Joelle Wickner
Brick,NJ
Summary
Results-driven Visual Merchandising Assistant Manager with experience creating compelling in-store experiences that drive customer engagement and sales. Skilled in translating brand vision and seasonal strategies into impactful visual presentations, while maintaining consistency across multiple locations. Proven ability to collaborate cross-functionally, manage end-to-end merchandising execution, and lead store teams in upholding visual standards.
Overview
11
11
years of professional experience
Work History
Visual Merchandising, Assistant Manager
The Vitamin Shoppe
Secaucus, NJ
09.2019 - Current
- Lead the end-to-end execution of monthly in-store signage and visual merchandising initiatives, ensuring cohesive brand storytelling and alignment with seasonal campaigns.
- Own and manage the monthly distribution workbook, including SKU setup, signage specifications, store assortments, and allocation to support consistent execution across all locations.
- Partner cross-functionally with Marketing, Creative, and Merchandising teams to develop and execute promotional concepts, including featured spaces, product launches, and brand moments.
- Act as the primary liaison with external creative and production vendors, overseeing concept development, production quality, and timely delivery of signage kits.
- Conduct regular store visits to assess visual execution, identify opportunities, and ensure adherence to brand standards; document displays for field communication and best practices.
- Develop and distribute monthly visual merchandising guidelines, providing clear direction on product placement, signage usage, and in-store presentation.
- Successfully manage multiple concurrent projects in a fast-paced environment, consistently delivering high-quality visual executions on time.
Fashion Category Assistant
Walmart
Hoboken, NJ
03.2019 - 08.2019
- Identified emerging fashion trends and key brands, proactively pitching new assortment and partnership opportunities to senior management.
- Managed end-to-end execution of subcategory item pages across Walmart eCommerce platforms, including Walmart.com and Jet.com, optimizing product visibility and customer experience within the women’s fashion category.
- Played a critical role in site merchandising and maintenance by auditing product pages, resolving content issues, and enhancing overall site presentation to deliver a curated, user-friendly shopping experience.
- Developed and maintained a comprehensive Site Maintenance Log, tracking daily issues, resolutions, and performance improvements to ensure operational efficiency and site accuracy.
Merchandise Assistant
Party City
Rockaway, NJ
06.2018 - 03.2019
- Worked effectively on the Merchant team by communicating clearly with various departments and focusing on team objectives.
- Responsible for PO management, item set-up, item maintenance, RHID Clean Up and sample management.
- Utilized merchant systems to generate key analytical reports for the Merchant Team on a weekly basis.
- Developed strong relationships with vendor partners & maintained vendor contact information.
- Leverage competitive shopping, sales analysis, industry insights, and attend market appointments to assist in planning my category’s assortment.
Visual Merchandiser
Nordstrom
Freehold, NJ
01.2018 - 06.2018
- Leveraged deep understanding of customer profiles, merchandising strategies, and current fashion trends to drive product placement and support overall sales performance.
- Partnered with department managers to implement, uphold, and train teams on visual merchandising standards, ensuring consistent brand presentation across the store.
- Applied a strong eye for design, composition, and detail to create visually compelling displays that enhance the customer experience and maximize product impact.
Visual Merchandiser
Macy’s
East Brunswick, NJ
06.2017 - 12.2017
- Designed and executed visually compelling in-store presentations to enhance the customer experience and drive product engagement.
- Built, painted, and installed visual displays, fixtures, and graphic elements to support merchandising strategies and seasonal campaigns.
- Maintained strong knowledge of fashion trends and applied insights to inform floor merchandising and product presentation.
Visual Merchandiser
Bloomingdales
Short Hills, NJ
05.2015 - 06.2017
- Managed and optimized product placement and fixture layout on the sales floor to enhance visual appeal and drive sales performance.
- Analyzed weekly sales reports to identify opportunities and applied effective merchandising strategies to improve product sell-through.
- Collaborated cross-functionally with visual and merchandising teams to develop and execute innovative in-store presentation concepts.
Education
Bachelor of Business Administration - Visual Merchandising
LIM College
New York, NY01-2018
Timeline
Visual Merchandising, Assistant Manager
The Vitamin Shoppe
09.2019 - Current
Fashion Category Assistant
Walmart
03.2019 - 08.2019
Merchandise Assistant
Party City
06.2018 - 03.2019
Visual Merchandiser
Nordstrom
01.2018 - 06.2018
Visual Merchandiser
Macy’s
06.2017 - 12.2017
Visual Merchandiser
Bloomingdales
05.2015 - 06.2017
Bachelor of Business Administration - Visual Merchandising
LIM College