• Presented marketing strategies and concepts to upper-level executives and website developers for implementation on site.

Promoted from warehouse worker to supervisor/internship position after two years. Supervised warehouse and laboratory crews that consistently exceeded expected daily output by margins of up to 30%. Assisted with logistics management by coordinating deliveries with daily output schedule and reviewing bill of ladings to ensure correct shipments.

• Supported laboratory chemists in developing formulas with precise measurements and procedures.
• Manufactured and processed over 1 million gallons of chemical product over course of 3,000+ hours spent in warehouse.
• Received forklift certification and gained ample experience using other heavy machinery including sandblaster, welding equipment, industrial mixer, etc.