JOELLE SABINO
Miami,FL
Summary
Marketing and Project Manager with 8 years of global experience, leveraging a strong academic background in Economics, Marketing, Global Business Management, and an MBA from the U.S. Originally from Milan and now based in Miami, I offer a unique multi-cultural perspective and a passion for luxury, fashion, and design. My career as a former professional swimmer has instilled resilience, discipline, and a results-driven mindset, which I apply to crafting and executing impactful marketing strategies that deliver measurable success.
Overview
10
10
years of professional experience
Work History
Marketing & Project Manager
Stapelstein USA
Remote
01.2024 - Current
- Multi-Channel Strategies: implemented, tracked, and ensured flawless execution of omni-channel marketing campaigns - media, email, influencer partnerships, and events.
- Annual Marketing Planning and Forecasting: managed a $650,000 budget, including forecasting future spend and ROI. Optimized allocation and revised plans quarterly to align with evolving market trends and business goals.
- Collaborated with Sales for Product Launches: worked closely with the sales team to develop product launches, creating promotional campaigns tailored to seasonal trends and customer needs.
- Data Analysis and Reporting: utilized Shopify Analytics and Google Analytics to monitor KPIs, such as conversion rates, average order value, and sales performance, achieving a 37% increase in sales from marketing initiatives. Additionally, controlled and reported monthly targets, sell-out, and stock levels to ensure optimal inventory management and alignment with business goals.
- Newsletter Creation: designed engaging newsletters on Shopify, achieving a 25% increase in open rates and 12% in click-through rates.
- Market Research: conducted regular analysis to adjust pricing and maintain a premium market position.
- Partnership Development: expanded brand reach through collaborations with parenting influencers and educational institutions.
- Marketing Agency Collaboration: worked with an external marketing agency for content creation and press, increasing visibility through well-targeted campaigns.
Brand Manager - Ecommerce and Digital Marketing
Almo Nature USA Inc
Miami, FL
10.2022 - 01.2024
- E-Commerce Strategy and Operations: led the strategy and daily operations for e-commerce platforms, including Amazon Vendor, Walmart Online, Chewy, and Petsmart, overseeing product descriptions, keyword optimization, and digital asset management. This resulted in a 20% increase in online sales and improved platform performance.
- Product Launch Management: managed full product life cycle from launch to phase-out, including product ranking analysis and sell-through rate monitoring.
- Product Catalog Management: oversaw seamless management of product listings across all eCommerce platforms, including descriptions and digital assets, to drive online sales growth.
- Budget Management and Forecasting: monitored and reported on monthly targets and sell-out performance, ensuring efficient spending of the budget.
- PPC Campaign Optimization: developed and enhanced Amazon and Google PPC campaigns, achieving a 36% increase in return on ad spend (ROAS).
- Market and Competition Analysis: monitored competitor activities, pricing, and market trends, recommending adjustments to enhance brand positioning.
- Cross-Functional Collaboration: improved customer satisfaction scores by 30% through effective teamwork.
- Amazon Store Development: developed from scratch, including text and digital assets, and continuously optimized for an enhanced digital customer experience.
Account Executive
Magic MP S.p.A.
Milan, Italy
01.2020 - 07.2021
- Client Relationship Management: served as the main point of contact for assigned clients, fostering strong, long-lasting relationships. Provided strategic advice and solutions tailored to their business objectives.
- Business Development: identified and pursued new business opportunities within existing accounts, driving a 20% increase in revenue over a 12-month period.
- Proposal Development and Contract Negotiation: created and presented proposals, negotiated contracts, and successfully closed deals with clients.
- Project Management: monitored project progress, managed timelines, and ensured deliverables were completed on time and within budget.
Marketing and CRM Assistant
Eurocommercial Properties N.V.
Milan, Italy
11.2017 - 01.2020
- Tailored Marketing Strategies and Loyalty Programs: Developed and implemented targeted marketing strategies and loyalty initiatives for Eurocommercial Shopping Centers in Milan, resulting in a 25% increase in the number of visitors.
- Email Marketing Campaigns: Executed and tracked targeted email marketing campaigns through Mailchimp, ensuring effective communication and increased response rates.
- Event Management and Execution: Supported the planning and execution of 15 successful events across multiple shopping centers, driving high participation and engagement.
- Data Analysis for CRM Development: Collected, reported, and analyzed customer survey data and interviews, contributing to the development of an effective CRM platform.
- Graphic Design for Marketing Materials: Created graphic design templates for marketing and promotional materials, using Adobe Illustrator, Photoshop and Canva
Beauty Consultant
Yves Rocher
Milan, Italy
02.2015 - 12.2018
- Promoted Yves Rocher products through personalized consultations: effectively communicated their benefits and features to clients, leading to strong sales performance.
- Achieved significant sales growth: leveraged in-depth product knowledge and tailored recommendations to meet customer needs.
- Conducted training on Yves Rocher products and beauty industry trends: ensured that clients and team members were informed about the latest offerings and market developments.
Education
MBA - International Business And Marketing
California State University San Marcos
San Marcos, CA09-2022
Master of Science - Global Business Management
Catholic University of The Sacred Heart
Milan08-2021
Bachelors Degree in Economics and Marketing -
Catholic University of The Sacred Heart
Milan09-2019
Skills
- Microsoft Office 365
- Shopify
- Salesforce CRM
- Marketo
- Mailchimp
- Klaviyo
- Google Analytics (G4)
- Canva
- Adobe Creative Suite
- Oracle
- Hubspot
- Chat GPT
- Asana
Personal Information
Green Card holder
Languages
- ITALIAN, Native speaker
- ENGLISH, Proficient
- SPANISH, Proficient
Timeline
Marketing & Project Manager
Stapelstein USA
01.2024 - Current
Brand Manager - Ecommerce and Digital Marketing
Almo Nature USA Inc
10.2022 - 01.2024
Account Executive
Magic MP S.p.A.
01.2020 - 07.2021
Marketing and CRM Assistant
Eurocommercial Properties N.V.
11.2017 - 01.2020
Beauty Consultant
Yves Rocher
02.2015 - 12.2018
MBA - International Business And Marketing
California State University San Marcos
Master of Science - Global Business Management
Catholic University of The Sacred Heart
Bachelors Degree in Economics and Marketing -
Catholic University of The Sacred Heart